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    Working with Sports Media and Football Journalists as an Agent

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    Introduction

    More so than ever, the press has an incredible influence upon football and its players. Social media has given rise to the phenomenon of fake news and these stories are accessible at the tap of a button on our phones. News comes from all kinds of sources and freedom of speech means that they can write almost anything. Whether it is fiction or not has little significance for some journalists who are paid to create headlines that people will want to read. 

    The press also creates opportunities. For agents, as well as safeguarding and defending clients in the face of negative media and news stories, true or otherwise, is imperative. As is developing good relationships with journalists and other professionals involved in the industry. It can be of benefit sometimes and makes protecting clients easier whilst also possibly helping to open up certain avenues the agent is looking towards to further their clients’ careers. 

    Who are football journalists?

    Journalists that operate within the world of football often have an academic background with qualifications from universities and other higher education. They are particularly skilled in expressing strong opinions through powerful words. Many sports journalists begin through freelance work and internships, or in another part of the industry. As they produce riveting pieces and become increasingly popular for their insightful work, they begin to grow in profile. Their work becomes even more widely read and will cover all kinds of aspects of the game, often covering controversial areas and creating wider debate. Ultimately, it is important to know that the job of a sports journalist is to create eye-catching headlines and articles that people want to read. This is worth bearing in mind.

    The relationship between football and the media

    Whereas with social media, a content-driven audience requires players to post frequently, interviews and media work as such requires a more nuanced approach. The story behind an agent’s client’s rise from the dream of becoming a footballer to the reality in which they find themselves can only be repeated a limited number of times, so accepting every interview request or opportunity isn’t the best thing to do. It is of course a positive to have a player or coach client in the public eye spreading positive messages but the last thing an agent wants to do is devalue the worth of their client’s comments or story. 

    Depending upon the calibre of the client, it is recommended that the agent does due-diligence and research on news platforms and chooses perhaps the most appropriate but well-known newspapers or interviewers in order to attract the biggest audiences. In addition, timing is a crucial factor for agents to consider as well. If a client finds themselves in a difficult situation, instructing them to go straight to the press to defend themselves isn’t always the best approach. Agents need to understand when it is appropriate to let the situation settle a little, remove any emotion that may lead a client to speak recklessly, and then make a decision wisely. Agents can also step in as a protective shield when this is called for. If there are negative circumstances or criticism surrounding the player, the agent can work with the press to reposition themselves as the ‘scapegoat’, diverting the blame onto them and alleviating it away from the player. If done properly and efficiently, the poor publicity will reflect upon the agent rather than the player. It is a necessary sacrifice for agents to best serve their clients. A well-documented example of such behaviour by an agent is from the late Mino Raiola who occasionally placed himself in front of his players to protect them.

    Contrastingly, if the player is playing brilliantly and is grabbing headlines it may then be productive and beneficial to participate in interviews. Agents need to understand that the voice of a client being heard across news platforms will make them more relatable and boost interaction with fans. An agent must also make sure that whilst it is important for them to speak authentically, there must also be a level of media training to prevent any detrimental impact of interviews. Saying the wrong thing at the wrong time can, in extreme cases, even be career-ending. Interviews can take place in a number of different forms and different times, and in cases where an agent cannot be present (for example a pre- or post- match interview), it is even more crucial that the agent guides their player or coach client in how to conduct themselves in an appropriate way.

    Newspaper or magazine interviews are of course much more controllable. Here, it is the agent’s responsibility to provide the client with prior knowledge of the questions to ensure that they are prepared to give positive and clear answers. This is why having last authorisation on the questions, as well as the power to dictate the article headline, is something that agents will always seek before putting clients in such a position. 

    Another interview format is through social media channels; perhaps as a live Instagram or Facebook session or a Twitter Q&A. Especially in live sessions and Q&A’s, there is a feeling of direct engagement and interaction with the fanbase which can be a positive thing. However, as these are often live, the player must also be cautious as once it is seen and heard by anyone, it is unrecoverable. Speaking badly about their club, other players or managers for example, is an absolute no.

    Global sporting news outlets and social media platforms

     

    Below is a table that outlines some of the best known and most widely read or viewed news platforms and producers in each of the key football countries.

    Country

    Sports news outlets

    England

    BBC Sport, Sky Sports, FourFourTwo, LADbible, BT Sport, The Athletic

    Germany

    11 Freunde, Kicker, DW Sports, Sky Sports

    France

    L’Équipe, France Football, Le Monde

    Spain

    Marca, AS, Sport, Estadio Deportivo

    Italy

    La Gazzetta dello Sport, Corriere dello Sport, Tuttosport

    Portugal

    A Bola, O Jogo, Record

    Netherlands

    Voetbalzone, Voetbal International, Voetbal Primeur, FC Update

    USA

    ESPN, Bleacher Report, Sports Illustrated

    Turkey

    Fanatik, Fotomaç

    Australia

    SBS World Game, Fox Sports, The Daily Telegraph, Herald Sun

    Brazil

    ESPN, BolaVIP, SporTV, Gazeta de Alagoas, Lance!, RJsports

    Belgium

    HLN, het Nieuwsblad

    Austria

    Kronen Zeitung, Laola, SkySport

    Switzerland

    11 Freunde, Blick, SRF Sport

    Mexico

    ESPN, Marca, Depor, Mediotiempo, Record, Excélsior

    Serbia

    ArenaSport, SportKlub, Sportski Jurnal

     

    This list is of course not exhaustive, and most mainstream newspapers have their own influential sports columns that are widely read. When choosing which news outlets would be most beneficial for your player to interview with, it is important to consider the audience which the organisation appeals to, in conjunction with the country or regions that it sells in.

    For social media channels, the demographic of their audience and the unique type of news that they share is important to consider for agents. Some pages are known for creating ‘clickbait’ stories and it is best to avoid clients involving themselves with such a platform as it is likely their words will be manoeuvred or manipulated in order to create a better story or headline. Targeting sports or football-specific pages is a safer way of ensuring the intentions of the journalists are purely for footballing reasons and aimed towards football fans. 

    Working with journalists

    Knowing which journalists to trust is something that all agents find difficult at some point and is a part of the profession that agents will learn as they go. As an agent, it is part of the role to receive endless calls asking about the future of clients, with many journalists cleverly phrasing questions in the hope of capturing snippets of information. Therefore, agents always have to be cautious, as any mistake could be costly and could harm a client’s career or image. However, this doesn’t mean that an agent should not pursue any relations with journalists, as they can be greatly effective in strengthening their stance as an agent when representing clients. Of course, relationships with journalists need to be mutually beneficial, and they’ll be looking to get some information back if they are helping the agent in return. This is normal practice and just how it is in most other interacting and overlapping professions and walks of life. 

    Perhaps the best way to understand how journalists and agents can operate productively and professionally together for a common purpose is to consider some examples. The following scenarios are case when journalists can be really important to an agent and their clients:

    1. A client wants to move club: speaking with a trusted journalist contact to see if they know information that the agent may not (i.e. about the club’s intentions, or other players moving). Similarly, helping spread word of the positive impact a client has and their on-pitch performances is something that can be done.
    2. A client wants a new contract: much like the above scenario, the media contact can be very useful. An agent could come out on behalf of their player signalling their intentions to stay despite outside interest, and thus help spike some urgency from their current club and maybe even force the hand of outside interest to raise their interest and offer if they are particularly keen on the client. 
    3. A client is launching a business: off-pitch ventures are also newsworthy, and if an agent is trying to promote a new brand or business that the client has launched then they may be able to utilise a connection in the media to help share information and promote it. This may be an opportunity to do interviews or media work with a platform that is not just football-focused, depending on the nature of the business the player is launching.
    4. A client is supporting a charity: another newsworthy form of off-pitch activity is if a client is actively engaging with and raising awareness for charitable projects and campaigns. In order to enhance the positive impact a client is able to have upon the charitable organisation, promotion within the media will accentuate this and hence, the agent should make journalists aware of the valuable work the charity and the client are doing.

    Summary

    In summary, football journalism and the sports media are an integral part of modern day sport. They can have a profound impact on business dealings, transactions and opportunities in football. Hence, agents need to be able to understand how the sports media functions, their goals and how they may be able to align with journalists and the incentives to help work towards a common goal promoting the best interests of clients.  The best way of doing this is to build strong relationships and trusting professional working connections within the media.

    The European Football Summer Transfer Window so Far

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    Introduction

    At the time of writing, the majority of European football markets have approximately 4 weeks remaining in what has been a historic and memorable transfer window. For clubs, players, fans and football agents, as well as the typical media frenzies and relentless rumour mills, the unprecedented activity of the Saudi Arabian market attracting some of Europe’s biggest stars and an array of wealthy owners willing to spend heavily on bringing in top talents has made for a unique window thus far. 

    Many more high-profile rumours and transfers are expected over the next few weeks which we will review once the windows across the continent are shut. For now, this blog will assess everything we have seen so far, particularly from the perspective of a football agent operating across the markets, and identify key factors affecting the nature of activity in the window. 

    A General Overview

    Very interestingly, there have been different layers to the transfer window this summer so far. On the top layer, the biggest clubs and leagues across the European continent have generally been very active. There has been expansive expenditure from clubs seeking to improve their squads and compete for the top European trophies in the 2023/24 season. The market has been fairly fast-paced, the usual rumour mill has been inundated with various Saudi Pro-League targets and some of the top talents in Europe such as Jude Bellignham and Kylian Mbappe have been dominating the headlines. 

    Beneath this, the market has been a lot slower-moving. Clubs in the second tiers of European football and below have not been as active in general, compared to how we have seen in the past. Although the section below explains why this might be, it is a particularly fascinating factor for agents to consider when pursuing opportunities for clients in these leagues. It may be a frustrating situation but patience and identifying the right kind of opportunities has become particularly important.

    One other window to consider before we delve into the European windows is the mid-season window for Major League Soccer in the United States. This has been another major influence on the business and media coverage of the transfer market across Europe as similarly to Saudi Arabia, the MLS, durings its one-month-long window, was linked with some major stars in the sport. The addition of some big names such as Sergio Busquets, Jordia Alba, and of course Lionel Messi to Inter Miami demonstrated that the MLS will be a factor to be accounted for during future summer windows in Europe. The MLS mid-season window closed at the beginning of August but based upon the activity we saw during its opening, we can expect that the extended off-season window in winter will be particularly proactive and the league will continue to grow and compete with European clubs. 

    The Finances

    The stark differences between spending and activity in the lower clubs and higher clubs may be a reflection of how clubs are faring now the restrictions and uncertainty of the Coronavirus pandemic has passed. Clubs across Europe have been able to take stock and analyse exactly where they stand financially after the damaging impact of the pandemic caused extensive economic difficulties. The economic situations of European clubs emerging from the pandemic have impacted the money available for top transfers and have affected the transfer strategies of many clubs. 

    The net spending of clubs in second tiers and below of major European football countries has been restricted. This is because, on the whole, these clubs were worst affected by the economic downfall caused by the pandemic. We have seen during this window that clubs at these levels are, more than ever, designing the transfer window approach around seeking the best free agent talents or paying lower transfer fees for younger players in the hope of developing them and perhaps looking to sell them for profit in the future. This has placed a great demand on the hierarchy of these clubs to strategise and formulate the best approach to a transfer window that can improve their current squad whilst also living within their financial means.

    Despite experiencing losses from fan attendance during the pandemic, the top clubs will always be financially secure as their biggest sources of revenue come from broadcasting rights and lucrative sponsorship deals. Even in the 2022/23 season, only two years after the COVID-19 pandemic, English Premier League clubs spent a total of £2.8billion. This was a new record, extravagantly surpassing the previous league record of £1.9billion in the 2017/18 season. 

    The English Premier League is perhaps the best way to gauge the top end of the European summer transfer market. So far this window, Premier League clubs have already spent over £1.5billion with approximately a month still remaining for this figure to rise. Compared with the money generated from players being sold by Premier League clubs, this figure appears even higher, with the league currently sitting on a balance sheet of over an £800million loss. This averages out as each club spending around £35million more than they generate from sales. 

    Let’s take a look at the top European leagues and their total balances so far in this summer window. We have also included the Saudi Pro-League spending as this has been a significant and unprecedented factor affecting business in this window:

    League 2023 Summer Window Spending
    English Premier League €1,659,990,000
    Spanish La Liga €281,100,000
    Italian Serie A €571,145,000
    German Bundesliga €457,079,487
    France Ligue 1 €493,940,000
    Dutch Eredivisie €103,250,000
    Portuguese Liga Portugal €111,885,000
    Saudi Pro-League €442,207,545

    Importantly, some of these figures are skewed by large anomalies that don’t reflect the general pattern of investment into transfers of the majority of clubs in the league but are deceivingly increased by a small handful on large transfers. For example, the €105million transfer of Jude Bellingham from Borussia Dortmund to Real Madrid is over a third of the entire La Liga expenditure so far this summer. 

    Another significant statistic so far this window is of course, Saudi Arabia, which has been perhaps the most discussed new market in the daily football news over the last few months with seemingly every top European talent linked with a move to the new league. This figure of €442m expenditure so far this year is made all the more extraordinary when compared with the spending of the league over the past seasons which was just €43m in 2022, €92m in 2021, and €67m in 2020. It is also very likely that this figure will continue to rise in the coming weeks. 

    We mention the Saudi Pro-League here as the collateral impact it has had on the European summer transfer window can not be underestimated. Due to the large salaries and transfer fees that clubs in the Saudi League are able to pay, it has placed increased pressure on European clubs struggling to compete with such lucrative financial opportunities. This has meant that many top talents that would ordinarily have moved to European clubs, have been lost from the market and not been part of a club’s expenditure this summer. Players of the likes of Ruben Neves, Fabinho, Riyad Mahrez, Allan Saint-Maximin, Sadio Mane, Edouard Mendy and Kalidou Koulibaly were linked with moves to top European clubs and, in an ordinary window, may have moved there. However, in this incredible 2023 summer window, these players will now ply their trade in Saudi Arabia. This has therefore had a profound effect on the expenditure, business and transfer strategies of the top European clubs who we must also consider are restricted in the extent to which they can compete with Saudi Arabia due to the UEFA Financial Fair Play regulations.  

    Another interesting component of each summer transfer window is the ebbs and flows of different clubs and their proactivity in a market. This summer window has been much the same with different clubs being more active and expansive in their transactions than they have themselves before, and more so than their competition. For example, in the Premier League, this summer window so far has seen Arsenal spend well above their usual strategy, bringing in Declan Rice, Kai Havertz from London-rivals Chelsea, and Jurrien Timber for approximately €230million. This is already €100million above their spending last summer and is likely to rise further. This may be a reflection of their positive 2022/23 season performance and a willingness to push on. 

    On the other side of the spectrum, West Ham suffered a poor league performance last season and despite winning the Euro Conference League to salvage their season, their expenditure on transfers in the summer window remains non-existent. This is a stark contrast to the €182million spent by the club in the same window last year. These changes in expenditure and a willingness to be active in the market is something that players and their agents ought to be aware of as it shows which opportunities may be the most likely and the best way of approaching each one. 

    As with these differences in expenditure, it is important to be aware of the strategy and approaches of different clubs when monitoring the transfer window for clients as an agent. It can undermine the professionalism of an agent if they lack understanding of how a club is operating in a particular window. For example, clubs that are having known financial difficulties, in top league or in lower tiers, will not appreciate being offered players for fees well outside of the ceiling of what they can afford. Contrastingly, an agent approaching such a club with an enticing opportunity to sign a free agent that will bolster their current squad, is more likely to be able to find a deal for their client and build a relationship with the club for the future. 

    The Effect of New Regulations

    The 2023/24 season is the second year of implementing FIFA’s recent loan regulations. This season, clubs will only be allowed a maximum of 7 players over 21 years of age to go out on loan, one less than was permitted in 2022/23. This has meant that some clubs that previously adopted an extensive loan system for their large squads are having to adapt. Particularly in lower leagues, this has meant that the window has been a little slower than usual, particularly when looking for loans. Agents must consider these regulations when looking for loan opportunities for their clients. If their client is over 21, it is not professional and demonstrates a lack of research if they offer the client to a club that has already filled their maximum loan capacity. 

    Another major set of regulations that have been formulated since the 2022 summer window is the new FIFA Football Agent Regulations. The date for full implementation is after the conclusion of the 2023 summer window and so this will be the final transfer window before the full effects are felt. Commissions in this window for agents can still be as they have negotiated before and will mostly be around 10% of a player’s total gross contract. The new FFAR, as we have discussed in our previous blogs, has made amendments to these commission payments that agents can receive from transactions and it will soon be limited to 3% if the player’s total remuneration is above $200,000 or 5% if it is under this value. This is something that will change the financial details of transfers of players between clubs and agents should be aware of how this may impact their business and the opportunities presented to clients. However, it should not be a motivating factor in trying to prematurely force deals to be completed in this window for the sake of being able to claim a higher commission.  

    The Next Month

    In our blog following the conclusion of this summer window, we will provide an overall review of the market. However, we predict that the next few weeks leading up to the end of the window across the European continent will follow a similar pattern to previous seasons although they may materialise in a slightly different form. 

    It is common that towards the end of the window and after the first couple of gameweeks, there is a growing sense of urgency from clubs. Some players may pick up early injuries in games and clubs will quickly be able to identify the weakest areas of their squad that needs improving before the end of the window in order to compete for the season. Agents should be monitoring the early performances of clubs and players as well as identifying areas where a club may be looking to strengthen or replace injured players. 

    As it nears deadline day in different European transfer markets, it is likely that we will see many deals pushed over the line. The heightened pressurised environment causes opportunities to arise unexpectedly and things can move very quickly. We can expect the Saudi Pro-League to remain particularly active during these weeks and have an effect on the squads of European clubs, many of whom will seek to urgently replace their losses before the window closes. Top clubs will remain willing to spend large sums of money on bringing in top talents. On the other hand, we also expect the loan market to accelerate and registration of free agents to increase as clubs become more hurried in their search to improve their squads. 

    It is important for agents to note the closing date of different transfer windows across the European continent and beyond and particularly the influential impact they will have on the market and the opportunities it could create. For example, the windows in Turkey, Qatar and Saudi Arabia continue for around two weeks beyond the majority of European markets. During this extended period, clubs in European markets that may not have been able to sell on players they wished to during other European windows will now focus on offloading these players in the markets that are still open. For example, in Turkey this two week period in September provides an opportunity for clubs and ordinarily a large quantity of transactions are done during this time. Agents and selling clubs need to be aware of this as the lack of leverage and competition for players will mean clubs in Turkey will be pursuing their targets for lower financial costs. It is certainly a market worth following over the coming weeks until its closure. 

    Summary In summary, this summer transfer window in Europe has perhaps been greatest affected by the unprecedented activity of the Saudi Pro-League. Nevertheless, we are seeing large amounts of activity across Europe’s top leagues. With increased economic predictability and stability on the other side of the COVID-19 pandemic, clubs are now in a position to be able to invest sensibly and understand their own financial limits. For agents, this window has been volatile and unprecedented in many ways, although there have been many opportunities for clients to find new clubs and it has been vital to continue to monitor the market. The remaining few weeks of the window will tell us more about how exactly the summer transfer window of 2023 is unique to any window that has come before it.

    Doing a Deal in England

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    Introduction 

    Within our latest series “How to complete a football transfer anywhere in the world”, we are delving into the unique differences in the football transfer market in each country. As well as every country having its own tax, employment and other laws to abide by, agents also need to understand a variety of different aspects such as the culture of each country, different club structures, salary and transfer budgets, the regulations of the leagues, work permit restrictions and more. 

    In this blog we will focus on how to complete a transfer in England, under the English Football Association regulations, of a player to the English Football League or the Premier League. 

    The Main Differences

    The English transfer system is one of the most well documented in the football world. Every year there is media speculation, coverage and exposure of the two English transfer windows as it involves clubs that are some of the most widely supported global giants.

    One of the key aspects that differs from every other football market across the world is the currency. We will explore this in more detail later but we can emphasise here that agents must appreciate they are dealing and discussing possible transfers in terms of British Pound Sterling (£) rather than Euros or Dollars.

    Another unique difference of the English transfer market that also provides a great opportunity to agents is the wealth of the leagues, particularly the Premier League. Agents ought to be aware that the average salary in the English Premier League is over £3million every year. Additionally, the top clubs are able to pay significant transfer fees and will have expansive budgets, especially in the summer transfer window between seasons. Some of the top clubs in England have been known to occasionally spend upwards of £100million in a single window. 

    The revenue generated from TV and broadcasting rights is evenly distributed in England. This means that even the smaller clubs are financially very strong, especially in comparison with many foreign markets. Combined with lucrative sponsorship packages, it creates an affluent football market that is attractive to players and agents not just for the career opportunity but also the financial rewards.

    Some clubs in the second tier and below are also financially robust. The English Championship (second tier) can often pay players above what they could earn in other well known top flights across the footballing world. England is a lucrative market that, if agents understand how to deal within, can be an attractive option for them and their clients. 

    The Transfer System Structure

    England has two transfer windows each year. A month-long mid-season window that begins in January, and a longer window between seasons  that is officially open for around 80 days from June until the beginning of September. During these times, clubs are able to register players into their squads for the rest of the season or the upcoming one. 

    Significantly, the reality is that the English transfer market is rarely quiet. To get a deal done, an agent will usually speak at length with clubs and their clients between transfer windows. Often a deal is agreed in principle well before the window officially opens. It is then that completion and the acts of completing medical, media duties and signing contracts takes place. 

    In General, football clubs in England are highly professionalised and will have transfer strategies and plans that they will stick to. Some clubs prefer to identify younger, unearthed high potential talents for good value that they believe can improve their squad and will develop and perhaps be sold for a much higher price as shrewd business for the club. Others, the bigger and wealthier clubs, will target well-known marquee talents to bring them trophies. Agents need to understand where on this spectrum their client lies and identify the most appropriate clubs. Pinpointing the right opportunities to target can make the chances of completing a successful deal far more likely for the agent and the client they’re representing. 

    For the clubs that compete in the higher tiers of English football, agents should identify how each club conducts their own independent transfer system. This is because they will often have a high-functioning in-house transfer department. Different clubs have different hierarchy structures for their transfer business, which can be led by a Head of Recruitment, Technical Director, Sporting Director and Director of Football. Although each title is a different variation, these roles are very similar in many ways. Other individuals such as the Chairman and Chief Scouts will be heavily involved in the club’s transfer system, which will also be overseen and scrutinised by the owner(s) of the club. The transfer team can be extensive and includes additional members such as scouts, analysts and lawyers. As an agent, identifying and knowing the right contact who has at least a ‘decision-influencing’ level of authority inside the club will enhance the likelihood of completing a deal. 

    Financial and Payment Details

    As we touched upon above, one aspect that stands out about the English market is its financial reputation. Agents will always seek to complete a deal here as often their client will have a desire to compete and succeed in the historic and iconic English leagues, owned by some of the wealthiest owners in the game, and the monetary rewards for doing so is good for both the client and the agent themselves. 

    Schedule 2 is perhaps the most important document for agents looking to complete a successful and desirable deal in England. Whilst the first part of an employment contract in England is a standardised contract provided by the FA, schedule 2 is the second element of the contract which outlines every negotiable aspect for an agent. It is within this section where salaries will be agreed upon as well as the opportunity for agents to seek to include additional components such as winning, goal, clean sheet, and league position bonuses or other important elements such as a release clause. These negotiable figures are regulated and determined within schedule 2. 

    As mentioned, every transaction and deal is done in Pound Sterling. When striving to complete a deal, agents need to ensure they appreciate the true value of what is being offered to them and the client as it is in a unique currency with differing exchange rates. Completing a deal is difficult but completing the right deal is what is most important for the client and for the agent. 

    Another factor that affects this is the tax rate. Footballers are subject to income tax in England, as a member of the general public and will be obliged to pay the necessary sums to HMRC (the English tax system). The income tax is in a tiered system, increasing as a player earns more. For the top footballers, any gross salary they are paid over £125,000 is subject to a 45% income tax requirement. This needs to be accounted for when negotiating the financial terms of an employment contract and completing the deal. 

    Image rights for the top players transferring to England is a key component of contracts and financial negotiations for agents in the market. This is particularly common for the top players in the Premier League. Agents need to be aware that in England, a portion of the negotiated salary can be paid directly through a player’s image rights company. This is overseen by HMRC and currently permits a maximum of 20% of the remuneration value of an employment contract to be paid the the ‘company’ set up to hold the player’s image rights.   

    Significantly, England differs from other football markets in that all financial details will be quoted as a ‘gross’ value. Agents will negotiate a gross deal rather than net, unlike the global markets they may be used to working in. It is not unheard of for foreign agents to make big mistakes by confusing net and gross payments due to this unfamiliarity. 

    Player employment contracts in England will usually consist of a similar structure, regardless of the club you are dealing with, as the FA provides a standardised template that clubs use. However, additional financial terms such as bonuses, image rights agreements, sell-on clauses, and agent commissions, will be added and altered to each contract. When completing a deal in England, agents should outsource specialist legal advice from an expert in English contractual and employment laws to ensure that everything within the contracts is legally sound and that there will be no surprises or disappointments for them and their clients.

    VISA Requirements 

    England is part of the United Kingdom, which has recently left the European Union during BREXIT. As a result, rules and regulations regarding the transfer of foreign players into the league have changed. A foreign player hoping to play in England is subject to Governing Body Endorsement criteria and, more recently, ESC Player criteria. As an agent, it is important to be able to accurately judge whether your client satisfies the GBE or ESC criteria and if the club is able to register another ESC player. More information on this can be found in our blog. 

    This area is vital as VISA requirements are integral to the English transfer system and the purchase of foreign players by clubs. An agent can undermine their professionalism to clubs if they offer players who cannot be granted a VISA to play in England or the club have already maximised their ESC player capacity.

    Additional points to note 

    Football is an integral part of English culture and society. There are many good level football clubs spread across the small country and even teams in the 6th tier of English football will have a community behind it and boast healthy attendances at home games. Therefore, when completing a deal for a client in England, agents must also note the significance of the fans of the club for how successful their client may be here. 

    English fans are very passionate and generally have a voice and opinion which is appreciated and considered by the football clubs. It is no surprise therefore that some of the most successful foreign players that have moved to England are those that have engaged brilliantly with the fanbase. To complete a deal in England, agents need to encourage their client to interact with the fans and present themselves in an authentic manner, to gain the support of the fans. The backing and recognition of fans can, perhaps surprisingly, influence whether a potentially tentative deal for a player gets completed or not. 

    This leads me on to the next additional point for completing a deal in England… the media. The English media is infamous and its coverage of football players can often reinforce this perception. 

    When a player is rumoured with a transfer to an English club, the media will begin to investigate the player and an array of different articles will begin to appear on various multimedia platforms. Misinformation and controversial stories about a client in the English press can have an effect on whether a deal is completed. The agent needs to not only ensure that press coverage of their client is positive, but it also helps to have good contacts with journalists in the region. Clubs pay attention to what is written and published within the media and positive stories can make a client more appealing to a club and help move the deal one step closer to a desirable conclusion. 

    Something which can help a client and the agent in regards to the media, and for English football in general, is simply possessing a good grasp of the English language. The language is the most commonly spoken in the world and this remains the case in football. Particularly for an agent seeking to do a deal in the country, speaking English is an absolute necessity or it can make negotiations and discussions extremely difficult. Furthermore, clients and players should be encouraged and supported in learning English from the earliest stage possible during their youth and the beginning of their careers. If the client is able to speak English well, this can add to their appeal to clubs in England and will not be an obstacle to overcome in any potential deal. Once the player has moved to England, adapting to the new league will be particularly difficult if English is hard for the player to understand. Fluency in the language will increase the chances of success both for the agent in completing the deal as well as for the player in adapting to and thriving within the new environment. 

    In England, an international agent trying to complete a deal for a client here from a foreign country may encounter several agencies that are involved in a large proportion of business transactions in English football. This is something to be aware of as agents can consider partnering with these agencies to find the best opportunity for their client and also in understanding that some clubs have a large cohort of players represented by the same agency which may bring in additional factors to completing a deal. For agents, simply understanding the transfer market will help with deals in England but also understanding the agent landscape can be an important advantage.

    Summary 

    In summary, as with many global football markets, there are many factories that influence the chances of a potential deal being successfully completed. The more knowledge and expertise an agent has of the region, the more likely it is that they will understand the best steps to take to complete a deal. 

    Finally, it is worth mentioning here that there are many agents based in England and so, to avoid mistakes and enhance their chances of a deal, foreign agents will often partner with local agents, or at least a lawyer, in England. They will generally have a better understanding of the intricate details of the market and benefit the agent and their client.

    Don’t forget we are also running an online course providing the perfect preparation for how to pass the FIFA football agent exam on the 12th August. You can register for the course by clicking here. Alternatively, for readers based in Germany, we are also conducting an in-person event in Frankfurt on the 2nd September which you can register for by clicking here.

    How to Become a Sports Lawyer and Working with Agents

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    Introduction

    A common question that is asked is; “What is the difference between sports lawyers and agents?”. In truth, there is a lot of overlap when it comes to representing a client in contract negotiations for example. Contract law is, after all, a major part of legal education and procedures. An important distinction is that agents are not limited solely to legal aspects of caring for a client. Nevertheless, a good or basic understanding of legal knowledge is important for agents. However, lawyers exist alongside agents for good reason.

    This blog will explain the vital role that lawyers play and how agents create relationships with them to improve the services they can provide to their clients. 

    What is sports law and what is a sports lawyer?

    Sports law is an umbrella term that covers a wide range of legal issues relating to athletes and sports organisations and companies. It is made up of lots of practice areas, which include (but is not limited to): Contract law, Intellectual property (IP), Image rights, Family law, Commercial law, Tax law, Personal injury and more. Sports Law brings together all of these areas of law under the context of a sporting environment such as a governing body, a team or an individual athlete. In the modern era of football, every top club will have at least one in-house lawyer that will deal with a variety of legal matters each day and particularly contracts. This has become a common trend as a result of the rising prevalence of image right complications and complexities.

    In short, a Sports Lawyer or Sports Attorney is a licensed legal professional that represents athletes, teams, leagues, industry boards and other organisations and individuals in the sports industry such as, for the purpose of this blog, agents. They work on a variety of legal issues from a wide range of practice areas. You need to know a variety of areas of law to be a successful sports lawyer, however, a good understanding of contract law is perhaps of most importance, as it forms the basis for most of the main areas of law in this industry.

    To become a sports lawyer, one must meet the specific formal and ongoing educational requirements of the country that they wish to practise in. Staying up to date on the current laws is essential to being a successful sports lawyer and competently representing a client.

    Sports lawyers are licensed to practise law professionally, while sports agents manage a player’s career, which can include contract negotiations and personal assistance. In essence, the key difference is that a sports lawyer can provide their client with specific legal advice and assistance. Sports lawyers are the only professionals that can guide their clients on legal matters. There are, however, some qualified lawyers that also work as well-known sports agents, and represent their clients in both capacities.

    How to become a sports lawyer

    Generally, there is no formal single path to becoming a sports lawyer. A sports lawyer is simply an extension of a lawyer that comes to specialise in sports law. First and foremost, to venture into sports law, it is necessary to originally qualify as a general lawyer in the country that you wish to practise in. Depending on the country, there are often extensive and intellectually-challenging educational and professional prerequisites for individuals to qualify as practising lawyers. Once qualified as a lawyer, it is then possible to gain experience in the sports law field on various cases that can lead to specialisation in the industry and recognition as a sports lawyer. 

    Overall, there are not many full-time sports law specialists in the industry. Most lawyers work in another area of law such as contract law, commercial law, and family law while becoming involved in sports law cases simultaneously. However, working in different areas of law does have significant benefits and transferable skills that lawyers can then implement into dealing with sports legal matters. 

    One thing to be aware of when applying to legal roles and employment is that many large law firms may also have a sports law department. Applying to these firms could be a great strategy for those looking to gain valuable experience in the unique sector of law. It enhances the possibility of specialising in the field of sport as a lawyer, particularly if you demonstrate extensive knowledge and willingness to engage with the area. Once working for a firm, it is more likely that sports-focused cases will arise and present opportunities to transition into the full-time sports law profession.  

    The importance of sports lawyers for agents

    In almost every opportunity an agent identifies for a client, there will be legal implications. When they sign for a new club or a contract extension, or in any endorsement deal, as well as other off-pitch services you provide such as financial management, investments and social media, there will almost always be a contractual agreement and clauses that must be adhered to. Having a general understanding of contractual law, sports law or any legal knowledge will inevitably help agents. Nonetheless, recognising where and when an expert opinion and guidance may be needed is vital for agents. 

    In a contractual negotiation, agents will often call upon a trusted lawyer who is a close contact of theirs to give a full proof read to ensure that it is legally sound. It is very common that lawyers return initial contract drafts with countless notes and pointers of clauses or elements that need to be reconsidered and addressed. If you had signed this contract without consulting the lawyer, you would have left your client in an unfavourable and undesired position. Bringing in a lawyer is always worth it if it protects the main purpose of the agent for benefitting a client and prioritising their best interests.

    Creating a relationship with a lawyer

    Agents ought to build strong and trusting relationships or connections with sports or contract law specialists over the years, enabling them to find the right help.  

    This is particularly important for agents that conduct their business internationally. In other words, agents that transfer clients between different markets and leagues cannot possibly have a comprehensive understanding of all of the intricate tax and employment laws in each country. Every country is different and hence, working with a local lawyer during these deals is absolutely necessary. For example, a recent deal for my team of a player to Poland meant we needed to ensure that every contract detail complied with and adhered to Polish tax and employment law and was the best possible clauses for our client. In such a case it is vital to thoroughly consult with an experienced Polish tax or employment lawyer as we did. 

    By doing this the agent can protect the client as well as themselves as it avoids any risk of mistakes and accusations from the client of doing your job badly. Some agents may think it isn’t worth speaking with a lawyer in some instances as it is expensive to outsource legal work. However, the consequences of not doing so and making a legal mistake can be far more costly so it is always recommended that agents bring in qualified lawyers during their deals to ensure legal soundness. This demonstrates professionalism. 

    Due diligence and research when connecting with a lawyer is imperative. There are various sports law firms operating in different countries and leagues with different specialties. Agents usually also speak to other agents or sports industry personnel as they will be able to advise on the best lawyers they may have come across in their own experiences. Both agents and lawyers must ensure that they present themselves in a professional and reputable manner and advertise themselves as someone other sports industry professionals would want to work with. The impression they give of their trustworthiness and personal values will influence the likelihood of lawyers and agents collaborating effectively in a long-lasting professional relationship.

    Summary

    This blog has shown that there is a lot of overlap between agents and lawyers and the skills of a lawyer are complementary to the capabilities as an agent. Becoming a sports lawyer becomes possible once an individual has obtained the necessary requirements and then opportunities to engage with sports-centred cases may arise from any situation and facilitates specialising in the sports legal sector. Agents will often work particularly closely with sports lawyers as they have many instances and proposals which require the services of a legal expert. Hopefully this blog has demonstrated how to go about working alongside lawyers or agents and how it can beneficially serve a common purpose and goal.

    Don’t forget we are also running an online course providing the perfect preparation for how to pass the FIFA football agent exam on the 12th August. You can register for the course by clicking here. Alternatively, for readers based in Germany, we are also conducting an in-person event in Frankfurt on the 2nd September which you can register for by clicking here.

    FIFA’s Regulations for the Protection of Minors in Football

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    Introduction

    The 693-page FIFA Study Materials Documents consists of all the key documents distributed by FIFA that agents need to understand and be able to implement and adhere to in their profession. The documents comprehensively cover every aspect of regulation applicable to the work of a football agent.

    For the purposes of this blog, we will consider two particular articles of two of the major FIFA Documents; article 13 of the FIFA Football Agent Regulations, and article 19 of the FIFA Regulations on the Status and Transfer of Players. These articles specifically address the protection of minors within the game of football in relation to agents and international transfers and are to be regarded as being of utmost importance to ensure the appropriate management of under 18’s.

    FFAR: Article 13

    Article 13 of the FIFA Football Agent Regulations outlines FIFA’s policies for agents concerning the representation of minors. The article contains four important subsections that are explained below:

    13.1: This clause has two components. Firstly, it stipulates that an agent can only make an approach to a youth player or their legal guardian if they are within six months of the legal age at which they would be able to sign their first professional contract based upon the laws of the country in which they are playing. For example, if a youth player played in a national association which prohibited players from entering into a professional contract until the age of 18, an agent would not be able to approach the player or their guardian in relation to their services as an agent unless the player was at least 17 years and 6 months old. Needless to say, this also means that a representation contract will not be signable nor legally valid if it is signed before the player is of this age.

    Secondly, this clause also outlines the requirement that in order for an agent to appropriately make such an approach to a minor, they must have obtained prior written consent from the legal guardian of the young player. Without this, the agent’s approach will infringe upon FIFA’s regulations designed for the protection of minors and hence, the individual concerned will be subject to disciplinary action outlined in 13.4. Importantly, this clause makes it clear that oral consent is not sufficient and that the agent must be able to produce evidence of written consent.

    13.2: The second clause in article 13 states that it will not be permissible for an agent to engage in representing a minor, or a club in a transaction involving a minor, unless they have previously completed the FIFA Continuing Professional Development (CPD) course relevant to minors. They must also ensure they have the necessary authority to engage in such activity involving minors in line with wider national laws or the FIFA member association under which the minor is employed. This may include further qualifications and checks to confirm an individual’s suitability for engaging with minors. 

    13.3: This clause outlines the provisions and requirements for the representation agreement or contract between a minor and an agent to be legally enforceable and valid. Three components are stated. Firstly, the contract must meet the minimum requirements for a valid representation agreement given in article 12 of the FFAR, this is the inclusion of the names of the parties, the duration of the agreement, the financial obligations (service fee), the nature of services provided by the agent, and the signatures of all involved parties. Secondly, the agent must also have conclusively complied with and adhered to clauses 1 and 2 as explained above. Finally, the extension to a representation agreement between a minor and an agent is that the contract must also be signed by the legal guardian of the player as well as the minor, in line with national laws. 

    13.4: The final point mentioned within article 13 briefly touches upon the disciplinary policy that FIFA will adopt if the regulations in the article are undermined or infringed upon by an agent. Particularly regarding clause 1 and the manner of approach to minors, a violation of these guidelines will be sanctioned by a fine of a specified sum as well as a suspension of the individual’s license as a football agent. Such a suspension can apply for up to two years depending upon the circumstances. This will be assessed on a case by case basis. 

    RSTP: Article 19

    The FIFA Regulations on the Status and Transfer of Players is the largest content of the FIFA Study Materials. The 101 pages covers a variety of key aspects such as training compensation, third party influence, player registration and contractual stability. Article 19 is split into three sections; 19. Protection of Minors; 19bis. Registration and Reporting of Minors at Academies; and 19ter. Trials. They all contain very significant details regarding the management of minors in transactions between clubs and in international transfers. 

    The key point of article 19 is given in clause 19.1 and states that “the international transfer of players is only permitted if the player is over the age of 18”. In other words, the general principle is that a minor is not permitted to transfer internationally. However, clause 19.2 complicates matters by providing five exceptions to 19.1 in which this general principle can be dismissed. These are explained as follows:

    1. An international transfer of a minor may legally take place if the player’s parents (i.e. their legal guardians) relocate to another country in which the new club is located. Importantly, the relocation of the family must be for a purpose or reason that is not related or linked in any way to football. 
    2. This is a specific exception that only applies if the player is at least 16 years old, but still under 18; and where either the transfer takes place within the European Union or the European Economic Area or if it is between two associations within the same country. If either of these criteria are met, the new club to which the minor is transferring to must also be shown to fulfil the minimum obligations provided in 19.2b (iii-vi). The four requirements are:
      1. The club must facilitate the player’s training as a youth player in line with the highest national standards. This is also referred to as ‘adequate football education’.
      2. The club must also guarantee academic schooling or vocational training, providing the minor with a secondary career option if professional football does not materialise.
      3. Accommodation and access to mentoring are examples given of the necessary living and lifestyle arrangements that the club must also demonstrate they have organized for the player.
      4. Finally, the club must give proof that they have fulfilled all of the above obligations to the relevant national association in order to go ahead with the transfer.
    3. If the player lives within 50km of the national border and the club which the player wishes to transfer to is also within the same distance of the border, it may be permitted for the player to register with the club. In other words, the distance between the player’s residence and the new club must not exceed 100km. Hence, if the player moves, they will remain living in the same location. Additionally, both national associations must approve of the transfer and registration.
    4. Clause 19.2d concerns minors who endure forced relocation due to humanitarian reasons such as threats to their human rights including their lives, freedom, religion and race. In such instances the minor may be recognised as a refugee or protected person, allowing them to sign with a professional or amateur club. If they are instead recognised as an asylum seeker or vulnerable person, they are only permitted to sign with an amateur club until they turn 18.
    5. The final exception for the transfer of a minor internationally is if the player moves without the accompaniment of their parents for academic reasons such as a school ‘foreign exchange’ program. However, such a transfer may only be for a maximum of one single year with the new club and the club must be purely amateur. It is not permitted for the player to sign with a club that is professional itself or alternatively, one that has a link with a professional club. 

    The remainder of article 19 includes several other notable points. Firstly, it clarifies that the provisions of the article are also applicable to a player who has not previously been registered with any club but wishes to register with a club in a country that is not the one in which they live or are a national of. Furthermore, it is stipulated that the Player’s Status Chamber of the Football Tribunal, the procedures of which are outlined in the Procedural Rules Governing the Football Tribunal, is charged with the duty of approving international transfers and registrations of players that are over 10 years old. The national association which the minor is due to register with is also given the duty of ensuring that the circumstances of the transfer are included in the exceptions for the registration of a minor. And finally, the duty of care to the minor and to take measures in the safeguarding and protection as well as the education of the player is attached to the club with which they sign. 

    RSTP: Article 19bis.

    Article 19bis of the FIFA Regulations on the Status and transfer of Players provides policies for the registration and reporting of minors at academies. It begins by stating that clubs that operate academies have a duty to report all minors who attend the academy to the national association. The relevant association will keep a register with personal details of each youth player. The association is also under a duty to disclose directly to FIFA if a minor is registered with an academy if they are not a national or have lived in the country for more than five years. 

    The article also mentions the concept of collaboration with private academies by clubs. In such instances the club is obliged to report the collaboration, ensure the players are also subsequently reported, prioritise the safeguarding of minors participating in the private academy and to report any wrongdoing or concerns over child safety. An emphasis is placed upon the practice and reinforcement of ethical principles, particularly in caring for minors. 

    RSTP: Article 19ter.

    The first part of article 19ter does not specifically concern minors and instead outlines provisions for the conduct of clubs taking on trialists that are already professional footballers. For the purpose of this blog, we will consider clause 8 and 9 in article 19ter which stipulate the conditions specifically addressing minor trialists although the trial of a minor must also adhere to the regulations in the first 7 clauses. 

    In addition to the general trial guidelines, clause 8 states that when the trialist is a minor, the trial is only permissible if the trial begins after the minor’s 16th birthday or their 15th if the current and trialling clubs are both based in Europe. The club must make further endeavours such as obtaining written permission from the parents, designating an employee to specifically care for the trialist, the provision of accommodation and living standards which includes covering expenses and if the player is below 16, a signed FIFA trial form must be provided to the current club. 

    Finally, clause 9 adds that there is a limit on the number of trials which a minor can attend in a specific period of time. A minor can only attend a maximum of two in a single calendar year and each trial must be consistent with clause 4 of 19ter which permits the maximum duration of a trial for players below 21 years of age to eight weeks.

    Summary

    The three articles across the FIFA Football Agent Regulations and the Regulations on the Status and Transfer of Players are arguably some of the most important in the FIFA Study Materials. A key area of focus for FIFA, particularly in regards to the provision of agent services, is that there are adequate safeguarding measures implemented to protect young football players. Therefore, knowledge of these clauses is vital to avoid scrutiny and disciplinary sanctions that can be particularly severe in regards to damaging or undermining child safety. It is also important to extend your knowledge and understanding beyond just the FIFA Regulations and be aware of the implications and extent of National Association regulations that can place additional measures and restrictions on conduct with minors.

    Don’t forget we are also running an online course providing the perfect preparation for how to pass the FIFA football agent exam on the 12th August. You can register for the course by clicking here. Alternatively, for readers based in Germany, we are also conducting an in-person event in Frankfurt on the 2nd September which you can register for by clicking here.

    The Rise of the Saudi Pro-League and Working as a Football Agent in the Emerging Market

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    Introduction

    There are currently two leagues that are widely discussed in sports news as the hot-property of modern day football, the Major League Soccer in the USA, and the Pro-League in Saudi Arabia. In terms of finances, transfers, development and quality, they are the fastest growing in the game. However, they are both expanding and improving in different ways and take on different models. Put simply, the MLS is a single entity with franchises owned by businesses and wealthy entrepreneurs whilst some clubs in the Saudi football market are backed directly by the government in a bid to close the gap with the biggest football leagues in the world.

    At the beginning of 2023, Saudi Pro-League club Al-Nassr announced one of football’s greatest ever players as their biggest ever signing. Cristiano Ronaldo joined as a free agent for a reported annual wage of over €200million after his contract was mutually terminated at Manchester United . Since then, the Saudi Arabian football market has become a major talking point within the global game. For those readers that follow football gossip pages and the likes of Fabrizio Romano or David Ornstein, you will have seen that daily rumours and links with some of the sport’s biggest stars involve Saudi Pro-League clubs and incredibly lucrative deals.

    In this blog, we will aim to understand what exactly is going on, where this quite sudden emergence of Saudi Arabia as a financial powerhouse of football has come from, and the place it may hold in the turbulent future of football. We will also assess the implications for football agents, both the exciting opportunities it presents and the possible challenges. 

    The Rise and Future of Saudi Football

    So far in the 2023 summer transfer window, the Saudi Pro-League has welcomed several global superstars to the league, including: Karim Benzema, Ruben Neves, Kalidou Koulibaly, Edouard Mendy, Marcelo Brozovic, Roberto Firmino and N’Golo Kante. There has also been an extensive list of rumours and gossip around many more. Anyone with a major profile in the world of football seems to have been linked to joining a Saudi club in some capacity or another, including players such as Lionel Messi, Sergio Ramos, Neymar, Hakim Ziyech, Andres Iniesta, Romelu Lukaku, Luka Modric, Sadio Mane, Bernardo Silva, Gianluigi Buffon, Jamie Vardy, Son Heung-Min and Wilfried Zaha. Top coaches and managers such as Jose Mourinho, who rejected a salary offer of around €50m annually, have also been linked, and last week, England and Liverpool legend, Steven Gerrard, became the manager of Al-Ettifaq on another extraordinarily lucrative deal and is already looking to recruit the likes of Premier League winning captain, Jordan Henderson. 

    Significantly, some of the players listed above that have gone on to sign with financially booming Saudi Pro-League clubs such as Al-Hilal, Al-Ittihad, Al-Ahli, and Al-Nassr, have also been linked with traditionally historic clubs. For example, Ruben Neves, still in his mid-twenties and arguably reaching the peak of his playing ability, was reportedly on the recruitment lists at European giants, Barcelona and Manchester United. As the history of football goes, young players and aspiring footballers hold the dream of playing in the Spanish La Liga, the English Premier League, and competing for the most highly-regarded personal and team accolades in the game, such as the UEFA Champions League and the Ballon d’Or. So why, people are asking, has the appeal of plying their trade in Saudi Arabia suddenly become such a prominent possibility for so many players?

    Perhaps answering this question is simple. Financial motivation. Many of the players rumoured and linked with Saudi Arabian moves are in at least the twilight stage, or even the last couple of years of what has already been an illustrious and successful sports career. As players enter their early thirties, they begin to think about retirement and what comes next. This is where playing their final years in the Saudi football league becomes an extremely attractive option due to the vast, seemingly limitless, sovereign wealth of the region. The players listed above have created incredible reputations throughout their career in European football and boast immensely impressive playing CV’s. Through their hard work, success and dedication to their craft, they have reached levels of global superstardom and become household names. This puts them in the position where they are entitled to feel they have earned the lucrative offers and opportunities presented to them by Saudi Arabia. 

    All of the players listed above have been reportedly offered contracts in excess of €30m base wages annually, most likely exceeding any basic income they will have ever received or been offered before, even in football’s top and most revered leagues. It provides a final payday for their career that will not only provide them with a brilliant platform for the rest of their own life, but enables them to support their families and loved ones for several generations. Financial security is almost all but guaranteed and is an opportunity that is too difficult to turn down for many. 

    We have seen a similar pattern before. Many football fans will remember a period of time between 2015 and 2018 where the Chinese Super League and its transfer rumours also seemed to dominate the football media. These clubs were also incredibly wealthy and quickly made headlines with enormous pay-packets, inflated transfer fees and major signings, such as Oscar, Hulk, Paulinho, Jackson Martinez, Ramires, and Marko Arnautovic. This seems to have settled in more recent seasons and windows, so what makes Saudi Arabia’s future different?

    Saudi Arabia, and other countries in the middle-east region have actually been established in European and global football for a significant period of time, primarily through club ownership and investment. The Saudi Public Investment Fund (PIF) recently acquired Newcastle United in the Premier League, for example. The same PIF also owns 75% of the country’s biggest clubs, Al-Ittihad, Al-Ahli, Al-Nassr, and Al-Hilal, the same clubs you may have seen previously mentioned and coincidentally heavily linked with football’s most recognisable stars. Furthermore, the football leagues in the UAE and Qatar are common ‘feeder’ leagues for the Saudi pro-league, and provide something which the Chinese Super League did not have to the same extent. These other leagues are backed by similarly wealthy states and organisations and are involved with European-footballing royalty such as Paris Saint-Germain, Manchester City, and may soon own Manchester United. Beyond clubs and leagues, the PSG President and Qatar Sports Investment Chairman, Nasser Al-Khelaifi, is also the president of the European Club Association (ECA), increasing the power and presence of influential figures in European football that are also involved in the middle-east.

    There are big and, more importantly, long-term plans for the Saudi Professional League that the nation’s sports ministry are implementing and acting on that aims for the region’s football market to be generating a revenue of nearly $500m by 2030, over four times what it currently creates. This becomes possible if the game continues to grow at a rapid rate and continues to attract some of the most ‘fan-captivating’ players. At the forefront of plans is the Saudi Arabian bid to host the 2034 FIFA World Cup, having withdrawn their bid for 2030. If the region is able to host the world cup in just over a decade, and on the back of a memorable and iconic tournament in Qatar last year, it will only add to the excitement and the meteoric rise of football in this part of the world. With Ballon d’Or, multi-Champions League victors and World Cup winners amongst the names of those already joining up with the Saudi football movement, the trajectory suggests that with gigantic sponsorship deals, player and team endorsements, global tournaments, and landscape-changing broadcasting rights deals, the ambition is not as far fetched as one may originally believe. 

    Broadcasting rights could be a major contributing factor to the rising calibre and widening reach of football in the middle-eastern region. beIN Sports, the Qatari television network already claims rights to televise some of the biggest sports and football events across the biggest competitions and leagues so is in a powerful position to propel Saudi and middle-eastern football into the public spotlight. Saudi football has not only invested into the sporting side of things but also has extended into media and commercial rights in many countries to help promote their growth. 

    Conveniently, we can also assess and compare what Saudi Arabia has achieved in the sport of Golf so far as a measure of success and direction for where football might go. The Saudi-run LIV golf league has also dominated the sport since its recent introduction and has now become so powerful it has forced the historic, 1929-established PGA tour into an unprecedented and controversial merger, largely due to the incredulous sums of money it is able to offer the world’s best golfers. 

    The lifestyle that living in Saudi Arabia and the middle-east presents also adds to the attraction and temptation for elite footballers. It is an incredibly wealthy country with the highest quality of infrastructure and development, as well as being a very safe place to live. Its close proximity to other hotspots such as the tourism and business hub of Dubai only adds to its value. For players with families, the growing number of international schools appearing in the region means that young children can relocate with their parents and begin new lives within a sophisticated education system. 

    Lionel Messi is an ambassador for Saudi Arabia and a regular visitor to the region. However, he recently confirmed that he had decided to take the opportunity to play at Inter Miami rather than join the Pro-League. This is understandable as he has invested in real-estate in the region for a while, the Florida area is a short flight from his home nation of Argentina, and there is also a vast Argentine population in the city of Miami. Therefore, despite rejections from household names such as Lionel Messi and Jose Mourinho, who decided to continue to pursue European success, everything we have seen over the last season suggests that Saudi Arabian football dominating the transfer market is not just a one-season phenomenon. Instead, it marks what may be the beginning of a global shift in the football landscape that sees a newly emerging market and league begin to strive for world domination. We are likely to see more and more players making the move to the region, perhaps at an increasingly younger age, and a growing number of games shown on our television screens. 

    Implications and Opportunities for Agents

    As a football agent, a large proportion of one’s time and career is dedicated to understanding and succeeding in the ever changing world of football. It is a turbulent sphere that evolves with the modern era, powered by driving forces such as fan-interest, global growth, and perhaps most commonly, finances. Although many agents may focus on specific markets, often locally, for most of their negotiations and transactions, it is absolutely vital that they are aware of developments across the footballing world as they will have collateral effects on the market they are concerned with themselves. The rise and prosperous, ambitious future of Saudi Arabian football is a prime example of how a change in one region, has such a profound impact further afield. For the purposes of this section, we will consider part of this widespread impact that has significant positive and negative connotations for the profession of football agents

    Understanding your clients becomes an even more integral part of business as an agent. If, from the outset, you understand that your client prioritises football successes, such as the ambition of winning a Champions League, then perhaps the appeal of Saudi Arabia will be lost on them and something that you, nor they, need to concern yourselves with. Instead, whilst many other players may jet off to the Saudi Pro-League, more opportunities may present themselves to the client that you can identify and use to propel your client’s career and aspirations in Europe, the rapidly growing Major League Soccer, or elsewhere. With increasingly more players vacating competitive markets to Saudi Arabia, clubs left behind know that they must look elsewhere for replacements and as an agent, having the relevant contacts can help place clients into positions that could open up a beneficial career step into one of these clubs. On top of this, these clubs now know they will have to push the sums of money they are able to offer players, to avoid recruitment targets being tempted away to the financially superior middle-eastern region. 

    This works both ways. Many clients may have a different perspective. In recent times, Saudi Arabian football has established itself as a desirable destination for numerous footballers. If they share this with their agent as an enticing opportunity, the agent then has the responsibility of considering and seeking the option for them to fulfil this ambition. It is already evident that for highly talented players that could still compete at the very pinnacle of football, the financial pull and life changing appeal of the Saudi market can alter their preferences. As the agent, you must ensure that your client is fully informed and understands what exactly a transfer to a Saudi Pro-League club entails, and how exactly it embeds itself into their career path thus far, and into their future. Remember, you must focus exclusively on the best interests of your client. A decision to seek and negotiate a deal in the middle-east must be borne solely from your client’s wants and wishes, regardless of any selfish motive. 

    It is important to note that working as an agent and representing clubs, players and coaches in the middle-east in the current environment is already incredibly competitive. With the astronomical transfer fees and player wages being distributed by clubs in the region, the possibility for sizable commissions is inevitably going to be tempting to an array of professionals and individuals operating in the football industry. Coupled with the new FIFA Commission Caps restricting earnings and making sustaining a career as an agent difficult in other leagues around the world, the Saudi finances are leading many agents to shift their focus onto the emerging market. 

    A client coming to the end of their career in football would traditionally and ordinarily accept a significant pay-cut and decreased overall earnings as they commit to short-term contracts to play out the final days of their career. For top clients, they may be willing for you to find them opportunities in markets such as Turkey or in the US MLS; attractive places to live, a good standard of football, and a last chance to earn money as a footballer. However, the same clients may now receive offers from Saudi Arabian clubs, above anything they have earned before. If the client is willing to explore the idea and to take such an opportunity, this can also be financially beneficial for the agent. The difference between the potential commission for an agent is stark and most lucrative in Saudi Arabia. However, this should never precede the best interests of the client. 

    As modern football develops and changes with the times, it becomes more and more imperative that football agents view their work as global, rather than confined to a certain region or even a sole country. Opportunities for clients and the next steps in their career now present themselves further afield, in the middle-east and other markets beyond just European football. The most successful agents in the contemporary era of football are the ones that will be able to adapt to this and continue to operate professionally in the newly emerging markets. 

    There are many challenges and obstacles that agents will come to face in the market, however. Dealing, negotiating and transacting with Saudi clubs and officials is very different to how agents may have conducted their business in other football markets. Agents that are looking to operate in the middle-eastern region must not do so naively; it is imperative to learn and become accustomed to the stark differences and intricacies in local custom and culture. Many agents we have spoken to on the matter have raised a broad variety of points regarding how this can have a damaging or beneficial effect on a possible deal. 

    For example, it can be the case that rejecting a single deal that they view as fair in their opinion, and giving the impression of greed, will not only jeopardise the deal in question, but also prevent them from ever working with that agent again, making any future deals impossible. Additionally, it is important to be aware that the culture in the region emphasises the importance of sharing and generosity. This becomes apparent during football transfers as often there will be many different individuals included within a deal that will all be contractually entitled to receive some level of remuneration. This is simply a part of common business practice in the region and is unavoidable. Disputing such inclusions can cause undesirable consequences and deter them from future interactions. Agents that have not educated themselves on professional behaviour and custom in the region will find it extremely challenging and difficult to produce favourable outcomes for them and their clients. 

    One final point to consider and to monitor is that this situation may change in the future. As well as coaches and players, clubs are also increasingly looking to recruit board members, Sporting Directors and other technical staff that have extensive European football experience and are well-rehearsed in the processes of running a successful football club and dealing professionally with highly scrutinised transactions and transfers. This may mean that agents will find it easier in future to deal with Saudi clubs and the number of ‘middlemen’ will decrease. The more professional individuals working on the club side inevitably means a more efficient system for agents to work with.

    A Further Thought for the Local Players…

    Despite such a global and seemingly never-ending coverage of all of the gossip, rumours and transfers involving Saudi Arabian football and some of the biggest salaries football has ever seen, there is actually a forgotten party in all of this. Rarely, if ever, have people discussed what the implications of this market shift means for Saudi Arabian national footballers and professional players that have been playing for Pro-League teams for years. Needless to say, however, this transition in the presence of Saudi football within the global game has a drastic impact on their livelihoods and their careers.

    With major stars and legends of the game joining teams in the Saudi Pro-League for unprecedented annual wages, there is a dramatic gulf between the earnings of the established local players, and the new ‘global superstar’ arrivals. Something that we may see change in the coming transfer windows and seasons is measures put in place to reduce this divide. Perhaps a system that implements a ‘minimum wage’ may be brought in by those running football in the region with the biggest priority being to protect upcoming youth talent, homegrown players, and the development of the Saudi Arabian national team. It will be very interesting to see the longer term effects for players in the league, other than the superstars that everyone is talking about. 

    Summary

    In summary, almost every football fan, player, and professional that works within the beautiful game, will be aware of the rising number of headlines surrounding Saudi Arabian football and the calibre of players being linked with the top Pro-League clubs. Everything that we have seen and heard so far suggests that, unlike the mid-2010’s Chinese emergence, the rise of middle-eastern football is part of a longer term project that may inadvertently cause drastic alterations in the global football landscape. For agents, the sheer financial superiority and enticing scope for continued growth provides an exciting opportunity to conduct business. Although still largely an unknown entity, agents that are able to build contacts within the region and create irresistible opportunities for clients may be able to capitalise on the market for the benefit of their own careers as well as that of the players and coaches that they represent.

    Don’t forget we are also running an online course providing the perfect preparation for how to pass the FIFA football agent exam on the 12th August. You can register for the course by clicking here. Alternatively, for readers based in Germany, we are also conducting an in-person event in Frankfurt on the 2nd September which you can register for by clicking here.

    Como Convertirse en un Agente de Fútbol Licenciado

    Introducción

    El tema más común de las preguntas que nos hacen quienes se comunican con la Academia Erkut Sogut es una guía para “convertirse en agente de futbolistas” y el camino paso a paso para saber “cómo convertirse en un agente de fútbol con licencia de la FIFA”. En este blog, brindaremos una explicación muy básica sobre los pasos necesarios que se deben tomar para comenzar formalmente una carrera como agente de fútbol.

    Hay dos formas diferentes de responder a esta pregunta. A veces, las personas preguntan más sobre cómo posicionarse realmente para comenzar como agente; irrumpir en la industria; encontrar oportunidades para representar a los jugadores; encontrar pasantías en agencias; ganar el salario de un agente de fútbol; y cómo tener éxito. Sin embargo, a veces quienes preguntan se refieren más al proceso que se debe realizar antes de obtener una licencia de agente de fútbol de la FIFA para comenzar a operar como agente de fútbol.

    Guía Paso a Paso Para Convertirse en Agente de Fútbol

    No hay un camino establecido para entrar en el negocio de las agencias. En cambio, hay una gran variedad de formas posibles para comenzar en esta industria que pueden ponerlo en el camino correcto. Sin embargo, finalmente son los que están dispuestos a dedicarse a la industria, a poner la mayor cantidad de esfuerzo, aprendizaje y trabajo, que prevalecerán al final. Es importante recordar que esta industria puede requerir un volumen significativo de paciencia al principio. Puede ser lento al inicio, pero el enfoque, el obrar éticamente y el trabajo arduo darán sus frutos y al final obtendrás las recompensas.

    Algunas formas posibles de ingresar a la industria son las siguientes:

    • Pasantía, Solicitud de Empleo o Transición de Otra Carrera

    Una forma común de ingresar al negocio del fútbol es solicitar una pasantía o un trabajo en una de las agencias más grandes, ya sea hacia el final de sus estudios o una vez completados. Aunque estas opciones son competitivas por naturaleza, intente postularse a tantos como sea posible y tratar de demostrar su valor potencial para ellos va a ser fundamental.

    Si bien las agencias más grandes pueden ofrecer programas de pasantías oficiales o puestos de “posgrado”, es posible y, a veces, una mejor opción encontrar una oportunidad con una agencia más pequeña. Es posible que no anuncien posiciones oficiales, pero al usar plataformas como LinkedIn y exponerse haciendo llamadas telefónicas, asistiendo a conferencias y haciendo crecer su red de contactos, más conocido como “network,” puede tener la suerte de que le ofrezcan una forma de

    pasantía o mentoría. Los contactos que haga a través de llamadas telefónicas y la experiencia podrían generar todo tipo de oportunidades.

    Si no puede encontrar una oportunidad en una agencia de fútbol, conseguir una pasantía o un puesto en una empresa centrada en el deporte, en el área de marketing, algo relacionado al aspecto comercial, derechos de transmisión o con un club puede ser igual de valioso. Por ejemplo, si puede trabajar en un club durante un período de tiempo, aprenderá mucho sobre la industria del fútbol, pero, lo más importante es que pasará tiempo cara a cara con los directivos del club, los jugadores y otras figuras importantes que pueden ser capaces de ayudarle algún día cuando sea agente.

    Si un trabajo en la industria del deporte no funciona, esto no significa que las posibilidades de hacer la transición para convertirse en un agente de fútbol sean imposibles. Muchos agentes exitosos en realidad se transfieren de las principales profesiones, tal vez especializándose en áreas como derecho, banca, periodismo, negocios, marketing, profesores o exatletas profesionales. Trabajos como estos, así como tantos otros, son una excelente manera de adentrarse en el mundo del deporte ya que un jugador (y sus representantes en el momento dado) siempre necesitarán el asesoramiento de especialistas, por ejemplo, en asuntos legales o financieros que un abogado o banquero pueden proporcionar respectivamente. Si alguien en estas profesiones tiene los contactos adecuados y está dispuesto a dedicarse a un cambio de carrera, la agencia es una opción muy realista para ellos. Las habilidades transferibles aprendidas en su ocupación anterior serán de gran ayuda para tener éxito como agente. Dos de los muchos casos de esto son Pini Zahavi, quien pasó de ser periodista a agente que representa a grandes nombres del fútbol, y el difunto Jörg Neubauer, quien comenzó su carrera como abogado, pero se convirtió en un prolífico agente de fútbol, representando a Leon Goretzka.

    • Asistir a Partidos

    Una buena manera de encontrar un posible primer cliente podría ser asistir a partidos de ligas menores y juveniles. Si bien siempre se debe ser consciente de cumplir con las reglas y regulaciones que rodean a los jugadores juveniles, a menudo el primer jugador que representaras será joven y estará ansioso por abrirse camino hacia las divisiones superiores y profesionales. Ir a tantos partidos como sea posible (y ver una variedad de equipos) muestra su deseo de dejar su huella en la industria. También es probable que otros ojeadores (scouts), agentes y, sin duda, padres, estén en estos partidos, lo que crea una oportunidad especial para conectarse con ellos y ampliar su red de contactos.

    Por muy tentador que sea hablar con cualquiera y con todos, siempre debe ser paciente y profesional, tomándose su tiempo para investigar con el fin de hacer enfoques y conversaciones informadas. Estos partidos representan oportunidades únicas para establecer contactos que pueden ser de gran beneficio. Si bien no todas las conversaciones pueden salir según lo planeado, si lo hace de la manera correcta, la mayoría de las conversaciones terminarán con el intercambio de detalles de contacto o las raíces de una relación. Las cuales pueden traer oportunidades más adelante.

    • Conferencias y Eventos de Networking

    Cada año, hay una variedad de eventos educativos y de networking en el calendario comercial del fútbol a los que los aspirantes a agentes deberían considerar asistir si es posible. Si bien no todos estos se centrarán específicamente en la agencia de fútbol, las conversaciones sobre marketing y finanzas dentro del deporte aún pueden proporcionar detalles cruciales que requiere un buen agente. Los organizadores de eventos más conocidos incluyen los siguientes, Football Agent & Business Summit, Leaders in Sport, Soccerex y Wyscout Forum; vale la pena asistir a estos eventos (entre otros). Eventos como estos tienden a atraer a grandes conferencistas de una variedad de sectores que pueden brindarle habilidades, información y experiencia interesante y útil.

    La mayor atracción de estos eventos, particularmente ahora que están de regreso en persona después de la pandemia de COVID-19, es la oportunidad de establecer contactos. Nunca se sabe a quién puede llegar a conocer y qué oportunidades pueden surgir del networking en estos eventos. Algunos eventos te permiten ver la lista de invitados antes de asistir. Es una buena práctica revisar la lista de asistentes y hacer una evaluación exhaustiva de algunos objetivos específicos para hacer networking.

    • Familiar o Amigo de un Jugador

    Para familiares y amigos, es muy común en el fútbol que un pariente cercano del jugador actúe como su agente. El empleo de miembros de la familia como agentes salió a la luz pública por primera vez en 1999 con el traslado de Nicolás Anelka del Arsenal al Real Madrid, que fue hecho por sus hermanos. En los últimos tiempos, se ha vuelto cada vez más común con jugadores como el trío de estrellas Neymar, Mbappé y Messi, todos representados por sus padres. Dadas las posibilidades extremadamente escasas de caer en esta categoría, debe tener en cuenta que los miembros de la familia casi siempre buscarán y recibirán ayuda y consejo de agentes más calificados y educados detrás de escena, pero esto podría ser una vía para ingresar a la profesión.

    Guía Paso a Paso Para Obtener una Licencia de Agente de Fútbol de la FIFA

    Una vez que ingrese a la industria de una de las muchas formas mencionadas anteriormente, deberá obtener una Licencia de Agente de Fútbol de la FIFA según las nuevas Regulaciones para agentes de fútbol de la FIFA introducidas en enero de 2023, antes de poder operar y proporcionar servicios legalmente como un agente. Este proceso es el siguiente:

    • Paso 1: Cumplir con los Requisitos Previos de Elegibilidad

    El aspirante primero debe completar una solicitud de licencia a través de la plataforma de agentes de la FIFA o de la Asociación Nacional. Parte de este proceso describe los requisitos de elegibilidad que debe cumplir un candidato. Esto incluye detalles como no poseer antecedentes penales y otras “pruebas de personas adecuadas”.

    NOTA: Estos requisitos también deben mantenerse durante todo el período de tiempo que el individuo opere como agente. El no hacerlo resultará en la revocación de la licencia de un agente.

    Estos requisitos de elegibilidad se establecen a continuación:

    • No haber facilitado información falsa, incompleta o que induzca a error en el formulario de solicitud.
    • No haber sido condenado en un procedimiento penal, incluidos acuerdos extrajudiciales, relacionado con, entre otros, asuntos como: crimen organizado, tráfico de drogas, corrupción, cohecho, blanqueo de capitales, evasión fiscal, fraude, amaño o manipulación de partidos, malversación de fondos, apropiación indebida, incumplimiento de obligaciones fiduciarias, falsificación, mala praxis legal, abuso sexual, agresiones físicas, acoso, explotación o tráfico de niños o jóvenes en situación vulnerable;
    • No haber sido suspendido durante más de dos años, descalificado o apercibido por una autoridad reguladora o un órgano rector deportivo por incumplir cualquier regla relacionada con la ética y la conducta profesional;
    • No ser un oficial o empleado de la FIFA, una confederación, una federación miembro, una liga, un club o un órgano que represente los intereses de clubes o ligas, o cualquier organización vinculada directa o indirectamente con dichas organizaciones y entidades. La única excepción serán aquellos solicitantes que ostenten un cargo designado o electo en un órgano de la FIFA, una confederación o una federación miembro y que, como tal, representen los intereses de agentes de fútbol.
    • No tener interés, ni a título personal ni a través de su agencia, en un club, una academia o una liga o una liga jurídicamente independiente.
    • En los 24 meses anteriores al momento de presentación de la solicitud, no haber prestado servicios de representación sin la licencia correspondiente.
    • En los cinco años anteriores al momento de presentación de la solicitud (y con posterioridad a la obtención de la licencia); no haberse o haber sido declarado en quiebra a título personal o haber sido accionista mayoritario, o haber ocupado el puesto de director o un cargo directivo clave de una empresa declarada en quiebra, insolvente o que ha sido liquidada.
    • En los doce meses anteriores al momento de presentación de la solicitud (y con posterioridad a la obtención de la licencia); no haber tenido interés en ninguna entidad, empresa u organización que vende, gestiona o desarrolla actividades relacionadas con las apuestas deportivas en las que se especule sobre el resultado de una competición deportiva con el fin de ganar dinero.
    • Será responsabilidad de la Secretaría General de la FIFA comprobar que el solicitante cumple estos requisitos de elegibilidad.

     

    • Paso 2: Aprobar el Examen

    El nuevo Reglamento de la FIFA para Agentes de Fútbol exige a las personas que desean obtener una licencia de agente que deban pasar el nuevo examen. En resumen, el examen se desarrolla de la siguiente manera:

    • Los candidatos que sean confirmados como elegibles serán invitados a intentar el examen en el lugar asignado por su Asociación Nacional.
    • Los candidatos deberán pagar una tarifa que varía de un país a otro para realizar el examen y proporcionar un comprobante de pago.
    • El examen es de libro abierto y está estructurado en 20 preguntas de opción múltiple basado en los siete documentos oficiales de la FIFA conocidos como “Materiales de estudio sobre el examen de la FIFA para agentes de fútbol.”
    • Debe obtener una puntuación del 75% o superior para aprobar este examen (15 respuestas correctas).

     

    • Paso 3: Cuota de Licencia Una vez que el solicitante aprueba el examen, deberá pagar la cuota anual de $600 (usd) de licencia a la FIFA en vez de la asociación nacional. Por lo tanto, la tarifa también está estandarizada y fijada universalmente por la FIFA. Es responsabilidad del agente asegurarse de pagar esta tarifa y poder proporcionar un comprobante de pago a pedido de los órganos de gobierno. NOTA: La falta de pago de la cuota anulara la solicitud de licencia o la licencia sí ya ha sido obtenida en primer lugar.
    • Paso 4: Recibir su licencia

    Una vez que se hayan cumplido los pasos anteriores, se le otorgará su licencia. Es importante recordar que esta es solo su licencia y no se puede transferir a otros. Esto seguirá siendo válido mientras se cumplan los criterios de elegibilidad y se paguen las tarifas anuales de licencia. Esta licencia le otorga la capacidad de realizar los servicios de un agente de fútbol y lo autoriza a celebrar acuerdos de representación con clientes en todo el mundo.

    Resumen

    Este blog puede ser útil como una guía de “cómo convertirse en un agente de fútbol”, proporcionando un resumen conciso de los diferentes caminos hacia la industria, así como el proceso de obtención de una licencia para operar legalmente como agente. Para obtener más detalles y lecturas adicionales, recomendamos seguir los enlaces de texto y seguir los canales de redes sociales de nuestra plataforma educativa @erkutsogutacademy.

    How to Be a Women’s Football Agent and the 2023 FIFA Women’s World Cup

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    Introduction

    Women’s football continues to be an exciting and ever expanding form of the beautiful game. This time next month we will be over a week into the 2023 FIFA Women’s World Cup, an enormous event in the women’s game, and the world of football as a whole. Therefore, perhaps it is time to revisit the everchanging women’s football landscape and this blog will outline the upcoming world cup as well as some significant talking points around the game at the moment including the summer transfer window and the suggestion of including training compensation measures. 

    The World Cup

    The 2023 FIFA Women’s World Cup begins in Auckland, New Zealand on the 20th July. The match, contested by the co-hosts, New Zealand, and Norway marks the beginning of a month-long tournament that will culminate in the final held at the Sydney Olympic Stadium in Australia on the 20th August. 

    A significant sign of the progress being made by the rising infrastructure, equality and investment in the women’s game is that the 2023 edition will now consist of 32 teams in the same format as the traditional men’s version of the tournament. This is the result of FIFA’s proposal following a record-breaking successful tournament in 2019. Part of this proposal was to expand the number of competing teams as well as more-than-doubling the prize money available to competing nations. 

    Such changes have broadened opportunities for improving countries to compete and qualify for the world cup and will have a positive impact on the growing reach and professionalism of women’s football. It is also likely that the tournament will once again break the attendance record for a women’s tournament as the 64 games will be held in stadiums with capacities ranging between 18,000 and 83,000. 

    Tournament organisers have put in strategies to try to achieve a global audience engagement of 2 billion, further promoted by lucrative endorsements and partnerships with major universal brands such as Adidas, Coca-Cola, Hyundai, Visa, Unilever and McDonald’s. Additional investment has meant that nations will now compete for their share of $110m, an enormous rise from the $30m that was allocated to the 2019 tournament. This means that the winning member association will receive a total of $10.5m, almost half of which will be available for reinvestment into the women’s game in their country. Any country which fails to qualify for the knock-out rounds will still secure $1.56m for their respective nation’s women’s football investment. Such large numbers indicate the growing commercial and financial viability of the women’s game and the exciting direction in which it is heading for the future. 

    One important point to note is that, although this is the first women’s tournament held in Oceania, it is the third overall in the Asia-Pacific region. This is significant as the men’s tournament is still yet to ever be held in this part of the world. Perhaps these is a unique opportunity for women’s football here particularly and may mean further growth for the game in the wake of the tournament. Men’s football competes with other sports in New Zealand and Australia that can sometimes be viewed as more popular, such as rugby, cricket, and Australian Rules Football. For women’s football, more of an emphasis and priority is possible and opens an opportunity for the game to become the most popular female sport in the region. 

    What Else is Changing?

    Before we move on to discussing why training compensation is not yet a part of women’s football, it is important to understand the current landscape of the transfer market in the game. In 2020, the Danish forward, Pernille Harder, broke the world transfer record for a woman with her £250,000 transfer to Chelsea. Since then, Lauren James’ transfer from Manchester United to Chelsea in 2021 for £200,000 and then the new record of Keira Walsh’s Manchester City to Barcelona move for £400,000 in 2022 shows how the women’s transfer market is simultaneously rising alongside the growing popularity of the game. Salaries are also ever-increasing as we will touch upon later although there is still a significant way to go in some regions as Women’s Super League players in England still only receive an average annual wage of around £25,000. 

    The women’s summer transfer window lasts across the same months as the men’s equivalent, from June until September in different markets and has already been busier than ever. It is becoming more and more common every year for heightened transfer gossip and widespread rumours regarding high profile players transferring between the top women’s clubs. Although domestic transfers are still the most popular form of transfer, internationally recognised clubs such as Barcelona and Bayern Munich, alongside others, are attracting international transfers and showing interest in the top players from across the women’s international stage. Upon the date of writing, there have been a total of 129 deals completed across Europe’s top 5 female leagues; the English WSL, Spanish Liga F, German Frauen-Bundesliga, French Division 1 Feminine, and the Italian Serie A Femminile. Amongst the most active clubs include high-status European giants in both men’s and women’s football such as Arsenal, Paris Saint Germain, Roma, Chelsea, Juventus, Wolfsburg and Manchester United. 

    The exponentially increasing international and domestic activity in the women’s football transfer landscape suggests that it can only be a matter of time before governing bodies ought to consider how best to implement training compensation measures in the women’s game. Currently, training compensation and the solidarity mechanism are only applied in men’s football in order to ensure clubs that produce top academy players are adequately rewarded. You can read more details on these mechanisms and how they work by clicking here

    The main reason why it may now make sense to bring in training compensation obligations for buying clubs is that such a high number of transfers within the market means that smaller clubs who may have trained and produced top talents are now losing their best academy products to larger clubs. These large clubs are likely to also be able to pay training compensation, if this was required of them. Perhaps then, if these clubs were obliged to make additional payments to the parent club of the player, this would not only increase competitiveness of smaller clubs in the women’s game but also encourage the investment into and development of academy systems and programmes. However, the system would have to carefully plan and consider the kind of figures and numbers appropriate for deals in the women’s game and decide upon the fairest way of utilising a training compensation mechanism for all stakeholders. 

    For example, it would have substantially damaging effects on the women’s transfer market and the game as a whole if clubs were demanded to pay up to $75m in training compensation, as was the case in the 2019 men’s market. Setting obligations with excessive financial demands and inappropriate training costs would simply deter clubs from engaging with the transfer market and stall the growth of women’s football business.

    What the Growing Game Means for Agents

    With the rising value of employment contracts and transfers, agents are now more likely and able to engage with female clients and will help to negotiate and source their playing contracts. Both the commercial and the football aspects of players is now an attractive source of commission for agents. 

    Being an agent in the women’s game is, in many ways, the same as in the men’s game but it also has its own unique demands and skill requirements. It is an exciting prospect for agents to engage in women’s football going forward as it is a market that will continue to increase in popularity and attractiveness to football fans, sponsors, broadcasters, investors, media and on a global scale. For agents this can pose an enticing opportunity for us to challenge ourselves and our skill sets and apply them to a unique industry in a slightly different and adapted way but to attain the same objectives; to optimise the on and off-field potential and maximise the success of our clients.

    On and off-field opportunities are emerging with increasing frequency as the women’s game continues to grow. As of 2022, the salaries for men and women in the US national team have been made equal in line with US Employment Law as a result of the USA women’s team’s case. This indicates the extent to which women’s football is gaining greater traction, influence and power within the world of football and is still viewed as a growing and developing entity. However, this is only applicable on a national level and club salaries do not reflect the same principle. Nevertheless, it has become an industry that could offer lucrative rewards for football agents as it continues this exponential expansion. Some of the top American women players now earn several hundreds of thousands per year and this number is set to rise and become more commonplace in the game.

    Beyond the possible income source, it can also provide an exhilarating challenge for agents as the role of an agent in women’s football requires slightly adjusted approaches, techniques, methods and applications compared to player representation in the men’s game. 

    As with the men’s version, agents venturing into women’s football must provide a full 360°, holistic service to their clients. Their responsibilities go far beyond just negotiating a football contract. The branding and marketing of a client is absolutely imperative. An agent must be able to utilise their client’s commercial potential and help them create a marketable brand or ‘identity’. This also includes finding a suitable sponsorship path such as with clothing brands or big boot deals.

    Summary

    In summary, we would urge agents, scouts, and other sports professionals and enthusiasts to engage willingly with the exciting prospect that the women’s game has been for many years now and the quickly expanding entity it continues to be. The upcoming world cup once again has the opportunity to further launch women’s football further than ever before and brings with it a broad array of opportunities. Governing bodies and stakeholders will continually have to readjust regulations and systems to adapt to the rising commercial, financial, and social status of the game and it is important to follow the changes and the impact they have as and when they happen. 
    For more information and to learn about all different aspects of the football industry and the sports agency profession, such as how to become a football agent, be sure to follow our platforms on social media and visit our website to read more blogs.

    Don’t forget we are also running an online course providing the perfect preparation for how to pass the FIFA football agent exam on the 12th August. You can register for the course by clicking here. Alternatively, for readers based in Germany, we are also conducting an in-person event in Frankfurt on the 2nd September which you can register for by clicking here.

    Neue Visabestimmungen im britischen Fußball und die Auswirkungen auf den deutschen Markt

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    Einleitung

    In vorherigen Blogbeiträgen haben wir die Auswirkungen des Brexits auf den Fußball im Vereinigten Königreich und darüber hinaus erörtert. Damals wurden im britischen Fußball Regelungen eingeführt, um die Transfers von Spielern zu begrenzen und die Entwicklung lokaler Talente zu fördern. Für die kommende Saison 2023/24 wurden diese Regelungen nun jedoch erheblich überarbeitet.

    In diesem Blogbeitrag werden wir uns die Brexit-Regularien noch einmal ansehen und auf die jüngsten Änderungen eingehen, die von der britischen Regierung und dem englischen Fußballverband (FA) beschlossen wurden. Zudem beleuchten wir das neue Konzept der ESC-Spieler und dessen Auswirkung auf den deutschen Fußballmarkt.

    Brexit-Regularien

    Vor dem Brexit genossen die Premier League und der britische Fußball die Vorteile des uneingeschränkten Zugangs zu einem großen Talentpool innerhalb der Europäischen Union. Nach der Umsetzung des Einwanderungsgesetzes im Jahr 2021 hatten EU-Bürger jedoch nicht mehr automatisch das Recht auf Freizügigkeit, um im Vereinigten Königreich zu leben und zu arbeiten. Daher haben der englische Fußballverband (FA) sowie die Premier League und die English Football League (EFL) ein punktebasiertes System eingeführt, um den Transfer von Spielern und Trainern in das Vereinigte Königreich zu regeln.

    Im Rahmen dieses Systems müssen potenzielle Spieler und Trainer bestimmte Kriterien erfüllen, um ein Governing Body Endorsement (GBE) zu erhalten, das für ihre Verpflichtung durch einen Verein im Vereinigten Königreich erforderlich ist. Die Verantwortung für die Erlangung einer solchen Genehmigung liegt bei dem unterzeichnenden Verein. Um sich dafür zu qualifizieren, müssen die Spieler auf der Grundlage verschiedener Faktoren mindestens 15 Punkte sammeln. Außerdem gibt es eine „Autopass“-Regel, die Spielern, die einen erheblichen Prozentsatz der Spielminuten für ihre Nationalmannschaften gespielt haben, die von der FIFA in die Top 50 eingestuft werden, eine sofortige Genehmigung erteilt.

    Spieler, die diese „Autopass“-Regel nicht erfüllen, müssen auf andere Art und Weise 15 Punkte sammeln. Die FA berücksichtigt Faktoren wie die Qualität des verkaufenden Vereins, die Liga, die Position in der Liga und das Weiterkommen im internationalen Pokalwettbewerb. Auch individuelle Statistiken wie Vereinseinsätze und prozentualer Anteil an Spielminuten werden berücksichtigt. Die Punkte werden auf der Grundlage eines abgestuften Systems vergeben, das etablierte Spieler belohnt, die in höheren Spielklassen wie der deutschen Bundesliga oder der spanischen La Liga spielen.

    Einführung der ESC-Spieler-Regel

    Mit dem Reglement für die kommende Saison 2023/24 wurde das Konzept der ESC-Spieler eingeführt. ESC-Spieler haben einen Status, der dem einer GBE Genehmigung entspricht und es ihnen ermöglicht, sich bei einem englischen Verein zu registrieren und für ihn zu spielen, wenn sie die alternativen Kriterien erfüllen. Diese Kriterien gelten für Spieler, die die erforderlichen 15 GBE-Punkte nicht erreichen.

    Die Kriterien für ESC-Spieler konzentrieren sich auf jüngere Spieler, die in Zukunft einen wichtigen Beitrag zum britischen Fußball leisten sollen. Die Kriterien sind an bestimmte Bedingungen geknüpft, wie z. B. die Teilnahme an internationalen Jugendspielen, kontinentalen Wettbewerben, internationalen Spielen der Senioren oder nationalen Wettbewerben. Diese Bedingungen müssen innerhalb des 24-monatigen Zeitraums vor der Beantragung für ESC-Spieler erfüllt werden. Diese Bedingungen haben wir in unserem englischen Blogbeitrag ausführlich erläutert.

    Die Einführung von ESC-Spielern erleichtert es jungen ausländischen Spielern, in englischen Ligen unter Vertrag genommen zu werden und dort zu spielen. Die Anzahl solcher Plätze im Kader, die jedem Verein zur Verfügung stehen, ist jedoch weiterhin begrenzt. Vereine der Premier League und der English Football League können bis zu 2 Plätze für ESC-Spieler besetzen. Darüber hinaus haben Vereine der Premier League und der Championship die Möglichkeit, zwei zusätzliche ESC-Plätze zu besetzen, wenn sie 35% der “English Qualified Players-Minuten” überschreiten. Die nachstehende Tabelle enthält eine Zusammenfassung für die Saison 2023/24.

    Der Prozentsatz der “EQP-Minuten” bezieht sich auf den Prozentsatz der Spielzeit, die ein Verein englischen qualifizierten Spielern (EQPs) zugesteht. Wenn ein Verein der Entwicklung einheimischer Spieler Vorrang einräumt, indem er ihnen viel Spielzeit gewährt, erhält der Verein mehr ESC-Plätze. Mit dieser Maßnahme soll die Initiative unterstützt werden, die Anzahl der Spieler zu erhöhen, die in den Top-Vereinen für England spielberechtigt sind.

    Der gewichtete Prozentsatz der EQP-Minuten wird unter Berücksichtigung der EQP-Minuten, der Nicht-EQP-Minuten und der in jedem EQP-Qualifikationsspiel gespielten Gesamtminuten berechnet. Wie sich dieser Prozentsatz genau ermittelt, haben wir in unserem englischen Blogbeitrag ausführlich erläutert.

    Auswirkungen auf Deutschland

    Die Einführung der neuen ESC-Spieler-Regel durch den englischen Fußballverband (FA) hat erhebliche Auswirkungen auf den deutschen Fußball. Diese Regel ermöglicht es nicht-englischen Spielern, die die erforderlichen 15 Punkte für ein Governing Body Endorsement (GBE) nicht erreichen, dennoch für englische Vereine zu spielen, wenn sie die alternativen Kriterien für einen ESC-Spieler erfüllen.

    Für deutsche Spieler, die sich englischen Vereinen anschließen wollen, bietet diese Regelung eine zusätzliche Möglichkeit, ihren Traum zu verwirklichen, in der wettbewerbsfähigsten Liga der Welt zu spielen. Sie eröffnet Chancen für talentierte deutsche Spieler, die im Rahmen des GBE-Systems vielleicht nicht die erforderlichen Punkte gesammelt haben, aber die gewünschten Qualitäten und das Potenzial besitzen, um zum Fußball in Großbritannien beizutragen.

    Die ESC-Spieler-Regel erkennt das Talent und den Wert an, den junge deutsche Spieler für den englischen Fußball mitbringen. Sie würdigt ihre Erfahrung und ihr internationales Engagement sowie ihre Beiträge zu nationalen und kontinentalen Wettbewerben. Indem sie die ESC-Kriterien erfüllen, können deutsche Spieler die Vielfalt und das Niveau der englischen Ligen weiter bereichern.

    Andererseits könnte der Zustrom deutscher Spieler zu englischen Vereinen durch die ESC-Spieler-Regel schwerwiegende Folgen für den deutschen Fußball haben. Sie könnte zu einer erhöhten Abwanderung von Talenten aus deutschen Mannschaften führen, da vielversprechende Spieler Chancen in der lukrativeren und hochkarätigen englischen Liga suchen. Dies könnte sich möglicherweise auf die Tiefe und die Wettbewerbsfähigkeit des deutschen Fußballs auswirken, insbesondere auf Vereinsebene.

    Außerdem könnte sich der Wettbewerb um deutsche Talente zwischen englischen und deutschen Vereinen verschärfen. Da englische Vereine nun wieder auf einen breiteren Talentpool zurückgreifen können, könnte es für deutsche Vereine schwieriger werden, ihre Top-Talente zu halten und vielversprechende junge Spieler zu verpflichten. Möglicherweise müssen sie ihre Strategien anpassen, um im Wettbewerb bestehen zu können und eine positive Entwicklung des deutschen Fußballs zu gewährleisten.

    Zusammenfassung

    Insgesamt bietet die vom englischen Fußballverband (FA) eingeführte neue ESC-Spieler-Regel sowohl Chancen als auch Herausforderungen für den deutschen Fußball und seine Spieler. Sie bietet deutschen Spielern die Möglichkeit, ihr Können in den prestigeträchtigen englischen Ligen unter Beweis zu stellen, birgt aber auch die Gefahr eines Talentabflusses aus deutschen Vereinen. Es wird interessant sein zu sehen, wie der deutsche Fußball auf die sich verändernde Situation, die durch diese neue Regelung geprägt wird, reagiert und sich darauf einstellt.

    Recent Changes to the Visa Rules Regarding Foreign Players and Governing Body Endorsements (GBEs) in UK Football

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    Introduction

    In episode 18 of this blog series on the world of football back in April 2022, we assessed the impact of Brexit on football in the United Kingdom and across Europe and the rest of the world. Rules had been introduced into British football restricting the free movement of players into the country and aimed to encourage the growth of homegrown youth development. For the 2023/24 season, these regulations have been significantly amended.

    In this blog we will revisit the rules around Governing Body Endorsements, aim to understand the new changes recently passed and approved by the UK Government and the English Football Association (FA), and understand the new concept of ‘ESC’ players.

    The Brexit Rules

    Prior to the Brexit vote, the Premier League and UK football benefitted from the wide talent pool available for employment in the European Union. As a part of the EU, there was free movement for all members and transfers of footballers in and out of the UK was simple, with minimal burden. The immigration act of 2021 ended the automatic free-movement right of EU nationals to live and work in the UK.

    For football this meant that the governing body, the FA, along with the Premier League and the EFL, introduced a points based immigration system that outlined the criteria required of potential players and managers that may be transferred to the UK. Those that meet the criteria are considered as obtaining a governing body endorsement (GBE). The responsibility of acquiring a GBE for signing players lies with the signing club.

    A GBE is awarded on a points-based system and is granted by the FA if a player reaches 15 points. There is also an ‘autopass rule’ which applies to those that have played a certain percentage of minutes (over the last 12 months) for their national team that is ranked in the top 50 by FIFA. This includes over 70% of any of the top 50 ranked international teams or above 30% of minutes for those nations ranked in the top 10. These players are immediately given a GBE and are able to play for a club in the UK.

    Those that do not meet the autopass rule are required to achieve 15 points through other means. To accumulate these points the FA also takes into consideration the quality of the selling club, the division they compete in, their league position and their continental cup progression. Individual statistics are also accounted for; specifically club appearances and the percentage of minutes played for the selling club. These points are formulated based on a banded or tiered system for clubs and divisions. For example, those competing for a club in the Bundesliga or La Liga will receive more generous points as they are playing at the first banded level of clubs.

    The Introduction of ESC Players

    The latest changes to the regulations which will come into force for the 2023/24 season introduce the possibility of English clubs signing ESC players. The status of an ESC player is equivalent to obtaining a GBE and allows them to register and play for an English club if they meet the alternative criteria for an ESC player in the case that they do not meet the required 15 points for a GBE or are granted one via the exceptions panel.

    The fundamental premise of the ESC player criteria is that the potential signing player is of an elite level and will make a significant contribution to football in the UK. The criteria requires that in the ‘ESC Player Reference Period’ (the 24 months prior to the date on which the application for an ESC player GBE is made) the player must have satisfied one or more of the following:

    1. Played in one or more youth international matches for a country in the top 50 of the FIFA world rankings
    2. Played in five or more youth international matches for a country outside the top 50 of the FIFA world rankings
    3. Played in one or more continental youth competition matches
    4. Played in five or more domestic youth competition matches
    5. Played in one or more senior international matches for a country in the top 50 of the FIFA world rankings
    6. Played in five or more senior international matches for a country outside the top 50 of the FIFA world rankings
    7. Played in one or more continental competition matches
    8. Played in five or more domestic competition matches

    This evidently makes it much easier for a foreign player to be eligible to sign and play for a club in the English leagues. However, limits still remain for all clubs as to how many ESC player spaces they have for the 2023/24 season onwards. Every club from the Premier League and through the English Football League to League 2 will be entitled to fill up to 2 spaces for ESC players. There is then an additional leeway for clubs in the Premier League and Championship (top two divisions) which allows clubs to have two further ESC spaces available if they exceed 35% of ‘weighted EQP minutes’. A summary is shown in the table below for the 2023/24 season:

    (Source: FA)

    ‘EQP minutes percentage’ refers to the percentage of minutes given to English Qualified Players’ by the club in question. Put simply, if the club still facilitates homegrown player development by giving them significant game playing time, they will be entitled to more ESC spaces. This is to help protect the initiative of increasing the number of players that are eligible to play for England representing the top professional clubs. 

    Weighted EQP minutes percentage is calculated using EQP minutes, non-EQP minutes and the total minutes (calculated by subtracting the non-EQP minutes from the EQP minutes) from each EQP qualifying match. Then the EQP minutes percentage for each qualifying match is given by calculating:

    (EQP Minutes / Total Minutes) x 100 = EQP Minutes Percentage

    These are then summed together to give cumulative figures across the seasons of each EQP reference period, dismissing the top four and bottom four matches when placed in ranking order. 50% of minutes played by an EQP of the club that has been loaned to another club will also be added to the clubs cumulative EQP and total minutes. Then the final weighted EQP minutes percentage is found by using the following formula:

    (Cumulative EQP Minutes / Cumulative Total Minutes) x 100 = Weighted EQP Minutes Percentage

    It is vital to understand that an EQP qualifying match simply refers to matches in the Premier League, Championship, League One, League Two, continental competitions such as the Champions League, the FA Cup 5th Round and further (or the quarter final and further if a PL club), and the quarter final and further of the league cup (or semi-final if PL club). 

    From the 2024/25 season onwards, ESC places will solely be determined by the statistic of weighted EQP minutes percentage as will be awarded as below. Importantly to note, any reduction in available ESC places as a result will not affect players that are already permanently transferred or loaned to the club, it will only affect the possibility of them recruiting additional ESC players until they have another space available:

    (Source: FA)

    Significantly, an ESC place may become available if after 12 months of signing an ESC player, the club applies for them to become a non-ESC player. This is possible if they meet the autopass percentage of international appearances, if they achieve 15 points or more for a GBE or if they play in 25% of the EQP qualifying matches and the required percentage of available minutes. 

    Summary

    We hope that this blog has enhanced your understanding of the new changes to foreign players and their eligibility to register and play for English clubs. Although this blog provides a succinct explanation as to how the new ESC concept will function alongside the GBEs, it is important to ensure you understand the terminology and calculations that will be used by the FA and further details on how the new regulations will be implemented. Keep an eye out for our upcoming Youtube video on the topic on our channel.

    Don’t forget we are also running an online course providing the perfect preparation for how to pass the FIFA football agent exam on the 12th August. You can register for the course by clicking here. Alternatively, for readers based in Germany, we are also conducting an in-person event in Frankfurt on the 2nd September which you can register for by clicking here.