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Excuses in Football and the Cost of Avoiding Truth

Football players challenge for possession during a match, reflecting the pressure and intensity of competitive football
Football is shaped not only by results, but by the reactions and messages that follow them. Leadership, accountability and culture often define teams beyond the final score. Photo by Emma Benedict on Unsplash.

Sometimes the true mirror of football is not the scoreboard… it is the words spoken into microphones after the final whistle.

A coach loses…
“The pitch was bad.”

A player loses…
“The referee didn’t allow us.”

An executive loses…
“There was an operation against us.”

But when they win, the language suddenly changes:
“Our plan worked.”
“We showed character.”
“We are like a family.”

And right here, football reveals one of its oldest reflexes: Success is owned, failure is outsourced.

Success is owned, failure is outsourced.

This is no coincidence… it is one of the most basic defense mechanisms of human nature. In psychology, it is called “externalization of responsibility.” Because losing is not just about points; it is about reputation, authority, and power especially in front of millions.

A coach fears that admitting tactical mistakes will weaken authority.

A player hesitates to confess poor performance, worried about losing the crowd.

An executive avoids accountability to protect position and influence.

So the truth often stays on the pitch, while the narrative is shaped inside the ego.

So How Ethical Is This?

Let’s be clear:

A structure that constantly blames others can never achieve sustainable success. Because without ownership, there is no development. If mistakes are not acknowledged, lessons are not learned. And if lessons are not learned, the same cycle repeats. Over time, something deeper is lost:

Teams don’t just lose matches… they lose character. If we go deeper, this is not just about football.

Teams don’t just lose matches… they lose character.

Is It Genetic?

Perhaps… some individuals are naturally more competitive or defensive. But the real determinant is education and culture.

What is a young player taught in the academy?

“Find excuses when you lose,” or “Take responsibility, work, and improve”?

In what environment does a coach grow?

One that demands accountability or one that avoids it?

What culture does a club president represent?

Transparency or manipulation?

The answers shape not only behavior… but the football itself.

The Influence of Fans and Football Culture

And here lies a truth often overlooked:

Fans are not just spectators… they are emotional, social, and psychological amplifiers.

From a sociological perspective, fandom fulfills a deep need for belonging.

Sharing joy and pain with thousands wearing the same colors creates identity.

From a psychological perspective, fans begin to think and feel through the language of their club.

If the message from above is “we were treated unfairly,” the stands fill with anger.

If the message is “we must improve,” the stands learn patience.

Because crowds don’t just react… they magnify the emotions of their leaders.

A single sentence from a coach, a statement from an executive, a gesture from a player… can shape the emotional state of millions.

That is why when those in responsibility deliver the right messages, it does not only change the story of a match… it transforms the spirit of the stands.

Anger gives way to enjoyment. Tension turns into healthy competition. Hostility evolves into respect.

And football moves closer to what it is meant to be:

A unifying force that brings people together beyond religion, language, and race.

Football moves closer to what it is meant to be: A unifying force that brings people together beyond religion, language, and race.

True Leadership Begins in Defeat

True leadership is not speaking when you win… it is facing the mirror when you lose.

To say:

“We were not good enough today.”
“We must be better.”
“This responsibility is mine.”

These are rare but powerful sentences!

Because football is not only played with feet… it is carried with character.

And let us not forget:

Excuses may save the day… but the right messages transform societies.

Truth builds the future.

Who is Sheldon Phillips?

Sheldon Phillips, Senior Director of Safeguarding at Philadelphia Union, leading athlete protection in football
Sheldon Phillips is at the forefront of safeguarding and athlete protection in modern football. His work at Philadelphia Union reflects a growing focus on building environments that prioritise both performance and player wellbeing.

Profile

Role: Senior Director of Safeguarding and Athlete Protection at Philadelphia Union

Specialisation: Safeguarding, governance, and athlete-centred performance environments

Experience: Major League Soccer, international federation structures, and elite development systems

Focus Areas: Athlete Protection, Player Wellbeing, Governance, Youth Development and Performance Environments

Biography

Sheldon Phillips is a senior football executive operating at the forefront of safeguarding, governance, and athlete-centred performance environments. With leadership experience across Major League Soccer, international federation structures, and elite development systems, he has built a reputation for shaping organisations that prioritise both performance and responsibility at the highest level of the game.

Currently serving as Senior Director of Safeguarding and Athlete Protection at Philadelphia Union, Phillips leads one of the most important and rapidly evolving areas in modern football. His role reflects a clear shift in the game, where safeguarding is no longer a supporting function but a defining component of how elite environments are built and sustained. At Philadelphia Union, safeguarding is not treated as a policy alone. It is embedded into the culture, expectations, and daily behaviours of staff and players across all levels of the club.

At Philadelphia Union, safeguarding is not treated as a policy alone.

Working within a vertically integrated structure that spans from the first team through to academy players as young as six, Phillips oversees systems designed to protect and support athletes throughout their entire development journey. His approach ensures that player wellbeing is not limited to moments of intervention, but instead remains a constant presence within the environment. Every staff member carries responsibility, and the standard of care extends beyond the pitch into the everyday lives of the players.

This philosophy is grounded in both professional experience and personal history. Phillips’ connection to youth development began early through his father’s work running the Lincoln Phillips Soccer School, an immersive environment that shaped generations of young athletes. The structure of the camp demanded accountability, discipline, and resilience, while also creating lasting relationships and life lessons that continue to resonate decades later. That experience has informed Phillips’ belief that football environments should develop people as much as players.

That experience has informed Phillips’ belief that football environments should develop people as much as players.

At Philadelphia Union’s academy, this belief is reflected in the standards expected of every individual. Talent alone is not enough. Players are developed as representatives of the club, with clear expectations around behaviour, responsibility, and personal growth. Families are aligned with this vision from the outset, and the recruitment process ensures that players entering the system understand both the opportunity and the responsibility that comes with it. The academy environment balances high-performance demands with the development of well-rounded individuals, reinforcing the idea that being a good footballer and a good person are closely connected.

Phillips’ broader career further strengthens his profile as a modern football leader. As General Secretary of the Trinidad and Tobago Football Association, he led structural reform during a challenging period, improving governance, strengthening relationships, and re-establishing development pathways. His experience across consultancy, large-scale sporting events, and education has given him the ability to operate across complex systems while maintaining clarity of purpose.

What defines Phillips is his ability to connect structure, culture, and human performance. He understands that elite football environments demand more than technical expertise. They require trust, consistency, and a clear framework that allows individuals to perform while feeling supported. His leadership in safeguarding and athlete protection reflects a deep understanding of both the demands of the modern game and the responsibility clubs carry in developing people within it.

He understands that elite football environments demand more than technical expertise.

Grounded by strong professional relationships, mentorship, and family support, Phillips brings a level of clarity and composure to high-pressure environments that is essential in his role. His work sits at the centre of a critical shift in football, where long-term success is increasingly shaped by the quality of the environment as much as the quality of the talent within it.

With experience across club, academy, and international football, and now leading athlete protection at senior level, Sheldon Phillips represents a modern football leader operating in one of the most important and influential areas of the game.

Key Insights

  • Sheldon Phillips operates at the forefront of safeguarding, governance, and athlete-centred performance environments.
  • His work at Philadelphia Union embeds safeguarding into culture, expectations, and daily behaviours.
  • His career connects club, academy, and international football with a focus on responsibility and player wellbeing.

FAQ

Who is Sheldon Phillips?

Sheldon Phillips is a senior football executive operating at the forefront of safeguarding, governance, and athlete-centred performance environments.

What is Sheldon Phillips’ current role?

Currently serving as Senior Director of Safeguarding and Athlete Protection at Philadelphia Union, Phillips leads one of the most important and rapidly evolving areas in modern football.

What areas of football has Sheldon Phillips worked across?

With experience across club, academy, and international football, and now leading athlete protection at senior level, Sheldon Phillips represents a modern football leader operating in one of the most important and influential areas of the game.

Saud Abdulhamid: Leaving Comfort for European Football

Saud Abdulhamid reacts during Saudi Arabia vs Oman on 16 January 2024, reflecting pressure in international football
Saud Abdulhamid in action for Saudi Arabia against Oman during the 2024 Asian Cup. Moments like this capture the pressure and responsibility that shape his journey at both club and international level. Mehr News Agency, CC BY 4.0, via Wikimedia Commons.

How Saud Abdulhamid’s journey through Rome and into Ligue 1 became more than a career move, and why his patience may be the most significant investment Saudi football has ever made.

There are decisions in football that look irrational on paper. Lower wages, reduced minutes, adaptation costs in a foreign league. A step down from the certainty of home, from the guarantee of a starting role, from a salary that reflects status in a league rapidly ascending on the world stage. By every conventional measure, a Saudi player leaving for Europe is trading something of known value for something profoundly uncertain.

Saud Abdulhamid made that trade anyway. And in doing so, he did not merely make a football decision. He made a capital allocation decision under uncertainty. One that, properly understood, may have consequences far beyond any single career.

Leaving Comfort Is Not a Setback. It Is an Investment

When Abdulhamid departed Saudi Arabia for European football in the summer of 2024, signing for Roma for 2.5 million euros, the economics of that move did not flatter him in the short term. The Saudi Pro League had, in the years prior, become one of the most financially generative environments for professional footballers on earth. At Al Hilal he won six domestic titles across three seasons, accumulated over 70 league appearances, and had built the sort of institutional status that makes leaving feel not just risky but unnecessary.

He left anyway. And the gap between what he forfeited and what he received, in immediate financial terms, is best understood not as a loss but as a premium paid. The premium one pays when investing in something whose returns are deferred, compounding, and fundamentally different in kind from anything a salary slip can capture.

In financial theory, this is called a negative short-term yield with long-term upside optionality. Abdulhamid accepted a diminished immediate return in exchange for something no Saudi league contract could offer: proof that it was possible.

He did not just cross a border. He crossed an information barrier, and that crossing changes the economics of every Saudi player who follows.

Rome Was Not Built in a Day, and Neither Was His Place in It

What followed his arrival at the Stadio Olimpico was not a fairytale. Roma were in turmoil from the first week. Daniele De Rossi, a club icon, had been dismissed just four games into the season, replaced by Ivan Juric, who inherited a dressing room still loyal to his predecessor and a fanbase that had exhausted its patience with the club’s ownership. Into this environment stepped Abdulhamid, a right back from Saudi Arabia that most of Italian football had never seen play.

His debut came on 26 September 2024, coming off the bench in a Europa League draw against Athletic Bilbao. He became the first Saudi player ever to appear in a European continental competition. It was a historic moment, though it was not easy to build on. Juric told the press that Abdulhamid came from a different world and would need time to settle. That assessment set the tone for a period in which Abdulhamid was managed with extreme caution, used sparingly and asked to be patient within a club that was far more interested in its own survival than in integrating a new signing from an unfamiliar market.

Over the entire Serie A season he made just four league appearances, accumulating 205 minutes of top-flight Italian football. He started twice. His one league assist came in a 1-0 win over Empoli in March, which was also the last time he featured in the league. In November, Juric was sacked after only 12 matches in charge, and Roma’s managerial instability continued. Abdulhamid remained peripheral throughout, a player without a manager who believed in him, training daily in a first-class environment but rarely getting to show what that training had produced.

He did score. On 12 December, in a 3-0 Europa League win over Braga, he became the first Saudi player to score in a European competition. The milestone was real and significant. But the minutes remained scarce, and by the end of the season it was clear that something had to change.

The easy narrative would be that Roma was a failure. It was not. It was an education. Abdulhamid trained daily within a Serie A structure, absorbed the tactical and physical demands of European football at close range, and held his position without public complaint through a season defined by institutional chaos that had nothing to do with him. Patience, in circumstances like these, is not passive. It is a form of professionalism that not every player possesses.

By the numbers at Roma: 4 Serie A appearances. 205 minutes of top-flight football. 1 assist. 1 Europa League goal against Braga in December 2024. The first Saudi player to score in European competition.

Lens and the Season That Changed the Conversation

On 3 August 2025, Abdulhamid joined RC Lens on a season-long loan with an option to buy. Lens play with width, intensity and genuine attacking ambition from their defensive positions. Their system demands a right back who can function as a wing back, get forward with purpose, deliver into dangerous areas, and press aggressively when the team is without the ball. It was, in short, exactly the environment that Abdulhamid had spent a year preparing for without getting to show it.

The numbers this season tell a story of consistent, growing contribution. Across 22 matches in Ligue 1 and the Coupe de France, he has accumulated over 1,180 minutes of football, registering 3 goals and 2 assists. His average Sofascore rating of 7.06 places him comfortably within the competitive range for right backs across Europe’s top five leagues. In December, he scored his first Lens goal and provided an assist in a 3-1 Coupe de France win over Feignies. He scored again in Ligue 1 against Metz in March, earning a match rating of 8.1. He completed 90 minutes in back-to-back league games against Lyon and Strasbourg before adding an assist in a 5-1 win over Angers.

These are not the numbers of a player finding his feet. They are the numbers of a player who has found his level and is now producing at it consistently.

These are not the numbers of a player finding his feet. They are the numbers of a player who has found his level and is now producing at it consistently. The contrast with his Roma season is instructive but should not be overstated. Roma gave him the foundation, the tactical education, the acclimatisation to European rhythms and demands. Lens is giving him the expression, the freedom to show what that foundation was built for.

What Lens has also given him is visibility. Ligue 1 is followed closely across Europe, and scouts from clubs in England, Germany and Spain watch the division with genuine attention. Every 90 minutes Abdulhamid completes is, in effect, a live audition. The fact that he is passing it consistently carries consequences not just for his own future but for how the European market evaluates Saudi players more broadly.

By the numbers at Lens: 22 matches across all competitions. Over 1,180 minutes played. 3 goals, 2 assists. Average rating of 7.06. A player in form, in rhythm, and in the conversation.

He Is Not Just a Player Abroad, He Is a Proof of Concept

Every market operates under conditions of information asymmetry, the gap between what sellers know and what buyers do not. Saudi football, until very recently, suffered from a profound version of this problem. Foreign clubs, scouts, and coaches had limited data on what Saudi players could do in high-pressure, tactically sophisticated environments. The perception, unfair but embedded, was that talent developed inside the Saudi system could not travel.

Abdulhamid did not simply play abroad. He reduced that asymmetry. Every match, every clean defensive contribution, every moment of composure under European pressure sent a signal back to the market: the risk premium attached to Saudi exports should be lower than you think.

In signaling theory, the value of a signal comes from its cost. Because the move was genuinely difficult, the message it sends is genuinely credible.

This is signaling theory in its most concrete form. A signal only carries weight if it is costly to fake. His willingness to accept reduced income, a peripheral role at Roma, and the genuine uncertainty of two unfamiliar leagues means the signal he sends carries weight that a comfortable career at home never could.

He has become, in the language of economics, a proof of concept. And proof of concept is extraordinarily valuable at exactly the moment a market is trying to decide whether a new product deserves serious attention.

The Ripple Effects of One Player’s Persistence

The consequences of what Abdulhamid has built extend well beyond his own contract negotiations. Markets are not static. They update based on evidence. When one Saudi player demonstrates European-level competence across two leagues and two seasons, the entire calculus governing the next transfer shifts.

Foreign clubs considering Saudi talent no longer face the same uncertainty they did before. The unknown is smaller. The perceived risk is lower. The valuation, accordingly, can rise. What one player absorbs as personal cost, the next generation of Saudi exports inherits as reduced friction. The pioneer always pays a disproportionate price and makes the path cheaper for everyone who follows.

If one player succeeds, the risk premium attached to the next Saudi export declines. Abdulhamid did not just transfer. He laid infrastructure.

Consider the structural parallel: when the first Saudi companies listed on international exchanges, they absorbed a significant information discount because investors demanded a premium for the uncertainty. As more companies followed, the discount narrowed. The market learned. The asset class became legible. The same logic governs footballers.

The Productive Tension at the Heart of Saudi Football

Saudi football currently contains a tension that should be understood as a strength rather than a contradiction. The Saudi Pro League is investing billions in a strategy of inward accumulation, importing the world’s elite to raise domestic standards, increase global attention, and grow the commercial infrastructure of the game at home. It is a proven model, executed with extraordinary ambition.

Simultaneously, players like Abdulhamid are building something that the league itself cannot build: outward credibility. The credibility that comes only from competing at the source, from being tested in the environments where global football reputation is made and measured.

These two strategies are not in conflict. They are complementary. The league builds the pool. The exports build the brand. The inward investment creates the talent; the outward movement proves its quality. Together, they constitute something approaching a complete vision for the development of a football nation, one with global standing and not merely domestic strength.

Final Thoughts

In an era defined by record contracts and immediate returns, Saud Abdulhamid chose the harder path. Not because it paid more, but because it meant more. And in doing so, he may have increased the value of an entire nation’s footballing future.

Coaching Abroad in Football: Lessons From Croatia

Croatian football fans hold a national flag during a match, reflecting the country’s strong football culture and passion
Football culture in Croatia runs deep, with passion and identity visible in every crowd. This environment shapes players early and influences how the game is understood and played. Photo by Davor Denkovski on Unsplash.

Coaching abroad is something many young coaches dream about, but few truly understand until they experience it firsthand. Moving countries doesn’t just change the language you hear or the food you eat, it challenges how you see the game, how you communicate, and how you define your role as a coach.

Moving countries doesn’t just change the language you hear or the food you eat, it challenges how you see the game, how you communicate, and how you define your role as a coach.

As a Canadian coach with Croatian roots currently working in Zagreb with the U19s at NK Trnje, I’ve had the opportunity to coach within several different football cultures. My experience includes time in Canada with Vancouver Whitecaps FC youth, U19 and senior football in Croatia including HNK Hajduk Split U19s and NK HAŠK 1903, as well as U19 football in Spain with ETURE FC.

Each environment has offered a different lens on development, but Croatia in particular has challenged many of my early assumptions about coaching.

Understanding the Croatian Football Environment

Croatia is a small country with an enormous football identity. Players grow up surrounded by the game, in conversation, in the street, and in constant competition. From a young age, many players develop a natural relationship with football that is difficult to replicate elsewhere.

Training environments are demanding. Players are expected to compete, win, and take responsibility. Even at youth level, there is an underlying understanding of the game that allows sessions to move quickly and with intensity.

For a foreign coach, this environment can be both inspiring and challenging.

The Coach’s Role: Instructor vs Facilitator

One of the biggest differences I’ve noticed between Canada and Croatia is the role the coach is expected to play.

In Canada, coaches are often required to actively build the player, technically, tactically, and mentally. Structure, guidance, and constant feedback are essential, because many players rely on the coach to shape their understanding of the game.

In Croatia, much of that foundation already exists. Many players arrive with passion, competitiveness, and an internal drive that does not need to be created. Because of this, the coach’s role often shifts toward facilitating rather than forcing development, organizing the environment, intense behaviour, and challenging players, sometimes with behaviour that isn’t commonly seen elsewhere.

This doesn’t make coaching easier; it simply makes it different.

In Croatia, much of that foundation already exists. Many players arrive with passion, competitiveness, and an internal drive that does not need to be created.

Youth Development: Zagreb and Beyond

Coaching in Zagreb has highlighted how structured and competitive youth football can be. Club presidents can have immense power, expectations are not always clear, and players are accustomed to being held accountable.

At the same time, my experience in Spain reinforced the value of player autonomy and game-based learning, where decision-making, technique and creativity are encouraged through context rather than instruction alone.

Seeing these approaches side by side has been invaluable. It reinforces the idea that development is not universal, it is shaped by culture, environment, and history.

Personal Lessons Learned Coaching Abroad

Coaching abroad has taught me to listen more, speak less, and observe carefully before trying to impose ideas. It has also reinforced the importance of simplicity, clear sessions, clear objectives, and clear communication.

Coaching abroad has taught me to listen more, speak less, and observe carefully before trying to impose ideas.

I’ve learned that:

  • Players respond best when trusted
  • Over-coaching can limit responsibility
  • The environment often teaches more than the coach

Most importantly, I’ve learned that adapting does not mean abandoning your principles, it means delivering them in a way that fits the context.

Advice for Coaches Considering Coaching Abroad

For coaches interested in working abroad, a few lessons stand out:

  • Learn the language, even at a basic level
  • Be prepared to start lower than expected
  • Observe before you speak
  • Accept discomfort as part of growth

Coaching abroad is not about proving you are better. It’s about becoming more adaptable, reflective, and complete.

Final Thoughts

Coaching in Croatia has challenged me in ways I didn’t anticipate, but it has also sharpened my understanding of the game and my role within it.

When players already carry football inside them, the coach’s influence becomes quieter, but no less important. Learning when to guide, when to step back, and when to simply observe has been one of the most valuable lessons of my journey so far.

For coaches willing to step outside familiar systems, working abroad offers insights that no course or license alone can provide.

Who is Ismael García Gómez?

Ismael García Gómez observing training session as assistant coach at Galatasaray
Ismael García Gómez during a training session at Galatasaray. His work reflects a modern coaching approach built on analysis, structure, and player development.

Who is Ismael García Gómez?

Profile

Role: Assistant coach at Galatasaray

Specialisation: tactical intelligence, methodology, analysis, and player development

Experience: Spain, Greece, England, Italy, and Türkiye

Focus Areas: data-driven analysis, tactical clarity, individual development, leadership, and high-performance coaching

Biography

Ismael García Gómez represents a modern football coach whose profile is defined by a rare combination of tactical intelligence, methodological precision, and international experience at the highest levels of the game. As a UEFA Pro Licence holder, notably the youngest in Spain in his graduating year, and with a strong academic background in sports science, he embodies a new generation of coaches who merge data-driven analysis with high-level on-pitch coaching excellence.

Born in Ourense, Spain, García began his journey with a deep passion for understanding the game beyond playing. Early in his career, he developed his expertise within the academy of Deportivo La Coruña, where he worked not only as a coach but also within scouting and methodology structures. This early exposure to talent identification, player development processes, and performance analysis laid the foundation for his holistic understanding of the game.

His career path reflects continuous progression through diverse and demanding football environments. From tactical analyst roles at RCD Mallorca to head coaching experiences in Spanish football, García built a foundation rooted in game understanding, leadership, and adaptability. These early experiences shaped his ability to design game models, implement structured training methodologies, and manage team dynamics under competitive pressure.

A key milestone in his career came with his appointment as head coach of CE L’Hospitalet, competing in the third tier of Spanish football. This role marked his first experience as a head coach at professional level and provided him with a broader understanding of both the game itself and the demands surrounding elite performance. At just 27 years of age, he became the youngest head coach in a professional category in Spain. Beyond the achievement itself, this period proved to be highly formative, strengthening his leadership, decision-making, and squad management skills. It was a defining experience that significantly shaped his coaching identity and prepared him for his future international pathway.

At just 27 years of age, he became the youngest head coach in a professional category in Spain.

His international development accelerated through roles at Asteras Tripolis, Watford, and Udinese Calcio, where he operated within elite professional environments. At Udinese, he worked closely on individual player development at first-team level, contributing to the progression of players such as Rodrigo De Paul, Nahuel Molina, and Destiny Udogie. These players significantly increased their market value during this period, underlining García’s impact on both sporting performance and asset development .

Since 2022, García has been part of the technical staff at Galatasaray, one of Europe’s most demanding and high-pressure clubs. As assistant coach, he has played a key role in one of the most successful periods in the club’s recent history. During his tenure, Galatasaray secured multiple Turkish league titles, domestic trophies, and consistent participation in European competitions, including the UEFA Champions League. The team also set historic performance records, reflecting a highly structured and competitive environment in which García has contributed significantly .

What distinguishes Ismael García is his clear football identity. His methodology is based on structured repetition, tactical clarity, and the creation of competitive habits that transfer directly into match performance. His approach integrates data analysis, video work, and contextual coaching to optimize both individual and collective performance. He is a coach who not only understands the game deeply, but also knows how to translate that understanding into measurable improvement on the pitch.

He is a coach who not only understands the game deeply, but also knows how to translate that understanding into measurable improvement on the pitch.

Beyond tactics, García is recognized for his leadership and communication skills. He combines clarity with emotional intelligence, creating environments where players understand expectations while feeling supported in their development. His ability to connect methodology with human management makes him particularly effective in modern high-performance environments.

With experience across Spain, Greece, England, Italy, and Türkiye, and a proven track record in elite environments, Ismael García Gómez represents a coach who is fully equipped to operate at the highest levels of European football. His profile reflects not only knowledge and experience, but also ambition, adaptability, and a clear vision of how modern football should be played and developed.

Key Insights

  • Ismael García Gómez combines tactical intelligence, methodology, analysis, and international coaching experience.
  • His career includes roles at Deportivo La Coruña, RCD Mallorca, CE L’Hospitalet, Asteras Tripolis, Watford, Udinese Calcio, and Galatasaray.
  • His coaching identity is built around process, tactical clarity, player development, adaptability, and people management.

Our Exclusive Interview with Ismael García Gómez


You have built your career through roles that combine analysis, coaching, and methodology. If you had to define your coaching identity in one core principle, what would it be and how is it visible in your daily work on the pitch?

For me, everything can be simplified into one core idea: enjoying the process. Without genuine engagement in the process, it is very difficult to sustain success over time.

However, I do not refer to comfort. It must be linked to a mindset of constant improvement. There is always something that can be done better and always space to learn.

In my daily work on the pitch, I aim to create that balance. A demanding, detail-oriented environment where players feel engaged, responsible, and motivated to improve continuously.

Ultimately, this combination of enjoyment and constant growth is what drives real and sustainable development.

Ultimately, this combination of enjoyment and constant growth is what drives real and sustainable development.


Many coaches speak about game models, but few manage to truly implement them consistently. What are the non-negotiable elements that must be present for a team to fully live a defined playing identity?

For me, beyond non-negotiables, the key is collective belief. Everyone in the environment must truly believe that what we do serves the team’s success.

This includes the head coach, the staff, and especially the players, who are the central element. Alignment around a shared objective is essential, and that objective is always to win matches.

Within that framework, there is one principle I consider fundamental. Every player must improve. From the moment we start working together, development both as a footballer and as a person is non-negotiable.

Players need to feel that they are progressing and that their individual growth is directly connected to team performance. When this trust exists, the team can fully commit to a defined identity.

Of course, it is not possible to keep every player satisfied at all times. But it is essential that every decision is perceived as honest and always in the best interest of the team.


You have worked in environments where results are immediate and pressure is constant. How do you protect the long-term development of players and ideas in a context that often demands short-term success?

One of the most important lessons I have learned in elite environments is the ability to put results into perspective.

In football, outcomes can often distort performance. Winning does not necessarily mean everything was done correctly, and losing does not always mean the opposite.

For that reason, I aim to remain emotionally balanced when making decisions. From day one, I focus on building a culture where winning is the ultimate objective, but the process is equally valued.

This includes all daily details, training sessions, recovery, individual and collective video work. Every element contributes to long-term success.

When this culture is established, pressure becomes more manageable and, more importantly, the team maintains focus on the process, which I believe is the true driver of consistent performance.


In your experience, what is the biggest misconception clubs still have when it comes to performance analysis and data usage in football today?

Like any major evolution, both in football and in society, new approaches naturally generate different opinions.

In my view, the use of data and information in football is clearly positive, but it must be applied with precision and understanding.

I often remember a phrase Juan Mata used to say: too much water kills the plant. Even something essential can become counterproductive if it is not used correctly.

For me, there are two key principles. The first is context. Data without context can easily lead to misinterpretation.

The second is individualisation. Every player has different characteristics, strengths, and weaknesses, and information must be adapted accordingly.

This is where the human dimension, experience and intuition, continues to make the difference.

I strongly believe that technology, when used with clarity and purpose, enhances processes and ultimately leads to better performance.

I strongly believe that technology, when used with clarity and purpose, enhances processes and ultimately leads to better performance.


You have contributed to the development of players who later reached top international level. When you evaluate a player, what is the one aspect that data cannot show but is decisive for future success?

I often reflect on something Gregg Popovich once said, that there are aspects of a person’s character that cannot be changed. Coming from one of the most influential coaches in sport, that idea carries significant weight.

For me, beyond talent, the decisive factor is mentality. This includes humility, ambition, and the desire to improve on a daily basis.

Today, players receive more feedback than ever before, through coaching, video, and data. At the same time, they are often more sensitive to negative feedback, which makes mental strength even more important.

At elite level, physical and technical qualities are often similar. The real difference is not reaching the top, but staying there.

That is where consistency, discipline, and mindset become critical. I have seen highly talented players fail to sustain their level, while others with less talent succeed because of their mentality.

Another decisive factor is the player’s environment. Modern players operate almost like small organisations, influenced by family, agents, and social surroundings.

A positive environment can accelerate development, while a negative one can limit potential.

For me, mentality and environment are decisive factors that data alone cannot fully capture.


Top teams are often defined by small details. What are the micro-level behaviours or habits within a team that, in your opinion, separate good teams from truly elite ones?

When analysing elite teams that sustain success over time, the key difference lies in how they respond to adversity.

Every team, even those that struggle, can perform well when conditions are favourable. In those moments, everything flows naturally.

The real test comes when difficulties arise. That is when you see whether a team is truly united.

I remember a moment from last season when we lost against Beşiktaş while playing with ten men. After the match, I told Okan Buruk that despite the defeat, we had taken a decisive step towards winning both the league and the cup.

What I saw in terms of collective mentality, effort, and reaction in the following days was decisive.

For me, this defines elite teams. The ability to stay together, respond, and move forward under pressure.

It goes beyond football. It is a characteristic of any strong group. The best teams are built in adversity.

The best teams are built in adversity.


Having worked under different head coaches and football philosophies, how do you filter external influences and build your own clear and authentic coaching voice?

I always say that I am the result of the people I have worked with and learned from.

Throughout my career, I have taken ideas from different coaches and staff members. Some I apply today, while others have been valuable lessons on what to avoid.

The key, in my view, is maintaining a mindset of continuous improvement, constantly striving to develop and evolve.

Over time, these experiences shape your coaching identity, not by copying others, but by filtering and adapting what you learn.

Another essential aspect is adaptability. A coach is always influenced by the environment, not only from a football perspective, but also culturally.

The country, the language, and the way football is understood all play a role.

In modern football, the ability to adapt while maintaining a clear identity is one of the most important qualities a coach can have.

The best coaches are not those with a single fixed idea, but those who can adapt their ideas without losing their core principles.


In modern football, communication within a staff is just as important as communication with players. How do you ensure alignment within a coaching team in high-performance environments?

At the highest level, managing people within the staff is as important as working with players.

Coaching teams are increasingly large and specialised, with different leaders responsible for specific areas, always aligned under the head coach and sporting direction.

In such environments, it is natural that professional and personal aspects may overlap. That is why clarity, honesty, and direct communication are essential.

When issues arise, they must be addressed immediately. This is what builds a culture focused on the collective objective.

In many cases, conflict originates from unclear roles and responsibilities.

For this reason, I believe that leadership roles in modern football have become more complex than ever.

Football knowledge remains important, but the ability to manage people is, without doubt, the most decisive factor.


Looking at the evolution of football over the last decade, what do you believe will define the next generation of elite coaches?

In my opinion, two key aspects will define the next generation of coaches.

The first is the integration of technology and the alignment of all departments within a club, including performance, analysis, and medical.

Coaches must be able to delegate effectively and, more importantly, align these areas towards a shared objective, improving player performance.

Because ultimately, everything revolves around the players, and that will never change.

The second aspect is the ability to adapt to the evolving social context.

Today’s players have a different mindset, with a stronger tendency towards individualism. The challenge is not to resist this, but to understand it and integrate it while reinforcing the importance of the collective.

Emotional management will become increasingly important. The environment is more complex, with more influences and voices involved in decision-making.

For that reason, adaptability, people management, and contextual understanding will define elite coaches in the coming years.


If a club were to bring you in tomorrow, what would be the first visible change they would notice in the team within the first weeks of your work?

I always start from a position of maximum respect for everyone already working within the organisation.

Football is an extremely competitive environment, and reaching the professional level requires passing very demanding filters.

For that reason, I do not believe in immediate or superficial transformation. I believe in processes.

While short-term changes in atmosphere can occur, sustainable improvement comes from building a clear culture.

From the beginning, what I would aim to establish is an environment based on professionalism, consistency, and a strong commitment to daily improvement.

A demanding environment, but one where people also enjoy the work.

In my view, this is the only sustainable path to long-term success.


FAQ

Who is Ismael García Gómez?

Ismael García Gómez is a Spanish football coach with experience across Spain, Greece, England, Italy, and Türkiye, currently part of the technical staff at Galatasaray.

What is Ismael García Gómez known for?

He is known for combining tactical intelligence, methodology, data analysis, player development, and high-performance coaching.

What defines Ismael García Gómez’s coaching identity?

His coaching identity is based on enjoying the process, constant improvement, tactical clarity, adaptability, and creating a demanding environment where people also enjoy the work.

Por Qué el Problema del VAR es la Comunicación

Stadium screen displays VAR goal check during a Champions League match as fans await the decision
A VAR review displayed in stadium highlights the growing need for clear communication in football. Moments like this shape fan perception and trust in officiating decisions.

Desde su implementación, el VAR (Video Assistant Referee) prometió justicia, precisión y transparencia en el arbitraje. Sin embargo, en muchos casos ha generado más confusión que claridad. No por su tecnología, sino por la forma en que se comunica su uso.

En un deporte donde las emociones mandan y la confianza en el árbitro es clave, la gestión comunicativa del VAR ha quedado en deuda. Falta pedagogía, no hay mucha claridad, y el resultado es una pérdida de credibilidad que impacta directamente en el corazón del juego: la confianza del aficionado.

VAR: una herramienta moderna con comunicación arcaica

El VAR nació para asistir, no para sustituir. Pero el principal problema no ha estado en la herramienta, sino en cómo se informa su aplicación: ¿Por qué se revisa una jugada y no otra? ¿Por qué tardan tanto? ¿Qué dice el árbitro en la cabina? ¿Cuál fue el criterio para anular ese gol o cobrar ese penal?

Estas preguntas se repiten en cada jornada, y rara vez obtienen una respuesta clara, oportuna y oficial. Esa falta de pedagogía y apertura genera desconfianza, teorías conspirativas y ruido innecesario en los medios, redes sociales y tribunas.

No por su tecnología, sino por la forma en que se comunica su uso.

El error está en cómo se comunican las decisiones

El arbitraje moderno está hiperexpuesto. Cada jugada se analiza desde múltiples ángulos, con cámaras de alta definición, repeticiones al instante y opinión pública global. Y sin embargo, la comunicación arbitral parece haberse quedado en el siglo pasado.

Mientras otros deportes como el rugby o el fútbol americano permiten escuchar las decisiones arbitrales en tiempo real o las explican detalladamente tras el partido, en el fútbol:

  • Las decisiones del VAR no se comunican claramente durante el partido.
  • Los árbitros no pueden explicar públicamente sus fallos.
  • Los organismos arbitrales tardan días en dar explicaciones —si es que lo hacen.
  • Las ruedas de prensa arbitrales son una excepción, no una regla.

Si bien en algunos países del mundo los árbitros le comunican su decisión a los aficionados a través del sonido del estadio, muchas veces no explican el porqué de su desición. Esto genera una percepción de secretismo, incluso cuando las decisiones son técnicamente correctas. Y ya sabemos: en comunicación, lo que no se explica, se sospecha.

Y ya sabemos: en comunicación, lo que no se explica, se sospecha.

Impacto directo: cuando el silencio erosiona la credibilidad

La consecuencia de esta mala gestión comunicativa es clara y peligrosa: aficionados que creen que el VAR “está arreglado”, jugadores y entrenadores que explotan en público por no entender las decisiones, árbitros que pierden autoridad, no por sus fallos, sino por la falta de respaldo comunicativo o medios que llenan el vacío informativo con especulación, opinión y polémica barata.

Todo esto no solo afecta la imagen del arbitraje, sino la del fútbol como espectáculo justo y confiable.

Ejemplos que exponen la crisis comunicativa del VAR

Si bien cada fin de semana hay polémicas arbitrales, estas son algunas de las más recordadas en los últimos años.

Premier League (2023): El escándalo del gol mal anulado al Liverpool por “error humano” del VAR. Lo grave no fue solo la equivocación, sino que la información se filtró por la prensa antes de un comunicado oficial claro, y días después aún no se sabían los detalles de la decisión.

Liga MX (2022): Un penal polémico en Liguilla fue sancionado tras una larga revisión. La afición salió del estadio sin saber qué se había cobrado, y la explicación llegó dos días después por redes. Demasiado tarde, demasiado frío.

Copa Libertadores (2023): Jugadores de Boca Juniors y Palmeiras se enteraron de una expulsión clave por el gesto del árbitro, sin ninguna explicación adicional, mientras las cámaras mostraban confusión en la banca.

¿Qué se puede hacer? Estrategias de comunicación que el fútbol necesita adoptar ya

Pedagogía constante al público

Explicar el reglamento, los protocolos del VAR y los criterios interpretativos con claridad, en canales oficiales y accesibles. No solo cuando hay polémica: de forma preventiva y educativa.

Transparencia en tiempo real (o casi)

Imitar modelos como el de la FIFA en el Mundial 2022, donde los árbitros explicaban por micrófono las decisiones después de la revisión. Incluso una simple infografía televisiva o mensaje por altavoz puede hacer una gran diferencia.

Informe arbitral público post-partido

Breves explicaciones oficiales que detallen las decisiones más polémicas. No para justificar errores, sino para explicar el razonamiento detrás de cada fallo.

Vocería arbitral entrenada

Formar a algunos árbitros o miembros del cuerpo arbitral para ser voceros oficiales en medios. No todos deben hablar, pero alguien debe hacerlo, y debe estar preparado.

Unificación de criterios entre federaciones y ligas

El VAR no puede ser un juego de interpretación distinto en cada país o torneo. La incoherencia comunicativa entre competiciones solo confunde al espectador y debilita la autoridad del arbitraje.

Conclusión: sin comunicación, no hay justicia que valga

El VAR es una herramienta poderosa. Pero mal comunicada, se vuelve una fuente de caos.

El fútbol necesita abrazar la transparencia no solo en el reglamento, sino en la forma en que se comunica con quienes hacen y siguen el juego: jugadores, técnicos, hinchas y medios.

El VAR es una herramienta poderosa. Pero mal comunicada, se vuelve una fuente de caos.

El arbitraje moderno no puede esconderse detrás del silencio institucional. Debe hablar, explicar y educar. Porque en el fútbol, la percepción es tan importante como la decisión, y una verdad mal comunicada puede ser tan peligrosa como una mentira.

Who is Vivien Beil?

Vivien Beil leading a mental performance session with players in a team workshop setting
Vivien Beil delivers a session focused on mental performance and player development. Her work combines coaching and psychology to support athletes on and off the pitch.

Profile

Role: Footballer, Coach, Psychologist, assistant coach and mental performance specialist at Napoli Women

Specialisation: mental performance, coaching, psychology and player support

Experience: Frauen-Bundesliga, Germany, the United States, Italy and Napoli Women

Focus Areas: mental coaching, player development, dual-career support, injury support and women’s football

Biography

Footballer, Coach, Psychologist. The woman doing it all and changing how the game thinks about its players.

Vivien Beil has lived more of football than most. A Frauen-Bundesliga debutant at 15, a European Championship winner, a professional across three countries and, simultaneously, a psychology graduate who never stopped asking deeper questions about performance, identity and what athletes truly need. Now, having concluded her playing career in 2025, she brings everything that experience built into a dual role as assistant coach and mental performance specialist at Napoli Women. She is not just working in the game. She is working to change it.

She is not just working in the game. She is working to change it.

Key Insights

  • Vivien Beil combines elite playing experience, coaching and psychology in her work at Napoli Women.
  • Her approach focuses on mental performance, communication, identity and long-term player support.
  • She advocates for better structures in women’s football, including dual-career pathways and interdisciplinary support.

Our Exclusive Interview with Vivien Beil


You currently work as both an assistant coach and mental performance specialist at Napoli Women. How do you manage these responsibilities across the course of a typical week, and how do they overlap and influence your work in practice?

A typical week, consist of working on the field with the first team as well as of the field with individual mental coaching sessions that run two to three times a week voluntarily. However, being embedded and working first hand within these environments are of great value and a great experience. Such access has allowed me to connect, observe behaviours, team dynamics and emotional responses in real time allowing me to initiate conversations before problems deepen rather than waiting for players to seek help when things have already become harder to manage. This on field presence is essential for work. It directly ties what is said and talked about in individual sessions and directly unfolds and translates what actually happens in training and match days. On match days, my involvement extends to pre-match routines, as well as on the bench helping with translations and player preparation about to enter the game.

One a week, normally on Tuesdays, I dedicate my entire afternoon, entirely to the youth sector. This is the time, I observe training sessions, have conversations with injured players and exchange feedback with coaches. Players can also book individual mental sessions. Alongside this, I run monthly workshops for all youth teams from U12- U19, covering different mental performance topics. These sessions are interactive by design, built to develop awareness, curiosity and practical tools that players can apply directly in their daily development.


Working with the first team, how do you integrate mental coaching and psychology into training and match preparation alongside tactical and physical work, and what informs your decisions about what players need in key moments?

Communication sits at the centre of my work within first-team training. The way in which a coach communicates carries huge weight and can have a major impact, not just a matter of wright or wrong or correct and incorrect but whether or not it resonates and effective. Communication is always about translating intention into something that is actually received and understood by the player, and this is highly individual. Every player process information differently depending on personality, cultural background and sometimes their own language.

Communication sits at the centre of my work within first-team training.

However, communication is not only external but also internal. The dialogue a player has with herself during performance is equally significant. This inner voice shapes decision making, execution and confidence. A large part of my work is to involves making players aware of that inner voice and guiding them to make it more constructive as well as guiding it from something critical or limiting into something that actively supports performance. On the pitch, I can observe body language and emotional reactions in real time, which allows me to intervene in small but meaningful ways. This might involve reminding players of tools we have worked on or using simple pre-agreed signals to help them reset or refocus.

In key moments, the approach is largely intuitive. Football moves too fast and carries too many variables to rely solely on pre-scripted and structured responses. . I therefore combine what I have in my toolbox with situational awareness, reading the moment and responding in a way that best supports the player or team in that specific context.


You started the “For Your Future” project while still playing. What did you observe within the youth environment that convinced you there was a need for a more structured support system, and how did you translate and structure the programme to support player development?

The believe strong and clear, that players especially young players, need a 360° support system. There was a clear observation that stood out. What youth environments repeatedly showed was early dropout, unrealistic expectations limited understanding of what is it like to be an athlete and its actual demands and difficulties managing thoughts, emotions and behaviours in a pressurised performance environment.

Growing up in Jena gave me strong support and a solid foundation to build from, whereby I was fortunate enough to attend a sports-school that supported both academics and athletics development The US college system reinforced this dual career with specific targeted support across nutrition, psychology, academics and physical development built into the athletes daily environment.

Arriving in southern Italy I quickly realised that this level of structured support was often missing. That gap became the foundation for “ For Your Future” , a programme designed to support athletes beyond performance alone. The programme focuses on mental performance education alongside social media awareness, nutrition and injury support. The aim is not just to equip players for football, but for life, giving them tools they can carry regardless of whether they reach the professional level.

The aim is not just to equip players for football, but for life, giving them tools they can carry regardless of whether they reach the professional level.


Having experienced the student-athlete pathway in the United States alongside your academic background in psychology, how has this dual experience shaped the way in which you support young players balancing sport and education?

Having experienced both structured youth development in Germany and the student-athlete system in the United States was a genuine privilege. Combined with personal discipline and ambition, managing and balancing both sport and education is something that brings real pride and gratitude. The US college system is a unique environment and opportunity and shows that competing at a high-level whist studying and focusing on your education is entirely achievable but demands discipline structure and awareness. But it is also highly rewarding. Personally, I have always valued the balance between physical activation on the pitch and cognitive engagement in the classroom.

Such an experience directly informs the work with players today. I use my experience to support them in managing multiple demands Challenges on the pitch are frequently connected to stress or overload off the pitch. For this reason, I work with players on time management, individual learning strategies, relaxation techniques and overall life balance not just about performance.

The bigger picture matters. An athletic career is not infinite, which makes building a second foundation alongside sport is a necessity. Focusing solely on performance, at the expense of the future of everything else, is a risk no player should take.


You made your debut in the Frauen-Bundesliga at just 15 years old. Looking back, how has that early exposure shaped your understanding of player development, particularly in terms of when players are ready, how to protect them, and how to support their long-term development?

Looking back making my debut at 15 feels so crazy, especially watching 15-year-old players now. The game has evolved significantly, and players typically make their debuts later as a result of greater physical demands and the intensity in which games are played now

What that early experienced has showed me is that talent only gets you so far and alone it’s not enough. What often separates and distinguishes players is the level of maturity both on and off the pitch. How they look after their body, respond to feedback, pursue learning and understand their role within the team environment. The transition from youth football whereby a player is often a star or a standout player, coming up to the first team is quite a significant switch whereby player starts out as a “nobody” with no established status amongst the first team. This significant shift deserves more attention than it usually receives.

Protection matters too. Young players need space to socialise and have a normal life, complete their education and enjoy what these years have to give socially. At the same time, physical load management is crucial, especially when young players are already involved in senior training while still attending school. It’s important to make sure these players are not getting overused between the youth teams, first team trainings and eventually even youth national team call ups. This array of factors should be monitored carefully as overuse at such an age carries real long term consequences.

Long-term development requires consistent communication between the different staff, family and player, realistic expectations from all sides, and an acceptance that progress in football is not linear. It has its own timing and that it must be respected.


Injuries were a recurring part of your career. From your current perspective as both a coach and mental performance specialist, how have those experiences influenced the way you support players through long-term setbacks?

Injuries are part of almost every professional career, and I personally experienced three long-term injuries with surgeries and rehabilitation periods. It was challenging but also deeply instructive. It taught and demanded me to learn a lot about identity, patience and perspective and ultimately about myself and life in general.

One of the most important realisations was simple, that being injured does not mean you stop being an athlete. For players navigating long term injuries, feeling part of the team and being seen

From a mental perspective, injury phases can also become opportunities. Mentally, however, such periods of injuries can be a blessing in disguise and can be a genuine opportunity. Being free from such a pressurised environment can allow players to develop tools such as emotional regulation, breathing techniques, mindfulness, goal setting and gratitude practices without the daily pressure of performance in a way that the demand of a normal season rarely allows

Many athletes define themselves almost entirely through their sport The goal is to broaden identity beyond performance alone and help them recognise that they are far more than just a footballer and injury as difficult as it is can be a moment whereby that realisation can take place.

One of the most important realisations was simple, that being injured does not mean you stop being an athlete.


You have played in Germany, the United States and Italy, three very different football environments. What key differences are there, and how have each environment shaped and influenced the way you work?

Having played in Germany, the United States and Italy have shaped me significantly, as a player, a professional and as a person.

Germany provided structure, discipline and organisation. The emphasis on planning, technical development and consistency created a strong foundation that proved invaluable in which I was very fortunate and lucky to grow up with.

The United States offers a very different environment. Women’s football carries genuine cultural weight there, backed by excellent facilities, high energy and a performance mindset that permeates everything. The game is more physical and fast-paced, and the broader sporting culture is genuinely motivating. I loved what the American experience gave me.

Italy is characterised by passion, creativity and emotional intensity. Especially in Napoli, required adjustment. Coming from Germany and the US, the initial culture shock around the lack of structure, organisation and facilities was real. Napoli offered and had something hard to replicate, extraordinary human warmth, a profound love and passion for football, and sharp tactical insight and with a relationship with the game not just as a sport but as a living art form. It boarders’ art, creative, critical, fluid, always changeable and with fantasy.

Working across these three environments has made me more complete. It also helps me in my daily work with players from different backgrounds, as I can understand their experiences and adapt my communication and support accordingly and makes communication and support more effective. That cross-cultural experience shapes the work every day.


You published The Student-Athlete Journey, drawing from both research and personal experience. What core message did you want young athletes to take from it, and in your view, is the women’s game truly evolving to support dual-career athletes better? If not, what changes are needed?

The central message of the book is that succeeding across sport, education and personal development simultaneously is possible, however, it requires intention, discipline and consistency. The book provides practical tools such as time management, study strategies, recovery habits, nutrition, teamwork and personal development. These may sound simple, what makes the difference is applying them consistently over time.

On dual-career support within women’s football, the picture is uneven. Awareness is growing and intentions are good, but implementation varies significantly and is still inconsistent. In some contexts, professionalisation has even reduced the focus on dual careers, financial stability can create the illusion that long-term planning is less urgent than it actually is.

However, dual career is not only about post-career is not primarily about preparing for life after football, its s about developing the person as a whole. Many athletes struggle deeply following injury or retirement precisely because their identity became too tightly bound to performance alone.

The answer is to look beyond the athlete and support the person in building a balanced, sustainable life. A dual-career pathway is one of the most effective ways to do that.


Through your work at Napoli Women and the Football Lab, spanning first-team coaching, mental performance specialist, and continued development projects within the youth sector, what do you believe should be the key steps in improving the support of players now and in the long term within the women’s game?

The most important step is early education. Players should be introduced to mental awareness from a young age, understanding how thoughts, emotions and behaviours interact, not only in a performance context but in life. The earlier that foundation is built, the greater the long-term benefit, both for the individual and for the women’s game as a whole.

At the same time, Support systems also need to be designed specifically for women’s football, not borrowed from the men’s game. That means accounting for physiological and psychological differences, menstrual cycle awareness, dual-career realities and emotional development pathways that are distinct to this environment.

It is also essential to work in an interdisciplinary way, where staff collaborate rather than operate in isolated roles. Performance and wellbeing are interconnected, and every factor influences a player’s ability to develop and perform sustainably over time. Structures that reflect that reality are not a luxury. They are a requirement.


FAQ

Who is Vivien Beil?

Vivien Beil is a former professional footballer, coach and psychologist who works as assistant coach and mental performance specialist at Napoli Women.

What is Vivien Beil’s role at Napoli Women?

She works with the first team as an assistant coach and mental performance specialist, while also supporting the youth sector through observations, individual sessions and workshops.

What is the focus of Vivien Beil’s work in women’s football?

Her work focuses on mental performance, communication, dual-career support, injury recovery, youth development and building support systems designed specifically for women’s football.

Investing in African Women’s Football Opportunity

football resting on grass pitch before match kick off
A football placed on the pitch ahead of play, symbolising the foundation of the global game. From grassroots to elite levels, it represents the starting point of opportunity and growth in football. Photo by Peter Glaser on Unsplash.

When Asisat Oshoala left Nigeria for Liverpool in January 2015, she was 20 years old and had just been named the best player at the FIFA Under-20 Women’s World Cup. She had grown up in Ikorodu, Lagos, played her early career at Rivers Angels and FC Robo, and won enough to attract serious attention from abroad. Liverpool’s manager called her one of the best young players in the world.

She has spent the decade since proving him right, at Arsenal, at Dalian in China, at Barcelona, where she scored 107 goals in 149 appearances and became the first African woman to win the UEFA Women’s Champions League. Then the NWSL. Then Al Hilal in Saudi Arabia. Six African Women’s Footballer of the Year awards. Three World Cups. The first African woman nominated for the Ballon d’Or.

When she arrived at Bay FC ahead of the 2024 season, she spoke about what she hoped her journey meant for the players behind her. “You want to think about the African players who can actually get more opportunities,” she said. “You want to encourage these girls to come here as well.” Back home, she runs a foundation in Lagos with an annual football tournament for girls. She understands that the pipeline she came through needs to be built from the ground up.

You want to think about the African players who can actually get more opportunities.

Her career traces a route that African women’s football has followed for thirty years. The talent forms on the continent. The value compounds somewhere else. That gap, between where the talent originates and where it is commercially captured, is what makes African women’s football one of the most significant underpriced opportunities in global sport. The opportunity runs across multiple markets at different stages, with different entry points for different types of capital.

The market landscape

The CAF Women’s Champions League, now in its fifth year, has become the most useful market map on the continent. Its winners have come from South Africa, Morocco, and DR Congo. Its semi-finalists have included clubs from Ghana, Nigeria, Kenya, and Tanzania. Eight sub-confederations now feed into the competition. The prize pool has grown 52% since the inaugural edition, with the winner receiving $600,000 and every group-stage club guaranteed at least $150,000, according to CAF.

Read those figures as a commercial survey, and two things become clear. First, where infrastructure already works. Mamelodi Sundowns operates within the PSL ecosystem, a league built on centralised broadcast rights, consistent title sponsorship, and an ownership model that has been compounding for two decades. AS FAR sits inside Morocco’s football economy, which contributes more to national GDP as a share than any other African country, according to research cited by FIFA. Both clubs know how to retain value at home. Their continental dominance reflects decisions made years before they won anything.

The talent forms on the continent. The value compounds somewhere else.

Second, where it does not yet work, and what that means. Ghana’s Hasaacas Ladies contested the first final. Vihiga Queens of Kenya qualified for the inaugural edition. Simba Queens of Tanzania reached the 2022 semi-finals. These clubs have competed at the highest level of African women’s football on budgets that serious private capital has never touched. The audience watching them is real and expanding. The 2025 Women’s Africa Cup of Nations reached more than 120 broadcast territories, according to CAF. A 2022 semi-final between Morocco and Nigeria drew over 45,000 people, the largest crowd in the tournament’s history. That is a signal of active demand with nowhere adequate to go.

Different markets, different opportunities

The opportunity does not present itself the same way across every market, and that matters. Academy investment in West Africa captures transfer value at the point of formation, before it migrates. Broadcast rights in East Africa sit in a television market that is underdeveloped for women’s football and growing fast, with first-mover positioning still available. Club ownership in Southern Africa comes with a working commercial blueprint, the PSL model, and a regional audience already primed for professional women’s football. These are different risk profiles, different capital requirements, and different timelines. The continental spread is what gives the opportunity its range.

Global women’s football revenues reached $820 million in 2025, up 300% since 2021, according to Deloitte. S&P Global describes the elevation of women’s sports as producing opportunities with relatively low entry valuations and high growth potential. Those numbers belong to a market that has already moved. In Africa, the equivalent moment is arriving across several markets at once, at prices that still reflect where things started.

The long term view

Oshoala’s foundation tournament in Lagos fills its pitches every year. The girls playing in it are growing up in the same football environment she left at 20. Same talent. Same passion. Same understanding that football is a serious path. What is different now is that the commercial infrastructure around them is, for the first time, beginning to take shape. The leagues, the academies, the broadcast deals, the sponsorship agreements: in several markets, at the same time, the architecture is being built.

The question is who builds it.

Who is Toni Cruz?

Toni Cruz coaching from the touchline, applauding during a football training session
Toni Cruz demonstrates his hands-on coaching style, combining energy, clarity, and connection with players. His approach reflects a modern philosophy built on leadership and development.

Profile

Role: Football coach

Specialisation: tactical innovation, leadership, and player development

Experience: senior promotion in Spain, professional football environment, and international coaching ambition

Focus Areas: tactical solutions, cognitive autonomy, man-management, analytical rigor, and emotional intelligence

Biography

Hailing from Las Palmas, Toni Cruz Ramírez was born into a legacy of football excellence as the son of the highly respected former UD Las Palmas Sporting Director Toni Cruz Cárdenes. While he grew up in the heart of professional football, Toni carved his own path when at just twenty-one years old he became the youngest coach in Spanish history to achieve a senior promotion. He is a natural leader who bridges the gap between tactical innovation and the human soul, earning the trust of veterans through sincerity and shared passion. Now, he stands ready to bring his vision and his heritage to the global stage.

He is a natural leader who bridges the gap between tactical innovation and the human soul, earning the trust of veterans through sincerity and shared passion.

Key Insights

  • Toni Cruz became the youngest coach in Spanish history to achieve a senior promotion.
  • His leadership is built on professional rigor, radical honesty, and emotional intelligence.
  • He combines tactical analysis, technology, and proactive football with a global coaching ambition.

Our Exclusive Interview with Toni Cruz


At 21, you became the youngest coach in Spain to achieve a senior promotion. Beyond the record, how was that emotional landing? What does Toni Cruz remember about that first day walking into a dressing room full of men, many with families and a thousand battles behind them, while you were just a 21-year-old newcomer?

Naturally, it was a challenge. That generational gap is uncommon and could have triggered friction. However, I understood from day one that leadership in the modern elite is not about age; it’s about providing value. I focused on building a genuine connection through professional rigor. I felt backed and respected because the players saw that the tactical solutions we proposed translated into immediate results. When a veteran player realizes your work makes them more efficient, the age difference evaporates, creating an incredible environment that propelled our success.

However, I understood from day one that leadership in the modern elite is not about age; it’s about providing value.


Moving away from rigid tactical boards and systems, what excites you when watching your team from the touchline? What “soul” or behaviors must your players show for you to feel that your signature is truly on the pitch, regardless of the score?

For me, the greatest success is the daily evolution of the player, enhancing their cognitive autonomy and their understanding of the game’s ‘whys.’ Being the catalyst for that growth is my main motivation. In the more romantic sense of the game, I advocate for brave, proactive, and dominant football. I want my teams to dictate the terms of the match through positioning and intent, rather than just reacting to what the opponent proposes.


During the promotion year and the subsequent play-offs, you managed squads where the core players were 10 or 15 years your senior. At that level, football is pure psychology and hierarchy. How do you earn the respect of players who have ‘seen it all’? What was your key to getting them to accept your leadership and trust your guidance during high-pressure moments?

No two dressing rooms are the same; they are ecosystems where 22 different individuals coexist with their own ambitions and virtues. The key is strategic ‘man-management’: understanding each player’s specific needs to extract their maximum performance. While tactical knowledge and results are vital, the real differentiator is radical honesty. Transmitting passion and sincerity, avoiding false illusions, and being direct with every player, that is how you build a hierarchy based on trust rather than fear or age.

While tactical knowledge and results are vital, the real differentiator is radical honesty.


Today, we see Spanish coaches succeeding in every major league. You have always possessed a vision that transcends borders. How do you visualize the challenge of coaching in a different culture? What tools or preparation do you believe allow a young coach today to break through cultural, linguistic, or methodological barriers?

The football world is moving at an incredible pace, and only those committed to constant growth will meet the demands of the modern game. Today, being a top coach requires being a polyglot, not just in terms of languages like my fluent English, but also in the language of technology. Tools like PowerBI for performance tracking or NacSport for tactical dissection are my native working environment. This allows me to land in any league and translate complex ideas into clear, executable actions on the grass, regardless of the country.


It is now March, a key moment when clubs begin defining their future projects. Having consolidated your success in senior football with early historic milestones, what is your body asking of you right now? Where is your ambition pointing for this next step in your professional career?

I am looking for a project where I can build something meaningful, an environment that challenges me intellectually and brings back that match-day adrenaline. Whether it’s within an elite academy structure or a senior professional team, my ambition is to integrate into a club that values a new generation of coaching: one that combines high-level analytical rigor with the emotional intelligence required to lead modern squads. I am ready to step out of my comfort zone, even abroad, because growth only happens where the challenge is real.

I am ready to step out of my comfort zone, even abroad, because growth only happens where the challenge is real.


FAQ

Who is Toni Cruz?

Toni Cruz Ramírez is a football coach from Las Palmas who became the youngest coach in Spanish history to achieve a senior promotion.

What is Toni Cruz known for?

He is known for combining tactical innovation, leadership, professional rigor, and emotional intelligence in his coaching approach.

What type of project is Toni Cruz looking for?

He is looking for a project where he can build something meaningful, whether within an elite academy structure or a senior professional team.

What is tripleS?

tripleS football training concept logo representing smart sport solution and performance technology
The tripleS concept combines advanced technology, data, and coaching to enhance player development. It reflects a modern approach to training focused on measurable performance and innovation.

The tripleS Concept

Scan the game in the 4th Dimension

From the project of optimally train young talents and bring them to the best possible level, has tripleS developed an innovative football training concept based on the latest technological training possibilities. For the requirements of the modern football of tomorrow, the tripleS concept is to train young players with cognitive and technical skills at the highest level, as well as superior speed of action and 3D scanning, for the entire field.

Without maximum speed of action, you have no more chance in modern football! The tripleS Concept helps young players to improve their limits constantly test and expand

Based on “differential learning”, state-of-the-art training technologies are combined with analysis software. All senses are permanently challenged with new requirements. This is an indispensable part of a holistic talent training. All data collected by each training system is used via interfaces in the specially developed tripleS analyze software. From this obtained data, the tripleS software generates an objective, data-based picture of a player’s cognitive and technical abilities. The performance thus becomes measurable and visible. A German coaching team evaluates the results and develops, based on the current performance data, an individual training program for each player. Each player gets time, space, support and support to develop.

The biggest advantage: tripleS makes the abilities of a player objectively measurable and visible – and its potential!

In addition, the coaching team ensures that local coaches are in the tripleS Concept to be incorporated. The software is installed and monitored by specialists. If all components work without problems, the training operation under the guidance of tripleS be taken over by club coaches.

Injured players get back in shape faster!

In addition to individual training, another important function of the tripleS Concept in the rehabilitation of injured players. All training systems offer the option to ensure isolated rehabilitation training under almost real competition conditions. In this way, players can be integrated back into normal training and game operations (back to play) more quickly. This is also an important economic component. Two of the training systems can also be used for other sports (basketball, hockey, handball, football).

tripleS football training system combining technology, data analysis, and coaching for player development
The tripleS concept integrates advanced training technologies with data analysis to create objective player profiles. This approach enables personalised development and supports modern coaching methods.

The business opportunities

From a business perspective, two scalable business models can be presented:

  • exclusive use by any club!
  • “Squad Forge” – use by a club plus opening for external customers – book and pay (clubs, non-club players, scouting days, etc.).

More information and contact at www.triple-s.io

Our Exclusive Interview with tripleS


What is the new and innovative tripleS concept?

All training systems that tripleS Concept is using, are well known and have been working successfully for years. The tripleS Concept is a combination of the best training technologies, software, AI and trainer expertise. This innovative training approach is not yet to be found in the world of sports.


How does the tripleS training concept differ from traditional academic structures, especially in the field of cognitive development?

Working in the academies is an essential part of the training of young talents. tripleS offers the opportunity to challenge young players on a completely different level. The tripleS concept is a support in the work of young talent because it offers modern systems that address the natural play instinct of the players and the self-motivation. The level of training is set to a higher level.

The biggest demands on a player today and in the future are to make the right decisions for the optimal continuation of the game under time, space and opponent pressure. This is called speed of action.

The biggest demands on a player today and in the future are to make the right decisions for the optimal continuation of the game under time, space and opponent pressure.

The focus of the work with the tripleS concept is on the training of cognitive and technical skills. This means that work is being done on the recording and processing of game information for the optimal decision. The implementation then takes place via perfect individual, technical skills. The tripleS concept can do this perfectly.


How does your technology help academy trainers to realise performance results into team training on the field?

The tripleS coaching team not only supports the clubs in training, but also accompanies the players in a respectful interaction, so that everyone can call up and contribute their optimal performance. The successes are quickly visible. The implementation on the pitch depends on how stable the training effects are, but also on how the team coach succeeds in offering forms of play that challenge the players. The individual view of each player shows how the status or progress of his very personal development is.


Which clubs are currently working with the training systems used in the tripleS concept?

The centrepiece of the tripleS concept is currently available 6 times worldwide. FC Bayern is working very successful with this system for 5 years. Lech Poznan and Legia Warsaw also recognised some time ago how effective training with high-tech training systems can be.

The tripleS concept expands its portfolio by 3 further training systems and thus makes the training in accordance with the method of differential learning broader and more diverse.


What role does objectivity play in your system and how can it influence decision-making in scouting and recruiting?

The tripleS Performance Centre is equipped with high-speed cameras, sensors and scanners. Every training, all data and results are tracked digitally.

The tripleS software, in which all data flows together, generates an objective picture of a player’s cognitive and technical performance. These data place subjective impressions of trainers, scouts and management on an objective basis. They create maximum transparency for decisions.

The tripleS software, in which all data flows together, generates an objective picture of a player’s cognitive and technical performance.


How can associations and academies integrate the tripleS concept into their existing structures in a practical and efficient way?

The tripleS concept is a support and help for every club to offer young players a top education. The program can be easily integrated into the training schedule of the teams. A good organisation and coordination among the trainers makes this possible. Also the gaming character that is in the systems will additionally attract the players. It is intended that players want to go into the facility to improve.


How do you see the role of developing technology and data in football practice?

Data and analyses have reached the sport and especially football a long time ago. Training using high-tech has also been normal for several years now. The systems used by the tripleS concept are already known. tripleS has developed a training concept with a meaningful combination of high-tech training technologies, software and the implementation by a team of specialists.

This is unique at the moment! I am sure that it is not the question of whether training technologies will enter our daily training routine, but when this will happen….