Players from top youth academies line up at the FC Bayern Campus. A powerful reminder of the pressure and expectations young talents face on matchday.
The Role of the Ego
Why can’t they just play like they do in training? All week they look so talented, and then on matchday at the weekend, they look like a different player.
This is a very common situation (if not universal). And in one sense, it makes complete sense, it’s normal, it’s understandable: there’s more pressure on a matchday, it’s different, it means more, more people are watching, it’s the ‘real’ thing.
But how are these young players really responding to all that from a mental and physical perspective? How do we all respond to situations like this in life?
The Ego Mind
Believing what the ego mind is trying to tell us can really ‘mess us up!’
It could be said that the problems in the world are caused by this. People believing (and identifying with) unhelpful beliefs, that are based in fear.
We are all guilty of this at times. This is not a criticism or shaming exercise (that would be the ego mind trying to get involved again) this is just the way we’ve been trained…. from very young.
How often have we re-lived or even imagined arguments that weren’t happening. How much do we focus on ‘what ifs’, where the ‘what if’ is the worst-case (and often very unlikely) scenario? And when these unhelpful thoughts (based on unhelpful beliefs) grab our attention; how long do we stay there, continuing to think about them, when there is no possible solution, making us feel more stressed/anxious/angry etc?
The answer is probably: quite a lot, right? And the more the body feels stressed, the more likely we continue this habit of believing these self-centred and irrational thoughts.
How It Is Affecting Young Players Today
I have been having some ‘mind mastery’ calls with some academy players recently. These include the academies of Leicester City, Peterborough United, and Newcastle United. It seems that in the chaotic and unpredictable world of football that stress levels are turned up to boiling point……and so is the paying attention to unhelpful thinking……which is wrecking performance!
It will be happening at every academy in the country; I’m sure of it. I see it myself at grassroots level with the team that I coach for: LFE FC. The extreme focus on the score, the fear of making mistakes, the wish for it just to be simple and ‘go my way’……and all of this seems to be taken VERY personally. There seems to be an identification with the score. A belief that if we win there is such a relief in not being ‘not enough’ and if we lose, we will become our worst fear: being ‘not enough’.
Criticisms are taken very personally, like a personal attack of self. Self-worth seems to be wrapped up in football performance, which is taken so seriously. Am I going to start talking about not taking it seriously, that it’s not that important, that winning and football isn’t that important….no, I’m not. Whether I believe that or not is academic. But the fear of failure (as it generally does) leads to failure. The lessons of being scared to lose have been learned from others who were scared to lose, because they took it so personally…. the ego mind in action!
We hadn’t learned these lessons when we first started playing football. It didn’t mean that we didn’t want to win, but we weren’t so terrified to lose. We were in the moment, playing for the pure joy of it (which includes the competition). It’s still there sometimes. More likely at training, where the pressure is less. There’s less scrutiny, less attention (both real and imagined). But these days football is generally always supervised, there’s a still a certain level of adult-judgement present.
These days football is always supervised… there’s still a certain level of adult-judgement present.
And what about the world that our young people live in today. Everything is recorded, on-screen. There’s so much self-promotion; an image, of success, that shows to the world that: this person is worthy…. maybe compared to them (this isolated image of them) I am not. Does this promote consistent effort in subtle actions? The type of effort required during a 90-minute football match. Or does it lead to an intense, obsessed focus on achieving that perfect spectacular moment….to show the world that you are worthy?
Paying Attention to the Ego Mind Disallows Flow
It is very difficult for the self-obsessed ego mind (that tries to get all our attention) to be managed in such a world. The ego mind takes things personally, focuses more on the negative, searches for evidence of this, compares to perfectionism, seeks attention. When we pay attention to it (which most of us do most of the time) we are operating from a place of fear, we feel tense in our bodies. It is trying to protect us from being seen to be failing…. which leads to inaction, freezing, lack of focus, a disconnect from the flow of life.
This flow is what we have access to when we’re performing at a high level. When we feel free. When we want to work hard to do the things we love. The consistent disconnection from this does not allow for us to perform at our optimum level, especially when we really feel the pressure; like in a football match.
This flow is what we have access to when we’re performing at a high level. When we feel free.
The Solution
So, what is the solution? What am I teaching these young people during the calls I have with them? Just ignore your thoughts…. or better yet: just don’t think. Just relax. Focus on the now.
That is what they want to happen…at least at the start.
It’s not accessible to us to JUST do that. We’ve had a lifetime’s habit of believing thoughts, thinking that’s who we are, especially the negative and self-sabotaging ones.
To UNLEARN unhelpful habits, we must be able to see what’s going on. To observe the mind and the game it wants us to play. This requires pausing, sitting, doing nothing. The sort of things that feel very alien in the world we live today. When we do this, it is possible for us to see how we continue to get ‘hooked’ by unhelpful thoughts…. again, and again.
It is possible to notice the difference between a practical thought and an unhelpful, self-centred one. It becomes quite easy really. Anytime we feel triggered, take things personally, feel hateful…. that is self-centred mode…. the ego mind.
We start to see (and feel) how it can have less of a hold over us. And, how this doesn’t happen in the way that we thought it would.
Teaching from Embodied Practice
To teach this stuff requires consistent practice myself. To notice and feel when I experience the triggers, the mental wounds, the personal attacks (that aren’t real). They still ‘get me’. At times, quite consistently. This is my practice.
I’m very grateful for the wisdom and guidance of my teacher: Suryacitta.
There are many elements of society today that we may perceive as toxic, unhelpful, and unhealthy. But I am consistently pleasantly surprised (noticing my own expectations there) of how open and receptive these young inner-city kids are to these types of teachings.
For years I’ve been coaching technical skills, tactical knowledge (I’m still fascinated by this), but this type of teaching is not about the acquisition of new skills. It’s about coming back to our natural state. The state of being present. That allows us to display any skills that we’ve acquired. It also allows us to have more space for allowing mistakes, criticisms, and the many other things that are mostly out of our control on and off the pitch.
Some of the calls that I’ve been having with academy players recently have been part of a course that I adapted from Suryacitta’s teachings: Mind Mastery for Football.
But on the advice given from Simon Rogers (The Football Week), I have been discovering the great benefits of individual, bespoke calls with players who are having some issues both on and off the pitch. The type of universal issues mentioned earlier in this article. Meeting them where they’re at, listening to their version of what’s going on for them and trusting intuition to help guide them from that place.
The ego mind can be very destructive if it has too much power. It can’t be destroyed, but we can learn to manage it……we just need to pay more attention to what’s really going on.
Nick Harvey has led performance departments across England, India, and Vietnam. His career reflects a global approach to football development and coaching.
Nick Harvey is a highly accomplished Head of Physical Performance with more than twenty years of experience in elite football. He has worked with Southampton FC, Reading FC, England’s national youth teams from U19 to U21, and performance departments in India and Vietnam. Known for his ability to develop players and teams to reach their maximum potential, Harvey has worked with future stars including Gareth Bale, Theo Walcott and Phil Foden. Today, he most recently led the Physical Performance department at the PVF Academy in Vietnam, where his focus was on educating the next generation of coaches and preparing players for the demands of the modern game.
International Experience
In addition to his work in England, Harvey has gained valuable international experience in India and Vietnam. As Head of Sports Science at ATK in the Indian Super League, he collaborated with coaches including Teddy Sheringham and Robbie Keane. Since 2020, he has been leading the Physical Performance Department at the PVF Academy in Vietnam, a FIFA three-star academy. There he not only developed performance programmes for players but also mentored and educated the first generation of Vietnamese physical performance coaches.
There he not only developed performance programmes for players but also mentored and educated the first generation of Vietnamese physical performance coaches.
Coaching Philosophy
Harvey is recognised for his integrated approach that combines sports science with the tactical and technical demands of the modern game. His focus is on holistic player development, injury prevention and building mental resilience. With his clear, team-oriented leadership style and his ability to support both emerging talents and established professionals, he has established himself as a respected figure in the field of physical performance.
His focus is on holistic player development, injury prevention and building mental resilience.
Our Exclusive Interview with Nick Harvey
Who is Nick Harvey outside of football?
Outside of football, Harvey recently spent several months in Hoi An, Vietnam, with his two daughters. He enjoys travelling, with Indonesia and Japan among his favourite destinations, and keeps his passion for snowboarding alive with annual trips to the mountains. Golf is another hobby, while his connection to the game remains strong as he follows English football closely.
What challenges did you face working in Asia compared to England?
In Asia, the main challenge was adapting to extreme heat and humidity. Training loads had to be adjusted, and matches were sometimes played in forty-degree heat. Communication also required sharper non-verbal skills, and cultural perceptions about physical ability had to be overcome. By using data, Harvey was able to prove that Asian players could compete with their European counterparts.
What qualities do you look for when assessing young players?
Harvey looks for a mix of endurance, speed and the ability to repeat high-intensity actions while recovering quickly. Strength is essential to prevent injuries and ensure consistent performance. Just as important is mentality. He highlights players like Phil Foden and Bukayo Saka, who combined talent with a relentless drive to improve.
How has your approach to performance coaching evolved over the years?
Starting at Southampton in 2000, Harvey saw how fitness coaching relied heavily on trial and error. Over time, he developed an integrated approach, combining tactical and technical objectives with physical training. He values technology and data but insists that coaching fundamentals, clarity and teamwork remain the foundation.
What is your vision for the future?
With his family in Vietnam, Harvey aims to continue contributing to football in Asia. He sees opportunities to raise performance standards through his consultancy work. His long-term goal is to inspire sustainable growth and help players and coaches unlock their full potential in an increasingly global game.
The streets were filled with pickpocketing, theft, and the shadow of the mafia. People woke up every day facing new losses, new fears. Hope seemed to have vanished from this city.
And then, from Argentina, came a man who would change everything: Diego Armando Maradona.
And then, from Argentina, came a man who would change everything: Diego Armando Maradona.
Sealed With Love: An Unwritten Rule
Even within Naples’ underworld, there was a rule: “Whoever touches Maradona, burns.”
It was an unwritten law. The city had united to protect him. To love him was to love Naples. To harm him was to stab at the city’s very heart.
Maradona could leave his car unlocked on the streets. Nobody touched it. Everyone knew: he was untouchable.
1986: The Lesson
One day in 1986, Maradona’s car disappeared. For Naples, this was nothing unusual. But the next morning, something extraordinary happened.
Looking out his window, Maradona saw his car parked neatly in front of his home. It had been washed, the tank filled, with a note on the windshield:
“Forgive us, Diego, we didn’t know it was yours.”
In that moment, it was proven again: in Naples, anyone could lose something, but not Maradona.
“Forgive us, Diego, we didn’t know it was yours.”
A Mutual Love
But this love was not one-sided. Maradona responded on the field. He made Napoli champions. He brought trophies. He lifted the city’s spirit. The protection and adoration he received, he repaid with footballing magic.
This is why this story is not just about a footballer. It is about a mutual love: the people protect their player, the player gives his people glory.
The Black Ferrari’s Message
Symbols also defined Maradona’s story. One of the most famous was his black Ferrari Testarossa. At the time, Ferrari cars were almost exclusively red. Yet Napoli president Corrado Ferlaino secured Maradona’s wish, delivering him a rare black model.
That car became more than a machine. It was a statement: even the impossible can happen when a man unites with his people.
The Message of Untouchability
Maradona’s story in Naples teaches us:
Football is never just a game.
Football can be the hope of a city.
Football can unite people.
Football is the fruit of mutual love and sacrifice.
The lesson for young players is clear: true untouchability is born from love and commitment. What protected Maradona was not only his talent, but the bond he built with his people, and how he honored that bond with triumphs on the pitch.
Today, Maradona’s face still decorates Naples’ walls. Children play in the streets shouting his name. Because football is always more than football.
And Maradona’s story reminds us: if you love with your heart, and if you give everything in return, you become untouchable.
Footballers today are carving out space in the commercial world by building personal brands that carry value long after their boots are hung up. From stylised logos and fashion labels to commercial partnerships and digital ventures, players are thinking more like entrepreneurs than ever before.
In a crowded and highly scrutinised industry, developing a recognisable, consistent personal brand has become essential, not just for commercial deals, but for long-term relevance in sport, business, and culture.
Turning identity into a brand
For many players, the foundation of a personal brand begins with something simple: a nickname, a number, a distinctive playing style, or even their initials. Over time, this gets formalised into logos, trademarks, companies, and full-scale branding strategies.
Cristiano Ronaldo’s CR7 brand, built on his initials and shirt number, has become a standalone empire, encompassing fashion, footwear, fragrances, hotels, and even a private jet.
Cristiano Ronaldo was one of the first to turn this concept into a global business. The CR7 brand, built on his initials and shirt number, has become a standalone empire, encompassing fashion, footwear, fragrances, hotels, and health clubs as well as appearing on his own private jet. It is one of the most commercially successful athlete brands in the world.
Lionel Messi, though less overt in his marketing style, also has a registered personal logo used across branded merchandise and advertising. His symbol, a stylised “M”, appears on his Adidas boots and other licensed products tied to his image.
Neymar Jr. has developed a recognisable brand with the NJR logo, used across his collaborations with Puma and Red Bull. The branding is supported by a strong digital and social media presence, with Neymar actively positioning himself in gaming, fashion, and lifestyle spaces.
Mesut Özil’s M10 identity represents more than just a shirt number. It’s become the face of various business projects, from esports to charity work and fashion lines. Özil’s brand extends especially well into the Middle East and Turkish markets, where he maintains strong cultural connections.
Jesse Lingard capitalised on his own identity with JLINGZ, a brand that originated from his hand gesture celebration. He turned that into a streetwear label and YouTube presence, helping him stay relevant even during periods of lower on-pitch visibility.
Kylian Mbappé, still early in his career, has worked closely with Nike to create personalised boot designs and campaigns that reflect his roots in Bondy, France. His brand strategy is rooted in heritage and ambition, appealing to younger fans globally.
Memphis Depay has taken a different approach. Through his “Memphis” brand, he has combined music, fashion, and social storytelling. He has built a crossover presence as a rapper and creative, aligning his personal brand with artistic expression and independence.
Why player branding matters
Developing a personal brand is about owning your own narrative, maximising commercial leverage, and ensuring long-term relevance beyond football. In a market saturated with talent, players who build a clear, authentic brand give themselves a serious competitive edge, both on and off the pitch.
Here’s how a strong personal brand creates tangible value:
1. Greater control over image rights
When a player has already developed a recognisable identity, complete with logos, media presence, and commercial clarity, they’re in a stronger position to negotiate how their image is used. Instead of simply handing over broad rights to a club or sponsor, a player with a defined personal brand can license specific assets, limit usage terms, and protect the value of their likeness. This is especially important in negotiations involving shirt sales, digital avatars (like in EA FC), and branded content. Athletes like Ronaldo and Messi have entire legal teams built around protecting and commercialising their image rights globally.
2. Launching independent business ventures
A recognisable brand becomes the foundation for launching products, services, or media platforms. Players like Jesse Lingard (JLINGZ) and Marcus Rashford (via his publishing and social advocacy work) have used their personal brands to create businesses that function independently of their football careers. Whether it’s streetwear, digital content, fitness apps, or production companies, the personal brand acts as the engine that powers these ventures and builds customer trust.
3. Securing long-term brand partnerships
Brands are more willing to offer long-term ambassadorships to players who embody consistent values and messaging. A player who stands for more than just performance, whether that’s authenticity, style, community, or activism, is more likely to form meaningful relationships with commercial partners. These partnerships often go beyond one-off endorsements, evolving into multi-year campaigns, equity stakes, or collaborative product lines (like Paul Pogba’s Adidas capsule collections or Hector Bellerín’s sustainability-focused work with eco-brands).
4. Building a post-career platform
Football careers are short. A strong personal brand ensures that the spotlight doesn’t fade when the boots come off. Players who have positioned themselves clearly, with a voice, a style, and a following — are more likely to transition into media, entrepreneurship, philanthropy, coaching, or public speaking. Think of Gary Neville’s work in broadcasting and business, or Megan Rapinoe’s transition into advocacy and corporate boardrooms. Their personal brand provided a clear lane to move into after retirement.
5. Direct-to-fan engagement
With social media and content platforms, players no longer need to rely on intermediaries to reach audiences. A well-managed brand allows players to speak directly to their fans, through YouTube channels, podcast appearances, Instagram content, or newsletters. This not only builds loyalty and relevance, but also creates direct monetisation opportunities via sponsored content, product drops, or subscription models. Players like Theo Hernandez, Reece James, and Alphonso Davies have all invested in content production that supports their branding strategy.
6. Standing out in a crowded market
Every season brings hundreds of new professionals into the game. Brands aren’t just looking for talent, they’re looking for alignment. When evaluating potential partnerships, companies ask:
What does this player stand for?
Do they reflect the lifestyle or values of our target market?
Can they communicate effectively across digital platforms?
Will they add credibility or risk?
A well-defined personal brand answers those questions instantly. It helps brands cut through the noise and identify ambassadors who are trusted, influential, and strategically aligned.
A well-defined personal brand answers those questions instantly.
What makes a brand work?
The most effective personal brands in football are built on three core pillars:
Authenticity
The branding must reflect who the player truly is. Fans and consumers can quickly spot when something feels forced or disconnected from the athlete’s real personality or story.
Consistency
From visual design (logos, fonts, colours) to messaging and public appearances, successful player brands maintain a clear identity across platforms and campaigns.
Narrative
Every strong brand tells a story. Whether it’s Cristiano Ronaldo’s journey from Madeira to global icon, or Mbappé’s rise from Bondy to the World Cup, these stories create emotional connection and commercial power.
Final thought
In today’s game, talent on the pitch is only part of the equation. Off the pitch, players who invest in building a strong, consistent personal brand are securing long-term influence, income, and cultural relevance.
As the next generation of players comes through, we’re likely to see more logos, more business ventures, and more athletes behaving like CEOs. Footballers aren’t just chasing goals — they’re building brands that can last a lifetime.
Footballers aren’t just chasing goals — they’re building brands that can last a lifetime.
The Red Bull Arena in Leipzig stands as a symbol of modern multi-club ownership, where financial investment and global branding merge to shape football’s new era.
This article is the third part of the series “Private Equity in Football: A Game-Changer or a Risky Bet?”, exploring how private equity is reshaping the football landscape, injecting capital and redefining club ownership with both transformative potential and significant risk. In Part 1 of this series, we explored how the financial instability and post-pandemic football opened the door for new types of owners in the football industry. In Part 2, we studied how these funds view clubs as assets within a broader investment portfolio, the logic behind multi-club ownership, and what this means for governance, performance, and long-term sustainability. In the third part, we showed the process of buying football clubs. Now, this article aims to evaluate whether multi-club ownership (MCO) models generate sustainable financial benefits or pose long-term risks for football clubs and stakeholders.
When private equity firms acquire a football club, they don’t just buy a team, they invest in an asset they expect to transform, optimize, and eventually exit at a profit. But is this logic compatible with the unique financial reality of the game? The answer depends on how success is defined, in financial metrics or footballing terms.
When private equity firms acquire a football club, they don’t just buy a team, they invest in an asset they expect to transform, optimize, and eventually exit at a profit.
Investment Tactics : From Restructuring to Optimization
Private equity actors typically bring a playbook designed for corporate turnarounds. In football, that often translates into:
Debt Restructuring: Many takeovers involve absorbing or reorganizing club debt. This can ease short-term financial pressure, but in some cases, new debt is used to finance the acquisition itself (LBO-style), increasing future risk.
Example: Burnley FC was acquired by ALK Capital in December 2020 for approximately £170 million, via a leveraged deal that transferred about £60–65 million of debt onto the club itself, secured against its own assets. Following relegation in May 2022, the club’s turnover collapsed from £123.4 million to £64.9 million, a drop of nearly 50%, largely due to a halving of broadcast revenue (£110 million → £47.8 million). This sudden downturn exposed the fragility of the LBO structure, forcing reliance on parachute and solidarity payments, and highlighted how relegation can swiftly unravel leveraged financial models.
Cost Control & Efficiency : PE-owned clubs often implement stricter salary caps, leaner management structures, and centralized decision-making to reduce costs.
Example: Toulouse FC, under RedBird Capital, drastically reduced its wage bill and staff size while focusing on young, undervalued talent, a strategy that led to promotion to Ligue 1 and a Coupe de France victory in 2023.
Infrastructure Investment : Stadium renovations, new training facilities, and digital platforms are seen not just as expenses, but as long-term value drivers.
Example: AC Milan and Inter, now owned by U.S. investment firms RedBird and Oaktree respectively, have deemed a full renovation of the Giuseppe Meazza stadium, commonly known as San Siro, financially unviable. Instead, both clubs are in discussions to jointly purchase the historic 1926-built venue and its surrounding area from the Milan municipality, as part of a €1.2 billion redevelopment plan that includes a broader real estate project. This new venue is coming with projections estimating a potential hundred of million boost in clubs valuation over the coming years.
Smarter Recruitment: Data-driven scouting and player trading become a priority. Recruitment is increasingly seen as a financial lever, not just a sporting need.
Example: Under Gérard Lopez, and with financial backing initially tied to Elliott Management, Lille OSC built a transfer model based on acquiring undervalued talent and selling for profit. The club sold Nicolas Pépé to Arsenal in 2019 for €80 million (a record fee for an African player) after signing him for just €10 million. In 2020, Lille also negotiated Victor Osimhen’s transfer to Napoli for around €70 million.
These strategies aim to create a more “investable” club that grows revenues while stabilizing costs. However, behind the spreadsheets lie softer, less tangible metrics that are often ignored.
Return Expectations: Value Creation vs. Sporting Vision
Private equity doesn’t typically aim for break-even; it targets multiples. A club acquired at €100 million may be expected to sell for €500 million within five to seven years. This return logic drives most key decisions:
Commercial Expansion: Boosting revenues through global partnerships, merchandising, digital content, and expanding into emerging markets.
Example: CVC Capital Partners injected €2.1 billion into LaLiga’s media rights in exchange for an 8.2% stake in a new 50-year commercial entity. The goal is to help clubs modernize and capitalize on global digital consumption.
Asset Appreciation: Especially in multi-club models, players are developed and sold across affiliated teams to maximize returns on talent.
Example: RedBull’s network, including Leipzig and Salzburg, allows talent development and movement across markets.
Exit Strategy Planning: From day one, most PE firms work toward a defined exit, via resale, IPO, or integration into a larger sports conglomerate.
Example: Elliott Management’s short-term stewardship of Milan is illustrative; they restructured the club in 2018 and sold it four years later to RedBird for €1.2 billion, doubling their initial valuation.
Yet, while these tactics often deliver financial upside, they can clash with the timelines and unpredictability of sporting success. Building an academy, creating a culture, or sustaining fan engagement doesn’t fit neatly into a five-year ROI model.
Building an academy, creating a culture, or sustaining fan engagement doesn’t fit neatly into a five-year ROI model.
Risk Factors: Financial Gain vs. Football Culture
The financial impact of private equity ownership is not uniformly positive. Several key risks have emerged across multiple clubs:
Short-termism: The pressure to meet return targets may result in prioritizing quick wins, such as player flipping or budget cuts, over long-term sporting coherence.
Example: Standard Liège, under 777 Partners, saw several managerial changes in two seasons, with unstable performances and growing fan frustration. In May 2024, a Belgian court authorized the seizure of all assets of 777 Partners in Belgium, including Standard Liège’s club accounts, its stadium company, and shares, following a legal claim by former owner Bruno Venanzi and the stadium shareholders over unpaid payments
Over-Leverage: Clubs burdened with acquisition-related debt may face existential risk if results falter.
Example: Burnley FC’s leveraged buyout is a textbook example of vulnerability; failure to achieve promotion could have severely impacted solvency.
Governance Disruption: PE often brings rapid changes at board level, and centralized control can disempower local management.
Example: Hertha Berlin, another 777 club, underwent multiple leadership changes between 2021 and 2023, contributing to relegation and internal instability.
Profit Over Passion: Fan discontent grows when clubs are reduced to financial assets. Branding decisions, ticket pricing, or sponsorship deals made without local consultation often provoke backlash.
Example: Everton supporters protested vehemently in 2023 against 777’s proposed takeover, citing the firm’s opaque finances and track record across other clubs.
Loss of Intangible Value: Clubs are not just businesses, they are vessels of memory, identity, and regional pride. This emotional value is often invisible in PE-led strategies.
Example: As seen with Vasco da Gama or Genoa, supporters have pushed back against ownership changes that altered the club’s visual identity, community engagement, or fan traditions.
Conclusion
Financial improvements are often presented through clean balance sheets and improved EBITDA margins. But not all gains are structural. Some clubs show “growth” through asset sales or short-term cuts rather than sustainable revenue expansion. But these numbers often reflect artificial boosts: player sales, cost cuts, or one-off capital injections.
Moreover, few private equity owners consider soft metrics such as trust, cultural connection, or the social value of football clubs. These intangibles may not appear in annual reports, but their erosion is deeply felt by supporters. These costs are harder to quantify but arguably more damaging in the long run.
Private equity can bring much-needed financial expertise and modernization to football, but when financial engineering overtakes sporting values, clubs risk becoming hollow corporate shells. The real challenge lies not in whether these strategies work, but in who ultimately benefits ; Will it be the fans, the legacy, and the sporting project, or simply the balance sheets of shareholders?
But while financial restructuring and commercial growth are essential pillars of a club’s transformation, they ultimately mean little without results on the pitch. In the next article, we explore whether private equity’s strategic playbook can truly deliver sporting success, or whether the game remains stubbornly resistant to financial control.
Samsunspor’s “Purple Jersey” carries the powerful message “#KadınaŞiddeteHayır” (“Say No to Violence Against Women”), turning a football kit into a global statement for equality and awareness.
From Turkey’s Black Sea to a Global Cause
In late 2022, an unlikely champion in the fight against gender-based violence emerged from the Turkish football world. Samsunspor, a storied club founded in 1965 in the Black Sea city of Samsun, launched a bold initiative on November 25, 2022, the International Day for the Elimination of Violence Against Women. On that day, the club unveiled a special “Mor Forma” (Purple Jersey) campaign aimed at raising awareness about violence against women, a pressing issue in Türkiye and around the globe.
The choice of purple was no coincidence: it’s the color symbolizing the struggle against domestic violence and femicide, a painful crisis that has grown in urgency. In Türkiye, reported incidents of violence against women jumped from roughly 165,000 in 2019 to over 255,000 in 2021, and over 40 percent of Turkish women have faced abuse in their lifetime. Such staggering statistics underscored the need for action. Samsunspor’s response was to use what it knows best: football as a platform for change. By stepping onto the pitch in purple, the club effectively declared that the shout of “No to violence against women” would now echo from the stadium stands, not just remain behind closed doors.
“The shout of ‘No to violence against women’ would now echo from the stadium stands, not just remain behind closed doors.”
A Jersey Worn as a Message
Samsunspor’s purple kit is far more than an alternate jersey; it’s a wearable statement. Emblazoned across the shirt is the phrase “Kadına Şiddete Hayır” (“Say No to Violence Against Women”) boldly printed in 15 different languages. This global mosaic of languages, from Turkish to English and beyond, drives home the universality of the message: violence against women is not just a Turkish issue but a worldwide scourge that must end.
The jerseys were introduced with the tagline “Dünyanın En Ağır Forması,” or “The Heaviest Jersey in the World,” signifying the heavy responsibility society bears in combating this violence. Samsunspor’s players didn’t wear these kits for just a one-off occasion; they incorporated the purple jersey into their 2022/23 season, ensuring the message was seen by fans in stadiums across the country all year long. With the image of Mustafa Kemal Atatürk already proudly featured on the club’s crest, the new purple strip blended tradition with advocacy, reinforcing the idea that honoring heritage also means upholding equality and justice.
Turning Passion into Impact
What began as a symbolic gesture on the field quickly evolved into tangible impact off the field. The Purple Jersey campaign captured public imagination, spurring fans and supporters to take part. Ten thousand limited-edition jerseys were sold, raising approximately 2.4 million Turkish Lira in revenue. True to the club’s promise, 10 percent of that income was pledged to organizations supporting women affected by violence.
“Mor Forma is one of the projects our club is most proud of, and one of the first examples in sports drawing attention to violence against women,” noted Zeycan Rochelle Yıldırım, who spearheads the campaign.
The campaign’s reach didn’t stop at merchandise sales. Social media and digital engagement around the cause skyrocketed, extending the conversation to a global audience. Samsunspor’s cause-driven content helped make it the second-ranked club in Europe for social media engagement in 2023. The club’s online posts related to the Purple Jersey saw tremendous interaction, with an average of about 1.17 million views per day and story posts receiving an astounding 97.8 percent engagement rate. These figures reflect a community rallied around a cause, fans engaging with the club’s message in ways that traditional match results alone could never achieve.
Beyond Awareness: Concrete Actions on the Ground
What truly sets Samsunspor’s Purple Jersey campaign apart is how it moved from awareness to action. The club and its partners translated the campaign’s momentum into a series of real-world initiatives to support women. Under the guidance of the Garip & Zeycan Yıldırım Foundation (GZYV), the family foundation behind the club’s owners, several concrete steps were taken: women in high-risk situations were offered free self-defense classes, partnerships were formed to fund organizations like the Mor Salkım Women’s Solidarity Association and UNFPA, full-time psychologists were hired for women’s shelters and support centers, and aid was delivered to women in earthquake-affected regions of Türkiye.
These initiatives meant that the campaign did not end when the final whistle blew or when the jerseys sold out; instead, it continued in community centers, gyms, and even disaster zones, wherever help was needed. “We wanted to do more for women beyond just our club’s statements,” explains Zeycan Rochelle Yıldırım. “With inspiration from the Purple Jersey, we added gender equality to our foundation’s core mission.”
“We wanted to do more for women beyond just our club’s statements.” — Zeycan Rochelle Yıldırım
Those funds and programs have provided survivors and at-risk women with life-changing support, from learning how to defend themselves to receiving psychological care and gaining skills for financial independence. Studies show that major football events can trigger spikes in domestic violence, with incidents rising by 26 percent when national teams play and up to 38 percent if the team loses. Samsunspor tackled this link head-on, turning a traditionally male-dominated sport into a vehicle to champion women’s rights.
Leadership Driving Change
At the heart of the Purple Jersey campaign is Zeycan Rochelle Yıldırım, whose vision and leadership have been instrumental in its success. She brought a fresh perspective to Samsunspor’s strategy by leveraging the club’s influence for social good.
Under her direction, the foundation not only contributed financially but also expanded its mission to focus on gender equality, a relatively new area for football-affiliated charities in Türkiye. Yıldırım has spoken passionately about the belief that “we must share the responsibility everywhere, in every language, to end violence against women.” This ethos of shared responsibility fueled efforts to promote the campaign internationally. From coordinating with global organizations to engaging Turkish diaspora communities, she helped Samsunspor’s message resonate far beyond its fan base.
Blending Heritage with a Progressive Vision
Samsunspor’s Purple Jersey campaign is a natural extension of the club’s evolution in recent years, as it marries a proud Turkish heritage with modern sports marketing savvy. Founded in 1965, Samsunspor enjoyed domestic success in the 1980s and 1990s, becoming a source of pride for its city. After businessman Robert Yüksel Yıldırım took over the club in 2019, making it one of Türkiye’s few privately owned teams, Samsunspor rocketed up the divisions, re-establishing itself among the country’s top contenders.
This resurgence on the pitch has gone hand in hand with a transformation off it. Samsunspor embraced corporatization and prioritized social responsibility as a core value. The result is a club culture that feels both deeply Turkish in identity and global in outlook. The influence of international sports business strategies is evident, from branding and fan engagement to community outreach that mirrors the “sport for good” ethos seen in leading clubs abroad. Samsunspor’s commitment to causes like the Purple Jersey campaign illustrates this blend.
A Pioneer in Türkiye, Inspiring Beyond
The Purple Jersey initiative stands as a pioneering first in Türkiye. Never before has a Turkish club so fully integrated a social cause into its brand and operations. Samsunspor’s bold move has started to shift perceptions of what a football club can represent. The campaign’s success is measured not only in revenue or jerseys sold, but in the conversations sparked and the lives touched.
It has shown that a club outside the traditional Istanbul powerhouses can lead the way in innovation, both competitively and morally. For international readers unfamiliar with Samsunspor, this campaign is an introduction to a club that honors its Turkish roots while confidently breaking new ground. By saying “no to violence against women” and backing it up with concrete support, Samsunspor has set a new benchmark. It invites other clubs, in Turkey and beyond, to imagine how the love of the game can be harnessed for the greater good.
As the campaign enters its fourth year, one thing is clear: Samsunspor has proven that football can be a powerful force for positive change. When a club and its community unite for a cause, the weight of even the world’s heaviest jersey can be lightened, carried together by thousands in solidarity, hope, and the shared belief that violence against women has no place in our stadiums, our homes, or our world.
Mônica Esperidião, ESG and Impact Partnerships Manager at World Football Summit, continues to shape the future of women’s football through leadership, inclusion, and purpose-driven impact.
In 2014, when Telefónica Vivo became the first sponsor to activate support for the Brazilian Women’s National Team, Mônica Esperidião played a central role in making it happen. Ten years later, she continues to shape the future of women’s football on a global stage as part of the World Football Summit.
Mônica Esperidião Hasenclever is an expert in sports management and marketing, currently serving as ESG and Impact Partnerships Manager at World Football Summit (WFS). She leads initiatives such as the Female Leaders Program, The Most Inclusive Match, and high impact collaborations with federations, leagues, clubs, and global brands.
Before joining WFS, she spent more than eight years at Telefónica Vivo, where she managed sponsorships for the Brazilian men’s and women’s national teams. She played a key role during the 2010 and 2014 FIFA World Cups and successfully led the renewal of the Brazilian national team’s sponsorship after the 7:1 defeat, proving the long term value of well activated partnerships. Since moving to Spain in 2016, she has pursued a purpose driven vision: positioning women’s football as a high value product and advancing gender equality in sport.
Alongside her work at WFS, Mônica is Co Founder of WES and a mentor at the LWF and SIGA programs, helping to inspire and empower the next generation of leaders in sport.
Football can only reach its full potential if it is sustainable, inclusive, and equitable — values that guide every initiative led by Mônica Esperidião.
Our exclusive interview with Mônica Esperidião
Mônica, you lead ESG and Impact Partnerships at WFS. How do sustainability, inclusion, and gender equality shape the way football is presented at the World Football Summit Madrid?
At WFS, we believe that football can only reach its full potential if it is sustainable, inclusive, and equitable. These values are not side conversations, they are at the core of how we design and deliver our events.
From the selection of speakers to the initiatives we promote, we ensure that sustainability, gender equality, and social impact are fully integrated into the football narrative. We do this by partnering with clubs, leagues, federations, institutions, NGOs, and companies that share our mission to inspire the industry to think differently and act responsibly.
The Female Leaders Program and initiatives such as The Most Inclusive Match are milestones at WFS. What is the story behind these projects, and what impact have they had so far?
I clearly remember when WFS cofounders Marian and Jan were surprised by my request to attend the 2018 event simply to interview women. They supported the idea and accredited me as press, and for three years I came to the summit to give visibility to women working in football.
When I officially joined WFS in 2022, those experiences evolved into structured initiatives that today form the Female Leaders Program, which includes:
Special discounted tickets for women at all WFS events
A minimum target of 30 percent female speakers
The Female Leaders Gathering, now one of the most anticipated moments at WFS
The La Menina WFS Tour, designed to highlight local female leaders and promote sport among children
A scholarship program with universities to help more women pursue careers in the sports industry
Another project that means a lot to me is The Most Inclusive Match. Our partner, José Soares from Integrated Dreams, opened our eyes to the importance of accessibility and inclusion for people with disabilities. In 2023, we organized a record breaking event with the largest number of fans with disabilities attending an official LaLiga match.
Since then, we have completed three editions:
Betis vs Real Valladolid 2023
Atlético de Madrid vs Lille 2024
Real Sociedad vs Rayo Vallecano 2025
We are now preparing the first international edition, which will be announced at WFS Madrid.
“The Most Inclusive Match” shows that football’s true power lies in opening its doors to everyone, regardless of ability.
You bring over 15 years of experience in sponsorships and sports marketing, including two FIFA World Cups. How does this background help you develop partnerships and initiatives at WFS today?
My background in sponsorships, including two FIFA World Cups, two Olympic Games, and multiple professional leagues, taught me how to connect brands, athletes, and fans on a global scale while achieving business results.
At WFS, I apply these insights to build partnerships that go far beyond visibility. The goal is to create purpose driven collaborations that combine commercial value with social impact and legacy. For me, the most successful partnerships are those that drive measurable outcomes for both the business and the community it serves.
Having worked across multiple sports from football to basketball, what insights do you apply to strengthen WFS as a truly global platform?
Each sport has its own ecosystem, culture, and level of professionalization, and every sponsorship requires a different approach. Depending on the project, I had to adapt my leadership style to the maturity of that sport’s management, its financial resources, and the way its fan base engages with it.
That experience taught me flexibility to analyze, listen, and shape strategies that suit each environment. Bringing this cross sport mindset to WFS allows us to position our events not just as football conferences but as platforms for the entire sports industry. Collaboration is always the common thread, it drives innovation, growth, and impact.
You relocated from Brazil to Spain. How do these two very different football cultures influence your perspective on women’s football and the positioning of WFS as a leader in this space?
Brazil taught me the passion and emotion of football, while Spain and Europe gave me structure, strategy, and perspective. These two worlds shaped how I see women’s football, not only as a game but as an ecosystem that needs solid foundations to grow.
Both countries share a similar history of prohibition for women, which created a structural gap but also an incredible opportunity. Today, we see more brands attending WFS to share their women’s football success stories, more companies presenting their expertise, and more professionals using the women’s game as a model of innovation.
The evolution has been extraordinary. Back in 2017, during the first Women’s Football Summit, we did not generate any revenue. Today, we have transformed it into a full week of activities that engage the entire city and attract global attention.
The World Football Summit in Madrid is around the corner. What can participants expect, and which themes or sessions are you most excited about?
At this year’s WFS Madrid, sustainability and equality will once again take center stage. Highlights include:
The 11th Female Leaders Gathering, with a joint campaign alongside Liga F and the Fundación Tximist by Aintzane Encinas, plus scholarships for three women pursuing Master’s degrees at the Johan Cruyff Institute
An exhibition on women’s football by photographer Madeleine Penfold
Volunteers with disabilities working at the event, creating real job opportunities
The announcement of the 4th edition of The Most Inclusive Match
ColorADD coded credentials to make navigation easier for attendees with color blindness
Sustainable water initiatives, with proceeds used to build clean water wells in underserved communities
WFS Awards trophies made entirely from recycled plastic
Looking ahead, what is your long term vision for WFS and for your own role in shaping the future of women’s football worldwide?
My long term vision for WFS is to consolidate it as the global meeting point where the football industry not only drives business but also creates solutions to its social challenges.
Regarding women’s football, my mission is to continue contributing to unlocking its full potential, strengthening its sustainability, growth, and identity, while ensuring that it remains a space where equality and opportunity are the norm, not the exception.
O futebol feminino está vivenciando uma transformação sem precedentes, evoluindo de um esporte marginalizado para um negócio que caminha a passos largos para a casa dos bilhões de dólares. As receitas globais da modalidade devem crescer de 740 milhões de dólares em 2024 para 820 milhões de dólares em 2025, representando 35% das receitas totais dos esportes de elite femininos, que devem atingir pelo menos 2,35 bilhões de dólares em 2025. Esta análise examina como o futebol feminino se transformou da “irmã mais nova” do futebol masculino em um segmento de negócio independente e com alto potencial de lucratividade.
O Ponto de Virada: Números Impressionantes
A revolução do futebol feminino pode ser medida em dados concretos que refletem uma mudança fundamental na percepção e na valorização do esporte. É possível observar o crescimento exponencial de receita quando as 15 principais equipes femininas registraram um crescimento de 35% na receita na temporada 2023/24, ultrapassando a marca de € 100 milhões pela primeira vez. O Arsenal Women registrou um crescimento de 138% ano a ano , enquanto o Barcelona Femení viu um crescimento de 74%, atingindo 13,4 milhões de euros em 2022-23. A liga inglesa (WSL) já possui acordos de transmissão com valores anuais de 8,7 milhões de euros, que aumentarão para 15,2 milhões de euros a partir de 2025/26. A final da Copa do Mundo Feminina de 2023 (Espanha vs. Inglaterra) teve mais de 12 milhões de espectadores na BBC, superando a final masculina de Wimbledon. Além disso, um estudo de 2024 classificou o futebol feminino como o quinto esporte com maior público presencial no Reino Unido.
“A final da Copa do Mundo Feminina de 2023 (Espanha vs. Inglaterra) teve mais de 12 milhões de espectadores na BBC, superando a final masculina de Wimbledon.”
O Caso do OL Lyon: Lições de Transformação
O fascinante estudo de caso da transformação do OL Lyon em Olympique Lyonnais revela as complexidades de reposicionar uma marca histórica no mercado moderno do futebol feminino. A entrada de Michelle Kang como investidora em 2023 marcou um ponto de virada, trazendo a visão de transformar o clube de “irmã mais nova” em uma referência independente. A mudança de identidade visual e nome para “Olympique Lyonnais” foi uma declaração de independência comercial.
A estratégia enfrentou resistência inicial dos fãs tradicionais, mas ganhou apoio de jogadoras internacionais e novos públicos. O caso do Lyon revela aspectos cruciais do modelo de negócio, como a mudança do centro de treinamento, que possui capacidade para 1.500 pessoas, para o estádio principal, com aproximadamente 60.000 de capacidade, representando um investimento estratégico na experiência do fã, bem como preços acessíveis de ingressos entre 5 e 30 euros. Assim, enquanto o clube mantém a acessibilidade, educa o mercado sobre o valor do produto, superando a antiga cultura de convites.
“A transformação do OL Lyon mostra como o futebol feminino está deixando de ser um projeto simbólico para se tornar um negócio com identidade própria e sustentável.”
A Nova Economia do Futebol Feminino
A análise da Deloitte mostra que as receitas comerciais representaram 55% do total em 2024, seguidas pela transmissão (27%) e pelo dia do jogo (18%). Isso revela a importância crescente de parcerias e patrocínios específicos para a modalidade.
A tendência de “unbundling”, uma separação dos acordos comerciais femininos dos masculinos, está criando oportunidades de investimento mais direcionadas. Apenas sete dos principais clubes europeus negociam o patrocínio da camisa do time feminino separadamente, mas 38% de todos os clubes femininos profissionais já têm um patrocinador principal exclusivo.
O sucesso dessa abordagem é visível em casos como o da estrela americana Alex Morgan, que em 2022 ganhou 6,3 milhões de dólares em contratos comerciais, em contraste com seu salário de 800 mil dólares como jogadora.
O Mercado Brasileiro: Uma Oportunidade Estratégica para 2027
A realização da Copa do Mundo Feminina da FIFA de 2027 no Brasil é uma oportunidade única para destravar um dos maiores mercados emergentes do mundo. As lições aprendidas na Europa são diretamente aplicáveis ao cenário brasileiro:
Potencial de Mercado e a Lei da SAF: O Brasil tem uma imensa tradição no futebol (representando 0,72% do PIB nacional) e um novo arcabouço regulatório com a Lei da SAF, que cria um ambiente de segurança jurídica para investidores. Isso posiciona o país para atrair capital global dedicado ao esporte, semelhante aos investimentos de grupos como o Mercury 13 na Europa.
Aplicando o Modelo Europeu: Os clubes brasileiros podem usar o “unbundling” para criar propostas de valor específicas para suas equipes femininas, atraindo patrocinadores que buscam se associar aos valores de progresso e diversidade do esporte. O caso do OL Lyon serve de manual — a criação de uma identidade de marca forte e independente pode atrair novos públicos e parceiros que talvez não se conectem com a marca tradicional do futebol masculino.
Desafios e Oportunidades
Apesar do crescimento, a sustentabilidade financeira continua sendo um desafio fundamental. O caso do Lyon, que registrou prejuízo mesmo com recorde de 38.000 torcedores, destaca que a indústria está em uma fase de alto investimento que precede a lucratividade. Isso reforça a necessidade de investidores comprometidos e modelos de negócio inovadores.
O engajamento de jovens atletas também é crucial. Manter as meninas no esporte durante a adolescência (entre 12 e 14 anos) é um momento decisivo para o futuro da modalidade.
Conclusão: A Virada de Jogo
O futebol feminino não está apenas crescendo, está se reinventando como um negócio independente e próspero. A modalidade provou que pode gerar valor comercial significativo quando tratada como um produto premium. Clubes como o OL Lyon, com sua ousada estratégia de rebranding, e investidores como Michelle Kang, estão escrevendo o manual de como monetizar e profissionalizar o futebol feminino.
Para investidores, marcas e gestores no Brasil, a Copa do Mundo de 2027 representa um momento de oportunidade única. O futebol feminino oferece algo cada vez mais raro no mercado esportivo saturado: a chance de ser pioneiro. A questão não é mais se investir no futebol feminino, mas como e quando fazer esse movimento estratégico. O futuro bilionário do futebol feminino já chegou.
Łukasz Fabiański, Wojciech Szczęsny and Jarosław Tkocz with the Polish National Team.
Poland’s Goalkeeping Architect
Jarosław Tkocz, born 25th of February 1973, is a UEFA A license Goalkeeping Coach, whose name is synonymous with Polish goalkeeping excellence. From being named Ekstraklasa’s Goalkeeper of the year 2003 to his role as Goalkeeping Coach for Poland’s national team (2013–2018) and top-flight Polish clubs, Tkocz has shaped elite goalkeepers and contributed to historic achievements.
Poland National Team
Tkocz’s time with the Polish national team was a defining chapter in his career. With limited on-field training, he relied on video analysis, tactical briefings, and club-based routines, while emphasizing mental preparation and team cohesion.
“Working with the national team brings a different pressure compared to club football… On-field sessions focused on implementing these strategies.”
During this period, Poland reached 5th in the FIFA World Ranking in 2017, qualified for Euro 2016, and competed at the 2018 World Cup.
Working with goalkeepers like Boruc, Szczęsny, Fabiański, and Skorupski, Tkocz tailored his methods to each player, fostering trust and professionalism. With limited time for direct training, Tkocz adapted to club-based routines while emphasizing mental preparation and team cohesion. Among his proudest moments were Euro 2016 qualification and the 2018 World Cup.
Jarosław Tkocz leading a pre-match warm-up session with Poland’s goalkeepers during international duty.
“The moment of greatest pride was qualifying for the European Championship in France 2016… people in roadside cafes and restaurants would stand up and applaud as we drove by in the bus with ‘Poland’ written on it.”
From Player to Coach
Tkocz’s journey to becoming a top coach was forged in the Polish Ekstraklasa and the Russian Premier League, where he carved out a reputation as a reliable goalkeeper. In 2003, he was recognized as the Best Goalkeeper in the Polish top division, a reward for his consistency and determination.
“In my case, it was determination, perseverance, and the fantastic team… I was determined to repay the trust of my coaches and give my all on the pitch.”
His playing career ended prematurely due to injuries, but coaching had always been on the horizon.
“Even when I was an active player, I took notes, analyzed training sessions, and thought about how to improve myself.”
Throughout his career, Tkocz credits the guidance and example of influential coaches for shaping both his playing and coaching philosophy. He reflects on how these experiences fueled his development:
“Those who gave me opportunities helped build my confidence, while those who didn’t believe in me only fueled my determination to prove them wrong.”
Among the key figures in his coaching journey are Adam Nawałka, the former Poland national team manager, and Marco Savorani, Italy’s national team goalkeeper coach.
Jarosław Tkocz coaching during Polish national team camp.
Mentorship and Success at Club Level
Tkocz has consistently translated his philosophy into tangible results at the club level, combining technical expertise with individualized mentorship. At Raków Częstochowa (1st tier Poland), he played a pivotal role in shaping Vladan Kovacevic into one of Poland’s top goalkeepers.
“Vladan joined us with several deficiencies, but he was extremely receptive and determined. I’m thrilled that he trusted me and the club’s staff.”
Under his guidance, Kovacevic not only won the Best Goalkeeper Award 2022 but also contributed to Raków’s Polish Cup and Super Cup victories and a second-place finish in the league. Tkocz emphasizes that goalkeeper development cannot be separated from team dynamics:
“The team as a whole had a strong hunger for success, which ultimately translated into our results. Our head coach, Marek Papszun, skillfully capitalized on these circumstances and led the team to achieve success.”
Developing Polish Goalkeepers
Tkocz has long been an advocate for structured, individualized goalkeeper development. His own experience in the Polish system shaped this philosophy.
“Polish youth excel in athleticism and gymnastics… Early specialization, working with dedicated goalkeeper coaches develops technical skills and mental resilience.”
“My passion is developing goalkeepers and elevating them to the next level as quickly as possible.”
Club Experience Meets International Insight
Tkocz’s exposure to clubs across Europe enriched his approach. Collaborations with Juventus, Roma, Empoli, Fiorentina, Swansea, Bournemouth, and Bayer Leverkusen allowed him to observe best practices and integrate them into his coaching.
“My experiences in Italy significantly shaped my philosophy… one key takeaway was the use of guiding principles to enable goalkeepers to anticipate and react to specific game situations.”
He emphasizes that a goalkeeper’s development extends beyond technique. Mental preparation, confidence, and tactical understanding are equally critical.
“A goalkeeper’s mental state is crucial. We focus on building confidence during every training session, as well as after them.”
Head Coach, Adam Nawałka and Jarosław Tkocz coaching at the 2018 World Cup.
A Lasting Influence
From Ekstraklasa recognition to international tournaments, Tkocz has lived every side of the goalkeeper’s journey. His philosophy remains consistent: technical precision, tactical awareness, and above all, mental resilience.
“My passion is developing goalkeepers and elevating them to the next level as quickly as possible. Currently, I’m open to new challenges and projects.”
As Poland continues to produce world-class goalkeepers, Tkocz’s influence is clear — a mentor whose work has strengthened Poland’s proud goalkeeping tradition and inspired its future stars.
Our Exclusive Interview with Jarosław Tkocz
After your playing career in the top flight in Poland and Russia, what motivated you to transition into goalkeeping coaching?
Injuries forced me to end my professional playing career at the age of 33. I have always known that coaching is my calling and a way of life. Even when I was an active player, I took notes, analyzed training sessions, and thought about how to improve myself.
You’ve coached in Poland, Russia, Saudi Arabia, and on the international stage. How has your goalkeeping philosophy evolved through these diverse experiences?
Working with the Polish national team gave me the opportunity to visit various clubs where Polish goalkeepers were playing. Observing the work of coaches in these clubs significantly developed my coaching philosophy. I’ve had the chance to collaborate with clubs like Roma, Juventus, Empoli, Fiorentina, Spal, Bologna, Swansea, Bournemouth, and Bayer Leverkusen, among others. My goalkeeping philosophy has evolved considerably after working with the Polish national team, where I was able to implement my ideas in clubs later on. In a club environment where work is systematic and planned, we have a significant impact on the development of our goalkeepers. My experience and consistent work have allowed me to develop a large number of goalkeepers in a short period of time.
You are a coach who is constantly learning from different systems. What did you learn from your past club exchanges with teams in Italy (Juventus) and the UK (Swansea)?
My experiences in Italy significantly shaped my coaching philosophy, particularly in regards to goalkeeper development. I was impressed by the emphasis on work ethic, physical conditioning, defensive organization, and the synergy between goalkeepers and defenders. I also learned the importance of drilling technical and tactical skills, such as proper goalkeeper stance and movement patterns. One key takeaway was the use of guiding principles to enable goalkeepers to anticipate and react to specific game situations. Additionally, I observed effective coaching techniques employed by top coaches, which I believe are essential for goalkeeper development.
What was it like as a goalkeeper coming up through the Polish system?
The Polish goalkeeper development system provided a strong foundation for our players, thanks to a school system that prioritizes sports development. Polish youth excel in athleticism and gymnastics, which serves as a solid base for goalkeeper training. Notably, Polish goalkeepers benefit from early specialization, working with dedicated goalkeeper coaches and engaging in extensive individual training sessions. This bespoke approach, coupled with a strong gymnastic foundation, enables our goalkeepers to develop the necessary skills and physical attributes. Additionally, the mental resilience of our goalkeepers is well-developed, allowing them to perform under pressure and handle high-stress situations effectively.
What are the characteristics of a Polish goalkeeper?
Our goalkeepers possess excellent mental toughness, complemented by strong physical and athletic preparation. Their technical skills are well-developed, and their movement and agility have improved significantly over the past few years. We’ve also seen notable advancements in their ability to work in tandem with the defense. Moreover, our goalkeepers have made considerable progress in their distribution and involvement in offensive play, demonstrating a more well-rounded skillset.
How would you describe the Polish football league? Does the style of the league affect your preparation?
The Polish league is a good platform for goalkeeper development. In recent years, the youth development regulations have led to the emergence of several promising goalkeepers. Goalkeeper preparation should be comprehensive and holistic, regardless of the league they play in. Poland has certainly raised the bar in terms of physical conditioning for goalkeepers, with a greater emphasis now placed on the goalkeeper’s role in offensive play. However, it’s essential to remember that the primary responsibility of a goalkeeper is to defend the goal.
Working with the national team brings a different pressure compared to club football. How do you prepare goalkeepers for international competition?
Goalkeepers’ primary development occurs within their clubs, and when they join the national team, on-field training time is limited. Therefore, recovery and management of minor injuries that impact player comfort are essential. Our approach centered on video analysis and tactical briefings, utilizing meticulously prepared plans to convey our game model. On-field sessions focused on implementing these strategies. For individual goalkeeper training, we replicated their club-based methods, prioritizing familiarity and comfort in their preparation for international matches. Additionally, we invested considerable time in mental preparation and team bonding exercises, recognizing the importance of a cohesive unit.
Poland reached 5th in the FIFA World Ranking in 2017 while you were goalkeeping coach. What did it take behind the scenes to achieve that consistency?
The appointment of the first coach is pivotal in setting the tone for the team’s trajectory. Adam Nawałka’s appointment as head coach marked a turning point for the Polish national team, as he brought a clear vision, unwavering dedication, and a well-assembled coaching staff. His efforts to restore the prestige of playing for the national team paid dividends. Furthermore, the support and guidance provided by PZPN President Zbigniew Boniek, drawing on his extensive experience as a former national team player, were instrumental in the team’s success. Both Nawałka and Boniek can be credited as the masterminds behind the Polish national team’s achievements in 2017.
You worked with some of Poland’s greatest goalkeepers: Boruc, Szczęsny, Fabiański, Skorupski. How did you adapt your training methods to fit different personalities and styles?
Working with such personalities is a great pleasure; they’re true professionals. We had excellent relationships, and our training methods were based on their club activities. During training camps, where we spent more time together, we had the opportunity for intense work. The training methods were discussed beforehand, and there were no issues with acceptance from the goalkeepers.
What was your proudest moment with the national team? – What was the most valuable lesson you gained from that experience?
The moment of greatest pride was qualifying for the European Championship in France 2016. The entire tournament in France was an incredible experience. When we arrived at the stadium on match days, people in roadside cafes and restaurants would stand up and applaud as we drove by in the bus with ‘Poland’ written on it. A similar feeling of pride came when we qualified for the World Cup and participated in the tournament in Russia 2018. However, the biggest lesson I took away from my work with the national team came after leaving the federation. Football teaches humility, as for 1.5 years I didn’t have a job.
The Saudi league has been growing rapidly with major investments. From a goalkeeper coach’s perspective, what differences did you notice compared to European football?
The Arab league is very well-paid, and significant financial resources have become available. However, there are areas for improvement, such as infrastructure, medical care for players, and sports science support. Club owners hire high-quality coaches, but often don’t give them sufficient time to implement their work. The mentality of local players is also unique and requires a tailored approach. Additionally, religious and cultural differences play a significant role.
What was the biggest professional or cultural challenge you faced in Saudi Arabia, and how did you adapt to it?
Foreign players approach their duties with a high level of professionalism, whereas local players sometimes lack a bit of discipline. It’s essential to be flexible and find a balance. It’s challenging to enforce high standards from players who believe they’re performing perfectly. Personally, I encountered a significant disparity in the level of goalkeepers at the club I worked for. I had to design separate training sessions for certain goalkeepers and different ones for the others.
How much time do you focus on mental training for keepers?
A goalkeeper’s mental state is crucial. We focus on building confidence during every training session, as well as after them. Today, individualization of specific areas has led to clubs hiring dedicated sports psychologists. If a club doesn’t have one, players often work individually with a mental coach at their own expense. When collaboration with a sports psychologist isn’t possible, goalkeeper coaches take on this responsibility through conversations and relationships with goalkeepers.
What are the most difficult aspects of being a Goalkeeper that most people underestimate?
The most challenging moments for a goalkeeper are after a defeat where they’ve made a mistake. The criticism that follows on social media and online portals can be intense, and it’s crucial for the goalkeeper to receive support from their coach and the club during this time. When the spotlight is on them, they need people around them to help them cope with the pressure.”
What aspects of your own playing career do you share the most when coaching your goalkeepers?
Playing in the goalkeeper position certainly helps me understand my players. I know the challenges they face, their thought process during a match, and how to develop their skills. My experience enables me to quickly identify areas for improvement and focus on key aspects of their game. I can rapidly diagnose the deficits of the goalkeepers I work with.
What do you believe is the most important quality for a goalkeeper to succeed at both club and international level?
One of the most important characteristics of a goalkeeper is determination and a drive to succeed. A desire to develop and an open-minded approach to new solutions are essential. A key aspect is finding the right coach at the right time, someone who can develop and guide the goalkeeper to reach their full potential.
What advice would you give to young goalkeepers in Poland dreaming of reaching the national team or top European leagues?
Young goalkeepers should develop their athleticism comprehensively, with a strong emphasis on gym training and physical preparation. They should seek out coaches who can help them develop their skills and remain determined in their pursuit of excellence.
Looking forward, do you see your future primarily in club football or international football.. what do you see as your next step?
My passion is developing goalkeepers and elevating them to the next level as quickly as possible. I find working with a club brings me greater satisfaction, while working with a national team is a huge honor and prestige. Currently, I’m open to new challenges and projects.
“My passion is developing goalkeepers and elevating them to the next level as quickly as possible.”
Back to your playing career, what were the key aspects to your success in 2003 when you won Best Goalkeeper Award in the Polish Ekstraklasa?
In my case, it was determination, perseverance, and the fantastic team spirit that led us to secure third place in the Polish top league. I’m certain that the trust shown to me by my coaches had a significant impact on my performances. I was determined to repay that trust and give my all on the pitch.
Who were some of your mentors that helped shape your playing and coaching career?
Undoubtedly, the coaches I’ve encountered throughout my career have had a significant impact on my development. Those who gave me opportunities helped build my confidence, while those who didn’t believe in me only fueled my determination to prove them wrong. Key figures in my journey as a coach include Adam Nawałka (former Poland national team manager) and Marco Savorani (Italy national team goalkeeper coach and coach of several Italian clubs).
When Vladan Kovacevic won best GK award 2022, under your coaching at Rakow Czestochowa.. What were the reasons behind his success and the team’s success that year?
Vladan joined us with several deficiencies, but he was extremely receptive and determined. I’m thrilled that he trusted me and the club’s staff. The team as a whole had a strong hunger for success, which ultimately translated into our results. Our head coach, Marek Papszun, skillfully capitalized on these circumstances and led the team to achieve success.
Formations in football are never just numbers on paper. They represent the economic power of a club, the type of players it can attract, and the culture of work it builds around the game. The 3-5-2 system, which was once considered outdated, has made a strong comeback across the football world. Today it serves as a survival mechanism for low budget clubs and at the same time as a flexible tool for the richest teams on the planet.
“The 3-5-2 system has evolved from an outdated idea into one of the most balanced and versatile tactical structures in modern football.”
Atalanta: The Low Budget Model
Atalanta has become one of the most fascinating case studies in modern European football. The club relies on discovering undervalued players and investing minimal resources in transfers. Instead of building around individual stars, Atalanta maximizes its collective output through the 3-5-2 system. The compact structure, constant pressing, and balance between defense and attack allow them to compete with clubs whose budgets are multiple times larger. Their consistency in Serie A and impressive Champions League campaigns show how discipline and teamwork can replace raw spending power. Atalanta proves that success is possible when the system is stronger than the individuals.
Arsenal: The Billion Euro Contrast
In contrast, Arsenal has spent more than one billion euros in the last few years. Their default structure is based on a back four, but they have often shifted into a back three when situations demanded it. This shows that for a wealthy club, 3-5-2 is not a necessity but a luxury. At home it allows managers to add more attacking players and create overwhelming pressure on the opponent. In difficult away matches, it becomes a tool for defensive stability and control. This contrast highlights how the same formation can be used in completely different ways depending on financial power, squad depth, and objectives.
The Identity of 3-5-2
The teams that rely on 3-5-2 usually share a common identity. They are compact, organized, and built on collective work rather than unpredictable moments of individual genius. Modern football has moved away from relying on tricky, flashy players who can change a match in one move. The game is now shaped by running distances, predictable movements, physical duels, and speed. Finding a truly intelligent playmaker who can consistently break down defenses has become as rare as finding a diamond in a mine. As a result, clubs increasingly prioritize fast, strong, and agile players who can fit into tactical systems with discipline. The 3-5-2 system captures this modern shift while still leaving a place for creativity inside a collective framework.
Why 3-5-2 Matters Today
This system matters because it brings balance and adaptability. For smaller clubs, it is almost a forced choice. Without collective effort and compact structure, they cannot survive against bigger opponents. For richer clubs, it is a flexible option that lets them add an extra attacker without losing stability. It blends raw athleticism with tactical creativity and ensures that the weaknesses of one player are covered by the strengths of another.
Atalanta’s 3-5-2 in Detail
The back three begins with a central defender who often dictates the first phase of buildup and sets the tempo of possession. On either side, the wide centre backs are not just traditional stoppers but hybrid players who step out wide, support the wing backs, and press opposition wingers. This creates both stability in defense and width in attack.
The wing backs are the true engines of the team. In possession they stretch the field, provide constant vertical runs, and attack the final third. In defense they drop deep to form a back five. Their role demands extreme physical output and tactical awareness. Atalanta has built much of its identity around this position, with players like Robin Gosens and Hans Hateboer showing how decisive wing backs can be in modern football.
The midfield trio is a balance of roles. There is a holding midfielder who protects the defense and serves as a link in possession. There is a box to box midfielder who covers distance, supports both ends of the pitch, and maintains intensity. And there is an advanced midfielder who floats behind the strikers, arriving late in the box and connecting with the forward line. This triangle allows Atalanta to press aggressively and still maintain creativity in transitions.
The forward line usually consists of two complementary profiles. One is a physical reference striker who holds up the ball and occupies defenders. The other is a mobile, opportunistic forward who uses movement and pace to exploit spaces. This partnership destabilizes defenses through constant pressure, rotations, and combinations.
The Key Features of Atalanta’s 3-5-2
The system thrives on relentless pressing, especially in the middle third. It is flexible, shifting from 3-5-2 in possession to 5-3-2 when defending and even 3-4-1-2 when chasing goals. The tempo is always high, with heavy emphasis on distance covered, repeated sprints, and compact spacing. It is a structure that prioritizes teamwork over star power and proves that consistent results can be achieved without global superstars.
“In a football world defined by spending power, the 3-5-2 reminds us that structure and discipline can still close the gap between giants and underdogs.”
Conclusion
The global return of 3-5-2 is not a coincidence. It offers a solution across the entire financial spectrum. For smaller clubs it is survival. For larger clubs it is a weapon of flexibility. It reflects the evolution of football towards athleticism, intensity, and tactical discipline, while still giving room for flashes of creativity within a collective framework. 3-5-2 is no longer a relic of the past. It is a mirror of the present and perhaps the system that will shape the future of the game.
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