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Show Me the Money!

By
Dr. Erkut Sogut
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Photo by Giorgio Trovato on Unsplash
How Football Agents Make Money

Being a football agent can be a highly lucrative career, but understanding the revenue streams and how commissions work is crucial. In this article, we’ll break down exactly how agents make money in football, who they can represent, and the different structures of commission payments.

Part One: Earning as a Licensed FIFA Agent

In this section, we focus on the ways agents who are FIFA-licensed can generate income. FIFA regulations require an agent license to represent players, clubs, and coaches in official contract negotiations.

Who Can an Agent Represent?

Under FIFA regulations, an agent can represent:

  • Players – The most common representation, negotiating contracts and transfers on behalf of players.
  • Buying Clubs – Helping a club sign a player by facilitating the deal.
  • Selling Clubs – Assisting a club in transferring a player to another team.
  • Coaches/Managers – Representing coaches in contract negotiations and job placements.
  • Football Federations – Agents can also represent coaches in negotiations with national federations.
  • MLS & Single-Entity Leagues – In leagues like Major League Soccer, deals are often conducted with the league itself rather than individual clubs, and agents receive payment accordingly.

These are the key stakeholders that FIFA-licensed agents interact with on a daily basis, creating multiple opportunities to generate income.

How FIFA Agents Get Paid

One of the most widely accepted industry standards is that an agent earns 10% of a player’s gross salary per year. However, payment structures vary:

  • Annual or Split Payments – Some clubs pay agents yearly, while others split payments into two installments (e.g., March/April and September/October).
  • Upfront Fees – In longer contracts, agents can negotiate partial upfront payments.
  • Guaranteed Payments – Agents can negotiate a clause ensuring they get paid for the full contract term, even if the player changes agents or leaves the club.

If an agent negotiates a four-year contract for a player but the player switches to another agent after two years, the original agent continues receiving their commission for the remainder of the original deal. The only exception is if the player signs a new contract—then the new agent earns their commission on that deal.

For club transfers, agents representing the selling club usually earn around 10% of the transfer fee, while agents representing the buying club may take a percentage of the player’s salary. Agents often collaborate, splitting commissions in deals where multiple intermediaries are involved.

Part Two: Commercial & Sponsorship Deals

While many football agents focus solely on contract negotiations, commercial deals and sponsorship agreements offer massive earning potential—and here’s the best part:

You don’t need a FIFA agent license to negotiate commercial deals.

Most agents focus only on club contracts, but sponsorships can be even more lucrative. Unlike player contracts, where commission rates typically hover around 10%, commercial deals often command 20% or more—double the earnings potential.

Types of Commercial Deals Agents Can Negotiate

  • Player Sponsorships – Boot deals, personal sponsorships, and ambassador roles.
  • Coach Sponsorships – Brand partnerships, education deals, and endorsements.
  • Club Sponsorships – Shirt sponsors, training kit sponsors, and official partnerships.
  • Federation & League Sponsorships – Tournament sponsorships and grassroots funding.

Many agents forget to include commercial rights in their representation contracts. If you’re representing a player, make sure the contract explicitly states that you have the right to negotiate sponsorship deals on their behalf.

Agents can also bring commercial deals to players they don’t directly represent and split the commission with that player’s agent. This makes sponsorships a major networking opportunity in the football economy.

Part Three: Earning as a FIFA Match Agent

A FIFA Match Agent is responsible for organizing friendly matches between clubs, national teams, or entire pre-season tournaments.

How Much Can a FIFA Match Agent Earn?

  • Match agents typically earn between 10% and 20% of the match fee.
  • In high-profile matches, agents can make millions of dollars just for setting up a single game.

Becoming a FIFA Match Agent is much easier than becoming a player agent—it’s simply an online application with no exam required. Once approved, you gain official FIFA Match Agent status, allowing you to legally broker matches between clubs.

Part Four: Making Money with Recruitment Deals

While most agents focus on players and coaches, there’s another growing revenue stream in football: recruiting executives.

What is a Recruitment Deal?

Recruitment deals involve helping sporting directors, chief scouts, board members, or other club executives find jobs at new clubs or football federations.

Earnings Potential:

  • 25% to 35% of the executive’s first-year salary (paid only once).

This is common in England, the U.S., and most of Europe but less established in other regions. However, as football becomes more professionalized, clubs increasingly expect to pay recruiters for securing top executives.

Part Five: Becoming a Business Partner, Shareholder & Facilitator

Football agents aren’t just dealmakers for players—some of the biggest agents broker club ownership deals between investors and clubs.

Why is this a huge opportunity?

  • Agents have connections with club owners and wealthy investors.
  • Some investors want to buy a club but don’t know how to enter football.
  • Some club owners want to sell but need the right buyer.
  • Agents can act as the bridge between buyers and sellers, securing a percentage of the deal.

Commissions for club acquisitions can be huge

  • Deals can be worth tens or hundreds of millions.
  • Agents can earn a flat fee or a percentage of the transaction, making this a major income stream.

Beyond that, agents can negotiate equity in startups, partner in real estate deals, or build sports tech businesses with their clients. Football is an entry point into the business world, and the most successful agents leverage their networks to expand into other industries.

Final Thoughts: The Power of Knowledge & Relationships

People often say that football is all about who you know, not what you know. But the truth is:

If you combine “who you know” with “what you know,” you will be one of the most successful people in football.

  • Knowledge alone won’t make you money.
  • Contacts alone won’t make you successful.
  • But when you combine the two—expert knowledge and strong relationships—you become unstoppable.

So, always develop your knowledge and build strong relationships in the industry. If you master both, you will make a lot of deals, a lot of money, and have a lasting impact in football.

“Show Me the Money!” – The Agent’s Path to Wealth

Football agents who think beyond just transfers have the potential to build a thriving, high-income career. The football industry is much bigger than just contracts—it’s a global business full of commercial opportunities.

The best agents? They’re the ones who see every angle of the game.

The Silent Struggle: Mental Health, Player Welfare, and Club Mismanagement in Football

By
Guilherme von Cüpper
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A worn football resting alone on an empty floor, symbolising the uncertainty and pressure of the academy journey.
Photo by Guillaume de Germain on Unsplash.

Football is often celebrated as the beautiful game, but behind the glamour of packed stadiums and lucrative contracts, many players silently endure psychological and emotional struggles. While discussions around mental health in football have gained momentum, the reality is that in some leagues and contexts, players still face mistreatment from club management that goes beyond financial disputes.

The Hidden Pressures Players Face

The majority of football clubs operate with professionalism and respect for their players. However, there are still too many cases where club owners and executives act as if they have unchecked power, disregarding their contractual obligations and treating players unfairly. As a football agent and sports law advisor, I have witnessed players being subjected to:

  • Threats to Withhold Salaries: Some clubs pressure players by delaying or withholding payments unless they perform in a certain way, violating basic contractual rights.
  • Verbal Abuse and Public Criticism: Instead of handling concerns professionally, some managers resort to insults, humiliation, and even media attacks.
  • Persecution and Retaliation: Players who voice concerns or fail to meet unrealistic expectations may be sidelined, excluded from training, or pressured to leave.
  • Threats to Family and Personal Life: In extreme cases, players and their families experience intimidation tactics, adding another layer of psychological distress.

While these cases do not represent the majority, they are still too frequent and highlight a serious problem in the way some football clubs handle their responsibilities.

The Role of FIFA, FIFPro, and Governing Bodies

Organizations like FIFA and FIFPro advocate for player rights, but their actions tend to focus mainly on unpaid salaries. However, financial compensation alone is not enough. Governing bodies must take stronger measures to address mistreatment, including:

  1. Increasing Indemnities for Moral and Social Harassment: Psychological abuse, threats, and social persecution should be met with serious financial penalties for clubs and appropriate compensation for affected players.
  2. Enforcing Stronger Sanctions on Clubs Engaging in Abusive Practices: Clubs that mistreat players should face tangible consequences, such as transfer bans or points deductions.
  3. Implementing Faster Response Mechanisms: Too often, players wait months or years for legal resolutions. Cases involving abuse and threats must be handled urgently.
  4. Making Mental Health Protection a Contractual Obligation: Clubs should be required to provide psychological support and ensure a respectful work environment for their players.
Beyond Words: Real Action is Needed

It is easy for football’s governing bodies to speak about mental health and well-being, but without enforcing stricter regulations on clubs, these discussions remain hollow. The football industry must evolve beyond the outdated mindset that players are mere assets, and instead recognize that their mental health is just as important as their performance on the pitch.

If we truly want to protect footballers, the time for stronger action is now.

Beyond the Pitch: How Footballers Become Pundits

By
Jamie Khan
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Photo by Feo con Ganas on Unsplash

In our Beyond the Pitch series, we’ve explored how footballers can enhance their personal brand and commercial value away from the pitch. Today, we’re diving into a fascinating post-retirement path that many players take: becoming a pundit. This transition requires careful planning and strategic positioning during a player’s career. From occasional freelance gigs to full-time roles with major broadcasters, players have a wide range of opportunities in this space. Let’s examine how some of the most prominent names in punditry, Thierry Henry, Jamie Carragher, Micah Richards, Rio Ferdinand, Gary Neville, Roy Keane, Alan Shearer, Alex Scott, Karen Carney, and Jamie Redknapp, have made their mark and what aspiring pundits can learn from them.

Learning from the Best

Many of the names we associate with football punditry today have transitioned seamlessly from playing careers to broadcasting, carving out distinct niches in the process. Gary Neville and Jamie Carragher have become mainstays of football analysis, renowned for their tactical insights and lively debates on platforms like Sky Sports. Their deep understanding of the game, coupled with an ability to articulate complex concepts in an engaging manner, has set them apart in the field.

Micah Richards, with his infectious personality and fresh perspective, has emerged as a fan favorite. By blending humor with sharp analysis, he has demonstrated the value of relatability in forging strong connections with audiences. Similarly, Alex Scott and Karen Carney have made significant strides as trailblazers in a traditionally male-dominated space. Their contributions have not only brought diverse perspectives to football coverage but have also raised the bar for inclusivity and expertise in the industry.

Meanwhile, Thierry Henry and Alan Shearer have leveraged their legendary status and global appeal to bring gravitas to their analysis. Their commentary, enriched with credibility and personal anecdotes, offers fans unique insights and a deeper appreciation for the game.

Steps to Position Yourself for Punditry

For players aspiring to transition into a career in punditry after retirement, the groundwork begins long before they hang up their boots. A successful move into broadcasting requires deliberate preparation, the development of key skills, and strategic planning. Here’s a comprehensive guide to how players can prepare for this exciting career path:

Develop Your Media Skills

Mastering media skills is a foundational step for any player looking to become a pundit. The ability to communicate effectively and confidently is essential for connecting with audiences. Players should invest in professional media training to learn how to articulate their thoughts clearly, structure their arguments, and handle live interviews or debates. Public speaking and interview techniques can be honed through workshops or practice with club media staff. Additionally, gaining on-camera experience during their playing career, whether through club promotional activities, commercials, or pre-match interviews, can help them become comfortable in front of the lens.

Build Your Personal Brand

A strong personal brand can set players apart and make them more attractive to broadcasters. This requires a consistent and professional presence on social media platforms, where they can share insights, interact with fans, and establish their voice. Engaging in podcasts or launching a YouTube channel can showcase their personality and opinions while building an audience. Collaborating with brands, not just as an ambassador but also through meaningful partnerships, can expand their reach and demonstrate their marketability beyond football.

Network with Industry Professionals

Connections in the media world can open doors and provide valuable opportunities. Players should actively cultivate relationships with journalists, broadcasters, producers, and other media professionals during their playing career. Networking events, such as award ceremonies or sports industry conferences, are excellent opportunities to engage with key figures in the field. Players can also stay in touch with media personnel who cover their clubs, as these relationships can evolve into professional opportunities later.

Gain Early Experience

Starting small while still playing can be a game-changer. Players can accept guest punditry roles during tournaments or matches they’re not involved in, providing them with real-world experience in front of live audiences. Writing columns or blogs for sports websites or newspapers allows players to practice analysing games, discussing tactics, and expressing opinions in a structured format. These experiences not only improve their skills but also demonstrate their capabilities to potential employers.

Specialise in Analysis

Successful pundits often distinguish themselves by having a unique area of expertise. Players should invest time in understanding the nuances of tactics, player psychology, or the dynamics of specific leagues. Watching games with a critical eye and analysing patterns or strategies can sharpen their analytical skills. Studying how prominent pundits structure their arguments and present their insights can provide valuable inspiration. A specialised focus can also help players position themselves as experts in a particular niche, giving them a competitive edge.

Stay Relevant Post-Retirement

Staying connected to the football world after retirement is crucial for maintaining relevance and credibility. Earning coaching badges or completing courses in sports management or analytics can add depth to a pundit’s tactical insights and enhance their authority. Participating in charity matches, community events, or ambassadorial roles keeps retired players visible to fans and the media alike. Additionally, active engagement on social media ensures their voice remains prominent in football discussions.

By taking these steps, players can build a solid foundation for a punditry career, transforming their on-field expertise into a compelling and influential voice off the pitch. Early preparation, a strong network, and a unique perspective will position them for success in this competitive yet rewarding field.

The Spectrum of Punditry Roles

Football punditry offers a diverse range of career paths, allowing former players to tailor their involvement to suit their skills, interests, and lifestyle. Unlike traditional full-time jobs, punditry can vary greatly in scope and commitment, ranging from occasional appearances to long-term contracts with major broadcasters. Here’s a closer look at the spectrum of roles players might pursue:

Freelance Roles

Freelance punditry provides flexibility and allows players to contribute their insights without committing to a full-time schedule. This option is particularly appealing for those transitioning from playing to broadcasting or balancing other commitments, such as coaching, business ventures, or personal endeavors. Freelance pundits are often called upon during key matches, tournaments, or events to provide specialised analysis, particularly if they have strong ties to the teams or leagues involved. For instance, a former Premier League star might offer commentary during high-profile matches or international competitions. Freelance roles also allow pundits to work across multiple networks, broadening their exposure and opportunities.

Full-Time Roles

Full-time punditry offers a stable and structured career path, typically involving regular appearances on major broadcasters. Players in these roles often become the face of football analysis for networks like Sky Sports, BBC, ITV, TNT Sports, CBS, or ESPN. These positions involve consistent responsibilities, such as providing pre- and post-match analysis, participating in weekly football shows, or hosting special segments. Full-time pundits may also engage in deeper storytelling, using their platform to explore topics like tactics, player psychology, or the social impact of football. This role demands a strong work ethic, as pundits must stay updated on the latest developments, research extensively, and consistently deliver high-quality analysis.

International Opportunities

The globalisation of football has created exciting opportunities for pundits to expand their reach and work with broadcasters in different countries. Former players with significant international appeal or a history of playing in multiple leagues can leverage their reputation to engage with audiences across borders. For example, a European star might appear on U.S. networks like CBS or ESPN, while a player with experience in Asian football could contribute to networks in Japan or China. These roles allow pundits to bring unique perspectives to global audiences, highlighting cross-cultural aspects of the game and expanding their personal brand.

Hybrid Roles

Some pundits choose a hybrid approach, combining aspects of freelance, full-time, and international work. This flexibility enables them to maintain a balance between punditry and other pursuits, such as coaching, business ventures, or philanthropic activities. For example, a pundit might hold a regular spot on a domestic network while making guest appearances for international broadcasters during major tournaments. Others may juggle their media commitments with roles as brand ambassadors or public speakers.

Digital and Emerging Media Roles

Beyond traditional broadcasting, the rise of digital platforms has opened new avenues for punditry. Players can create their own content on platforms like YouTube, Twitch, or podcast networks, reaching audiences directly without the constraints of traditional media. These roles offer creative freedom and the opportunity to engage with niche audiences or explore unfiltered discussions about the game. Some pundits have successfully built their careers through independent channels, later transitioning to mainstream media or maintaining parallel streams of content.

By understanding the spectrum of punditry roles, former players can make informed decisions about the path that best aligns with their career goals, personal preferences, and long-term aspirations. Whether opting for the flexibility of freelancing, the stability of full-time work, or the reach of international opportunities, the world of football punditry offers diverse and rewarding possibilities.

Final Thoughts

The journey from player to pundit is a natural progression for those who love the game and want to stay involved. By building their media skills, personal brand, and industry connections during their playing careers, footballers can set themselves up for success in this competitive field. Whether they aspire to become full-time analysts or occasional commentators, the opportunities are vast and varied.

Aspiring pundits, take note: the work starts before retirement. The voices shaping football conversations tomorrow are the players who prepare themselves today.

Communication: Fundamental Skill of a Successful Football Club

By
Alejandro Varela Moreno
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Photo by Richard Boyle on Unsplash

Football is about passion, strategy, and competition, but behind every successful club, there is a key element that often goes unnoticed: communication. A football club is a complex organization with multiple stakeholders: Board of Directors, players, coaching staff, front-office employees, journalists, fans, and tournament organizers, each with their own needs and expectations. The way a club communicates with these groups can determine its success both on and off the pitch.

The Board of Directors: Transparency and Strategy

Club executives are responsible for defining the institution’s vision and strategy. Internal communication among Board members must be clear to ensure effective decision-making. Moreover, transparency with the rest of the organization and the fans is key to building trust and stability, preventing rumors and unnecessary crises.

Players and Coaching Staff: A Unified Message

The team’s locker room is an ecosystem where communication plays a decisive role in performance. Coaches and players need to be aligned on objectives, tactics, and expectations. A clear message from the technical staff prevents misunderstandings and fosters a harmonious working environment.

Additionally, clubs should provide players with the tools and guidance to manage their public communication. In the era of social media, a poorly interpreted message can generate controversy and damage the team’s image.

The Front-Office: Internal Communication for External Success

Administrative and operational club employees, from marketing to human resources, need to be well-informed about decisions and strategies. Efficient internal communication ensures that commercial, branding, and logistical initiatives are executed smoothly.

Journalists and Media: Building a Positive Relationship

The media is an essential channel connecting the club to its environment. Properly managing relationships with journalists ensures that news about the team is accurate and positive. Responding promptly and clearly to inquiries, organizing well-structured press conferences, and providing access to official sources strengthen the club’s image and prevent the spread of rumors or misinformation.

Fans: The Heart of the Club

The bond between a club and its fans is deep and emotional. Effective communication with supporters fosters loyalty, reinforces the club’s identity, and encourages an active community. It is crucial for fans to receive first-hand information about transfers, results, social initiatives, and key decisions.

Social media has transformed how clubs interact with their supporters. A friendly tone, exclusive content, and the ability to listen and respond to concerns strengthen the connection with the fan base.

Governing Bodies: Meeting Standards and Expectations

Leagues, federations, and other regulatory bodies require formal and structured communication from clubs. Complying with regulations, managing registrations, and responding to requests in a timely manner is essential to avoid penalties or administrative conflicts.

Conclusion: Communication as a Key to Success

A football club is not only built on talent and sporting strategy but also on efficient and aligned communication with all key stakeholders. Transparency, clarity, and the ability to listen generate trust, stability, and commitment. Investing in communication is not an expense—it is a fundamental strategy for the sustainable growth and success of any football institution.

A club that communicates effectively is a club that wins on and off the pitch.

Shining a Light on the World of Football Scouting: The European Association of Scouts (EAS)

By
Rouven Thies
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The world of scouts has long been a mysterious profession – admired by fans but truly understood by few. Despite its crucial role in shaping the beautiful game, scouting remains a profession that is not fully recognized, even by political institutions in some regions. To address this lack of understanding and elevate the role of scouts worldwide, the European Association of Scouts (EAS) was founded one and a half years ago at the UEFA headquarters.

Emerging from the first “UEFA Elite Scout Programme” of the UEFA Academy, the EAS is
commiJed to bringing transparency, recognition, and innovation to the scouting profession
while empowering scouts and recruiters across the globe.

Our Mission: A Voice for Scouts Worldwide

At EAS, we represent the interests of scouts and recruiters across the globe, providing them with opportunities to learn, grow, and connect. The scouting profession is undergoing
significant change, and our mission is to ensure that scouts are prepared for these
transformations while safeguarding their rights and interests.

Protecting the Rights of Scouts

Scouts are more than just talent evaluators – they are essential players in the football ecosystem. EAS is dedicated to ensuring their contributions are recognized and advocating for their professional rights within the industry. Through our efforts, we aim to create a fairer and more transparent working environment for scouts.

A Global Network of Expertise

EAS brings together an international community of professionals from over 30 countries, sharing their knowledge and experiences to shape the football of tomorrow. Through our
global network, we provide a platform for sharing invaluable insights and best practices that shape the game at all levels. From traditional scouting methods to cutting-edge technologies, EAS fosters continuous knowledge exchange to advance the art and science of talent identification.

Driving Industry Development – Partnership with HUDL

Scouting operates at the intersection of tradition and innovation. At EAS, we embrace this dynamic and are committed to the continuous evolution of scouting methodologies. We firmly believe that the future of talent identification lies in the fusion of human expertise and cutting-edge technology. A prime example is our partnership with Skillcorner, a leading company in scouting technology. Furthermore, we are very proud to announce that we have entered into a new strategic partnership with Hudl, global leader in sports technology, to elevate and modernize technical workflows within the industry – another testament to our commitment to innovation and progress.

Exclusive Events and Opportunities

EAS members benefit from unique opportunities to engage with top industry experts. Our live events and virtual webinars include masterclasses, Q&A sessions, and networking forums designed to educate and inspire. Through these events, scouts and recruiters gain valuable insights into current trends, technological innovations, and best practices that enhance their professional development – for example, insights already shared by industry leaders like Les Reed (former sporting director and advisor) or Thomas Henning (head of recruitment at VfB Stuttgart).

Join a Thriving Global Community

By becoming a member of EAS, you join a vibrant international community. Whether you’re an experienced recruiter or new to scouting, EAS offers you the chance to expand your network, exchange experiences, and collaborate with like-minded professionals from around the world. Together, we are redefining what it means to be a scout in modern football.

A Promising Future for Scouting

The European Association of Scouts is more than just an organization – it is a movement. A movement that highlights the importance of scouting, empowers those who dedicate their careers to talent discovery, and elevates the profession to new heights. With the support of the UEFA Academy and our growing partnerships, the future of scouting is in safe hands.

For more information about EAS and its benefits, visit our website:
www.eascouts.com/#benefits

Membership is currently free – Take advantage of this opportunity to be part of a
groundbreaking movement! Sign up today and enjoy exclusive benefits.

Ready to join? Sign up now:
www.eascouts.com/popup

Soccerdonna: The Ultimate Platform for Women’s Football Data

By
Ersel Aybasti
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In August 2010, Transfermarkt launched Soccerdonna.de, a women’s football platform that has since grown into the world’s largest database for women’s football statistics. Entirely volunteer-driven, Soccerdonna mirrors Transfermarkt’s database and forum structure on a smaller scale, offering a comprehensive hub for transfer news, interviews, rumors, market values, and statistics in women’s football.

With the largest collection of women’s football data worldwide, Soccerdonna has established itself as a leading platform for players, coaches, analysts, journalists, and fans alike. Whether tracking transfers, analyzing player market values, or diving into historical statistics, Soccerdonna is an invaluable resource for anyone passionate about women’s football.

Leadership & Growth

Since November 2017, Kay Ole Schönemann has led Soccerdonna as Project Manager, steering the platform toward continuous expansion and innovation. At the end of 2018 and the beginning of 2019, Soccerdonna began focusing more on digital outreach and community engagement, particularly through social media. This strategic shift led to steady growth, increasing the platform’s visibility and engagement within the women’s football community.

What makes Soccerdonna truly unique is that the entire project thrives on the dedication of volunteers. Without the passion and commitment of countless supporters, Soccerdonna would not have reached the level of influence and impact it has today.

Unmatched Data Coverage

Soccerdonna’s database is continuously expanding, currently featuring:

  • Players: 103,382
  • Coaches: 9,682
  • Referees: 19,444
  • Stadiums: 5,071
  • Clubs: 13,385
  • Teams: 14,371
  • Competitions: 223
  • Match Reports: 81,718

Beyond just statistics, Soccerdonna sets the standard for transparency in player market value calculations. The values are based on a detailed methodology that considers performance data, age, market trends, and transfer history. This approach ensures that player valuations are data-driven and comparable. (More on this here).

Additionally, the platform does not just collect data but also analyzes it, helping to identify trends, player development patterns, and market dynamics in women’s football.

A Strong Presence on Social Media

Soccerdonna is not just a database, it’s an active and growing community. The platform connects with fans worldwide through multiple social media channels, offering real-time updates, transfer news, statistics, and analysis.

  • Instagram:
    • @soccerdonna (Global): 109,000+ followers
    • @soccerdonna.de (DACH Region: Germany, Austria, Switzerland): 22,500+ followers
    • @soccerdonna.co.uk (United Kingdom: England, Scotland, Wales, and Northern Ireland): 16,400+ followers

Each account provides a rich mix of daily transfer updates, exclusive insights, and interactive content, making Soccerdonna one of the most engaging digital spaces for women’s football enthusiasts.

  • X (formerly Twitter):
    • @soccerdonna – 32,071 followers, providing breaking news and transfer updates.
  • Facebook:
    • Soccerdonna on Facebook – 28,400 followers, offering in-depth discussions and match reports.
  • Bluesky (Bsky):
    • Soccerdonna on Bluesky – 1,600 followers, expanding into decentralized social media.
Who Uses Soccerdonna?

Soccerdonna is not just a resource for fans, it’s also widely used by journalists, clubs, scouting professionals, and player agents who rely on accurate and up-to-date information. Whether it’s tracking transfers, scouting emerging talents, or analyzing player development, Soccerdonna has become a key reference point in the women’s football ecosystem.

Why Soccerdonna?

With its unparalleled depth of statistics, exclusive insights, and real-time updates, Soccerdonna has become an essential platform for tracking women’s football worldwide. Whether you’re following transfers, analyzing player performances, or keeping up with market values, Soccerdonna is the ultimate resource for women’s football enthusiasts.

For those who want to stay up-to-date, following Soccerdonna on Instagram, X, Facebook, and Bluesky is highly recommended. Each of their accounts provides unique perspectives and real-time updates, making them an essential source for women’s football news and analysis.

Introduction to the 2034 FIFA World Cup: Saudi Arabia’s Historic Moment

By
Mohammed Labban
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Photo by ekrem osmanoglu on Unsplash

The 2034 FIFA World Cup: A Watershed Event for Saudi Arabia. Once again in 2034, the FIFA World Cup will create history as a symbol of worldwide togetherness and joy. The globe will get a rare glimpse of Saudi Arabia, a country where modern technology coexists with age-old customs, as it becomes the second Middle Eastern country to host the event. For Saudi Arabia, this tournament represents much more than just a sports event; it is an opportunity to highlight its culture, technological advancements, and position as a world leader.

Saudi Arabia is set to host a World Cup that will be remembered for all the right reasons: its stunning landscapes, rich cultural history, and world-class infrastructure.

An Extreme Land Winter Tournament

November and December will be the months when the 2034 World Cup will be held in Saudi Arabia due to the country’s very hot summers. This schedule is designed to be as immersive as possible for both players and spectators, much as the very successful 2022 World Cup in Qatar. Under these circumstances, players will be able to give their all on the field, and fans all throughout the country will have a better time.

The kingdom will welcome football enthusiasts with mild temperatures, ideal for outdoor celebrations. World Cup goers will get a real flavor of Saudi Arabia’s history and culture with elaborate fan zones, cultural festivals, and traditional performances held all throughout the host cities.

Finals’ Iconic Kingdom of Saudi Arabia Locations

Five vibrant Saudi cities—Riyadh, Jeddah, Al Khobar, Abha, and NEOM—will come together to realize Saudi Arabia’s ambition for the 2034 World Cup. The cultural, geographical, and architectural diversity of each location will provide for an exciting and varied competition. The capital city of Saudi Arabia, Riyadh, will serve as the event’s epicenter. Riyadh, a city that combines old and new, will play home to many stadiums, one of which being the brand new King Salman International Stadium. Both the first and last matches will take place at this cutting-edge stadium, which has the capacity to hold more than 90,000. Because the city is going to be the center of attention from all around the world, fans can anticipate a lively scene.

The city of Jeddah, Saudi Arabia, is well-known for its rich history and picturesque coastline on the Red Sea. One of the main locations, with its contemporary facilities and breathtaking vistas, is the King Abdullah Sports City Stadium. Another significant feature of Jeddah’s ever-changing skyline is the Jeddah Central Development Stadium, built to host major international athletic events.

The Eastern Province town of Al Khobar, with its picturesque seafront and cutting-edge facilities, will play home to matches at the brand new Aramco Stadium. The city is a popular spot for tourists interested in football and culture because of its mix of modern buildings and old-world charm.

The Asir Mountains are home to the city of Abha, which stands in stark contrast to the hot, arid landscapes that characterize the rest of Saudi Arabia. The projected 45,000-capacity stadium will serve as a platform to showcase the region’s stunning natural scenery as well as the cutting-edge technical prowess of Saudi Arabia.

NEOM: One of the pillars of Saudi Arabia’s Vision 2030 is NEOM, the host city, which is both ambitious and futuristic. The state-of-the-art NEOM Stadium, part of the zero-carbon urban development “The Line,” will play home to NEOM matches as part of its mission to transform city life. With its cutting-edge design, eco-friendly construction, and cutting-edge technology, this stadium embodies the future of Saudi Arabian and world event organizing.

An Ideal Future of Progress and Legacy

As part of its Vision 2030 initiative, Saudi Arabia will host the 2034 World Cup. The country’s plan to diversify its economy and become a world-class center for innovation, sports, and tourism includes this event in addition to football. Each host city is pouring a lot of money on long-term infrastructure, such sustainable stadiums and cutting-edge transportation networks, so the event can go on.

The next generation of Saudi players will be inspired by this World Cup as well. To make sure the event has a long-lasting effect on the sports development of the kingdom, youth academies and grassroots projects are being started all over the place.

Recent years have seen massive investments in Saudi Arabia’s football scene, most notably the Saudi Pro League (SPL). By luring elite players and improving the standard of football in the kingdom, this long-term plan hopes to boost the league’s reputation internationally.

Significant Investments and Signings by Prominent Individuals

Saudi Arabia’s domestic league, the Saudi Pro League (SPL), has undergone a transformation, fueled by heavy investments and marquee signings like Cristiano Ronaldo, Neymar, Karim Benzema, N’Golo Kanté, Riyad Mahrez, Fabinho, and Aleksandar Mitrović. These high-profile arrivals elevate the league’s competitiveness and global appeal, laying the groundwork for Saudi Arabia’s 2034 World Cup.

From a footballing perspective, attracting elite talent enhances local player development, improves coaching standards, and boosts international experience—key for Saudi Arabia’s national team to compete on the world stage.

Beyond football, these investments strengthen infrastructure, tourism, and global partnerships, aligning with Vision 2030’s goal of economic diversification. Increased international exposure, sponsorships, and media rights deals position Saudi Arabia as a global sporting hub, ensuring a well-prepared and commercially successful 2034 World Cup. The SPL’s rise is a strategic step in establishing Saudi Arabia as a major player in global football and beyond.

Saudi Arabia: A Rising Global Hub

Saudi Arabia is one of the youngest countries in the world, with a population of about 36 million, more than two-thirds of whom are under 35. The nation’s desire to become a global center for business, innovation, and sports is fueled by this demographic advantage.

As part of Vision 2030, Saudi Arabia is investing heavily in a number of sectors outside of football, most notably in infrastructure, technology, and tourism. Reducing dependency on oil, creating a knowledge-based economy, and establishing Saudi Arabia as a pioneer in tourism, entertainment, and sustainable development are the objectives of this national transformation plan. The kingdom is ready to host international events beyond the 2034 World Cup thanks to investments in world-class airports, upscale hospitality, and smart cities like NEOM.

One of the biggest sovereign wealth funds in the world, the Saudi Public Investment Fund (PIF), is crucial to this change. In addition to purchasing a majority stake in Newcastle United FC, PIF has made significant investments in international sports, such as Formula 1, boxing, WWE, and LIV Golf. The fund also drives the growth of the Saudi Pro League, bringing elite coaches and players to improve football at home.

Saudi Arabia has become an international sporting powerhouse, as evidenced by recent major sporting events. The Saudi Arabian Grand Prix of Formula 1, the FIFA Club World Cup 2023, and the heavyweight boxing matches between Tyson Fury and Anthony Joshua were all successfully held in the nation. Saudi Arabia is reaffirming its commitment to becoming a top sports destination by bidding for major international sporting events and hosting the 2029 Asian Winter Games in Trojena, NEOM.

What Remains Next

We have only just begun our trek to the year 2034. The next several months will see the unveiling of further information on the stadium’s development, the city’s readiness, and the worldwide collaborations. All of this is leading up to a tournament that will shatter records and bring together billions of people from all around the world to celebrate football and culture.

This historic event will be shaped by stadium innovations, cultural programming, and economic efforts. Future articles will go into each of these host towns. Saudi Arabia is using the 2034 FIFA globe Cup as an opportunity to showcase its history, culture, and aspirations to the globe.

FIFA Football Agent Exam 2025

By
Dr. Erkut Sogut
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Candidates taking the FIFA Football Agent Exam in Chicago during the 2024 in person exam session.
Candidates sit the FIFA Football Agent Exam during the 2024 in person session in Chicago. Passing the exam is the key step to becoming a licensed football agent under FIFA regulations.

The FIFA Football Agent Exam is governed by a set of rules that outline the conditions for participation, the examination process, and the grading criteria. The purpose of these rules is to ensure transparency, fairness, and integrity in the examination process. FIFA reserves the right to amend these rules at any time and publishes them on its platform.
In this article , we will dive deep into the Football Agent Exam Rules. You can view and download both, the FIFA Football Agent Exam Rules and the FIFA Football Agent Study Materials, by clicking here.

Key Dates for the FIFA Football Agent Exam 2025
  • 4 March 2025 (00:00 CET): Opening of the application window
  • 17 April 2025 (23:59 CET): Application window closes
  • 15 May 2025 (23:59 CET): End of exam booking period
  • 19 May 2025 (23:59 CET): Deadline for submitting medical accommodation requests
  • 30 May 2025 (23:59 CET): Final deadline for changing exam time slot or language
  • 2 June 2025: Launch of Pre-exam Readiness Check for approved candidates
  • 17 June 2025 (12:00 CET): End of Pre-exam Readiness Check window
  • 18 June 2025: Exam day
  • 2 July 2025 (14:00 CET): Notification of exam results
  • 5 July 2025 (23:59 CET): End of exam review period

Note: All times are given in CET, except for the exam day. FIFA reserves the right to modify the schedule as necessary.

Registration

Registration for the exam must be completed through the FIFA platform within a designated application period. The exam fee is mandatory and non-refundable. All candidates must undergo identity verification and a device compatibility check to ensure they have the required equipment—a laptop or PC with a camera and microphone, as well as a smartphone—and a stable internet connection.

Process

The exam is conducted online and lasts 60 minutes. Each candidate receives a unique set of questions, and a minimum score of 75% is required to pass. Only specific materials are allowed during the exam, including official FIFA study materials, a blank sheet of paper with a pen, and approved medical aids. Communication with others, the use of unauthorized software, or the presence of any communication devices is strictly prohibited. No breaks are permitted during the exam.

Breaches of Conduct

FIFA places great emphasis on adhering to conduct rules. Any attempt to cheat—such as communicating with others, copying answers, or using prohibited devices—results in immediate disqualification. However, candidates are allowed to use an unofficial translation tool at their own risk. Technical issues are only considered force majeure if they are reported during the exam.

Results

Once the exam is completed, results are communicated within 14 days via email. Candidates who fail can review their attempt within a limited period. Retaking the exam is possible, but all grading decisions are final and cannot be appealed. Candidates with medical conditions may request special accommodations, such as extra time or assistive technology, provided they submit the necessary documentation. FIFA invigilators monitor the exam, enforce the rules, and have the authority to cancel any exam attempt in case of violations. Technical issues that are not reported in time do not qualify for a retake. In exceptional cases, FIFA may allow a rescheduled exam session in response to unforeseen events.

Enforcement

These rules came into effect on March 4, 2025, replacing the August 2024 edition. Any matters not explicitly covered in the regulations will be decided by FIFA.

FIFA Football Agent Exam Preparation Course

In light of the next FIFA Agent exam taking place on the June 18, 2025, Daniel Geey and Dr Erkut Sogut will once again provide the ultimate virtual and interactive preparatory course to maximise your chances of success. The course includes comprehensive, easy-to-follow and in-depth guidance through all the relevant FIFA Regulations.

The course will cover the new agent regulations and how they will be presented within the exam; creating a successful exam strategy; past paper and mock exam practice; and the six key FIFA documents. Plus helping you to understand specific possible lines of questioning such as the rules on transfers, training compensation, working with minors, the agent licensing system, commission caps, conflicts of interest and more. The Course will be
delivered in English, in an interactive lecture style covering all aspects of the new FIFA Agent Exam. There will also be exam materials that will be made available to all attendees.

Click here for more information.

The Role of Sports Agencies: Powerhouses Behind the Scenes

By
Enes Alan
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Photo by Scott Graham on Unsplash

Sports agencies play a crucial role in the modern sports industry, acting as intermediaries between athletes, teams, sponsors, and media organizations. Their core functions extend far beyond contract negotiations, with their influence reaching deep into sponsorship deals, marketing, event management, and the broader commercial strategies that drive the business of sports. Through strategic planning and comprehensive services, sports agencies shape the careers of athletes while enhancing the overall sports ecosystem.

Core Services of Sports Agencies

Sports agencies are involved in a wide range of services that directly impact the careers of athletes and the financial success of sports organizations. These services include:

  • Contract Negotiations: Agencies work to secure lucrative deals for athletes, negotiating salaries, bonuses, and contract terms with teams and organizations.
  • Sponsorship and Endorsements: Agencies identify and broker sponsorship deals, connecting athletes with brands that align with their image and marketability. They often manage endorsements, ensuring athletes’ visibility in various markets.
  • Marketing and Branding: Agencies craft and execute marketing strategies that build the athlete’s personal brand, increasing their visibility and appeal to fans and sponsors.
  • Event Management: Sports agencies often organize events, including charity matches, training camps, and promotional activities, to boost athlete profiles and further their commercial value.
  • Media Rights and Representation: With the rise of digital media, agencies manage media rights for their clients, negotiating broadcast deals and handling media appearances.
Leading Sports Agencies

Several global agencies dominate the sports landscape, providing a comprehensive suite of services for athletes, teams, and sports organizations.

  • Octagon:
    As one of the largest and most well-known sports agencies, Octagon operates in over 20 countries across 5 continents. With more than 1,000 employees, Octagon specializes in talent representation, media rights, and marketing solutions. Its portfolio includes elite athletes in a variety of sports, including soccer, basketball, tennis, and motorsports. Octagon has offices in cities like New York, London, and Sydney, serving clients around the world.
  • Infront:
    Headquartered in Zurich, Infront is one of the leading sports marketing agencies globally, with a presence in 35 countries and more than 20 offices worldwide. Infront focuses on sponsorship management, media distribution, and event organization, handling major global sports events such as the FIFA World Cup and the Winter Olympics. With strategic partnerships across Europe, North America, and Asia, Infront remains a dominant force in sports marketing and media rights.
  • IMG:
    Founded in 1960, IMG is a pioneer in sports and entertainment representation, managing everything from event coordination to talent representation and media rights. IMG operates in more than 25 countries, with offices in major cities like New York, London, Sydney, and Dubai. With a global footprint, IMG is involved in a variety of sports, including tennis, golf, soccer, and motorsports, and is known for representing high-profile athletes like Serena Williams and Tiger Woods.
  • Wasserman:
    Wasserman boasts a significant international presence, operating in over 65 cities across 27 countries, with offices in key locations like Los Angeles, New York, London, and Tokyo. It represents over 2,000 athletes in various sports, including football, basketball, and baseball, while managing sponsorships, media rights, and marketing strategies. The agency has become known for its holistic approach to talent representation, emphasizing long-term career management and brand development.
  • CAA Sports:
    With offices in multiple countries, including the United States, the United Kingdom, and China, CAA Sports has become one of the top agencies in the sports industry. It operates in cities like Los Angeles, New York, London, and Hong Kong, providing global services that include athlete representation, sponsorship deals, and media rights management. CAA Sports handles a diverse range of clients, from Olympic athletes to major league sports stars, and also focuses on corporate partnerships and brand collaborations.
Impact on the Sports Industry

The influence of sports agencies cannot be overstated. These agencies contribute significantly to the financial landscape of sports through strategic sponsorships, media deals, and international expansion. Agencies act as essential advocates for athletes, ensuring their interests are protected while maximizing earning potential both on and off the field.

Beyond individual athlete management, agencies play a key role in shaping the future of sports business by driving sponsorship trends and facilitating major broadcast deals. Their expertise in handling complex, cross-border negotiations makes them indispensable to the global sports economy.

Building Brands: The Crucial Role of Sports Agencies

At the heart of it all is brand building—both for athletes and sports organizations. The most successful individuals and entities today are those that have crafted strong, recognizable brands. Sports agencies are the masterminds behind this process, guiding athletes and organizations through the intricate journey of brand development, from strategy to execution. Their behind-the-scenes work, although often invisible to the public eye, is what drives the immense success of their clients, whether it’s an athlete securing major endorsements or a sports club expanding its global reach. The agencies’ ability to strategically manage and elevate their clients’ personal and professional identities ensures they remain relevant and powerful in a highly competitive industry. Ultimately, it’s this expert brand-building that propels clients to new heights, allowing them to secure long-lasting commercial success and cultural influence.

The Gatekeepers of Football: How Certain Agents Control Access to Clubs and What You Can Do About It

By
Dr. Erkut Sogut
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Photo by Pixabay on Pexels
The Hidden Power Brokers in Football

In the world of football transfers, agents often assume that their job is to negotiate directly with clubs to secure deals for their players. However, many quickly realize that access to clubs is not as open as it should be. Instead of speaking directly with the sporting director or club executives, they find themselves dealing with an unexpected intermediary, another agent who appears to control the club’s incoming transfers.

These agents, often referred to as “gatekeepers,” are not officially part of the club but hold significant influence over who gets in and who stays out. They work closely with key figures inside the club, sometimes even giving kickbacks to ensure their position remains strong. If an agent refuses to collaborate with them, the deal is often blocked entirely.

For experienced agents, this is an inconvenient but well-known reality. For newer agents trying to break into the business, it can be a serious roadblock, one that limits opportunities, inflates transfer costs, and damages the integrity of the market.

A Personal Experience: The Meeting That Wasn’t What It Seemed

Years ago, I traveled to France to meet with a sporting director at a hotel. As I walked in, I noticed another agent from a different agency standing in the lobby. I didn’t think much of it until the sporting director greeted me and immediately introduced me to this agent.

“Hey, do you guys know each other? Oh, I thought I’d just introduce you guys!”

That was it. No explanation. Just a casual introduction, as if we were supposed to be working together by default. I went ahead with my meeting, but when I finished, the agent was still waiting for me. We sat down for coffee, and he got straight to the point.

“Look, very straightforward. If we do this deal together, there won’t be any issue, and things will move quickly and fast. So I leave it to you to think about it.”

The message was clear. If I wanted my player to join this club, I had to involve him. But I didn’t accept it. Instead, I took my player to another country.

This wasn’t the only time I encountered such a situation. Many agents, particularly those starting in the business, face similar challenges where a deal is blocked simply because a gatekeeper wants their share of the commission.

How Gatekeepers Operate

Gatekeepers exist because they are protected by club insiders. They maintain their influence in several ways.

Controlling Access to Decision-Makers
Instead of dealing with the sporting director, club president, or head coach, an agent is funneled through a specific intermediary. This agent has the ability to fast-track or kill deals at will.

Blocking Direct Negotiations
Even if an agent has built a relationship with a club, the gatekeeper ensures that no transfer happens unless they are involved. Some sporting directors even refuse to take calls or meetings unless their preferred agent is in the loop.

Financial Incentives
These agents are not just looking to facilitate deals. They want a percentage of the commission. This often involves a structure where the agent takes a cut and may share it with club insiders as a kickback.

Club Culture and Structural Weaknesses
Certain leagues and clubs are more susceptible to this system due to their ownership models, particularly clubs that are run as associations rather than privately owned businesses.

When Family Becomes the Gatekeeper

One of the most overlooked yet powerful forms of gatekeeping happens through family connections inside clubs. This is particularly common in clubs that operate under an association model, such as in Germany, where clubs are not privately owned but run by elected boards.

Why is this problematic? Because in an association, the executives making financial decisions are not spending their own money. They are handling club funds with limited personal accountability. This makes it easier for nepotism and hidden agency deals to thrive.

Some common examples

A sporting director introduces his brother, son, or cousin as the “agent” responsible for a player’s transfer.

A club president’s family member controls access to certain signings, ensuring that no deal happens unless they are involved.

In extreme cases, an entire family network within a club dominates the transfer system, making it impossible for independent agents to operate unless they agree to the terms set by these insiders.

Of course, similar situations occur in privately owned clubs as well. But in those cases, at least the owners are spending their own money. In association-run clubs, financial oversight is often weaker, making it easier to exploit the system.

What Can Be Done

Fighting against gatekeepers is not easy, but agents can take certain steps to protect themselves and ensure a fairer transfer system.

Push for Direct Negotiations
Where possible, build strong relationships with club executives and decision-makers to bypass intermediaries.

Leverage Player Power
Players should be informed and encouraged to question unnecessary intermediaries in their transfers. If a club insists on involving a third party, the player should demand to understand why.

Document and Report
Keep records of conversations where gatekeepers attempt to impose themselves on deals.
If there is clear misconduct, report it to FIFA, national federations, or legal authorities. While proving corruption is difficult, multiple reports can help build a case.

Advocate for Stronger Regulations
FIFA and national associations should enforce transparency in agent dealings.
Clubs should be required to disclose all agents involved in a deal, ensuring there is accountability.

Conclusion: Time to Speak Up

The role of gatekeepers in football is a well-known but rarely discussed issue. It is a system that benefits a select few while making life difficult for honest agents trying to do their job. It also inflates transfer fees, introduces unnecessary intermediaries, and sometimes leads to corruption.

By speaking out about these practices and pushing for greater transparency, we can begin to shift the culture of football transfers toward a fairer and more ethical system. It’s time for agents, players, and clubs to take a stand against the unspoken rules that limit opportunities and distort the market.

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