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    Why Footballers Should Build Their Commercial Personal Brand

    By
    Jamie Khan
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    0

    In today’s football landscape, being exceptional on the pitch is no longer the only route to success. Building a strong personal brand off the pitch has become a crucial aspect of a player’s career. A commercial personal brand does more than just amplify a player’s social media following; it creates new revenue streams, opens doors to future opportunities, and sets the foundation for life after retirement.

    The Power of a Commercial Brand in Football

    Football’s global appeal, coupled with the reach of social media, has given players a platform to connect with millions of fans worldwide. Harnessing this power through authentic

    self-promotion and collaboration with brands allows players to showcase their personality, values, and style beyond football. This not only elevates their career prospects but also helps them diversify their income and prepare for life beyond their playing days.

    Failing to develop a commercial brand often means relying too heavily on football. When the curtain falls on a player’s career, the lack of a well-rounded brand can result in financial instability or the need to pivot into entirely new and unfamiliar industries.

    Pushing Boundaries While Staying Authentic

    Building a personal brand requires players to step out of their comfort zones while staying true to who they are. It’s about finding the balance between authenticity and ambition. Whether it’s engaging with fans on social media, partnering with reputable brands, or launching their own ventures, players can use their platform to craft a narrative that resonates with their audience.

    One of the most effective ways to achieve this is by collaborating with brands that align with a player’s values. Let’s explore some of the most impactful partnerships between footballers and fashion brands to see how players are shaping their identities and influencing trends.

    Case Study: CR7 and the Power of Personal Branding

    When it comes to personal branding in football, few names shine brighter than Cristiano Ronaldo. His CR7 trademark epitomises the perfect blend of athletic prowess, charisma, and strategic commercial partnerships, making him not only a footballing legend but also a global business phenomenon. Ronaldo’s career earnings have surpassed $1 billion, with over half of that figure stemming from off-field ventures. His partnerships with Nike, Herbalife, and Tag Heuer are just a glimpse of how he has leveraged his personal brand to dominate the commercial landscape.

    Ronaldo’s social media presence has been instrumental in amplifying his commercial success. With over 600 million Instagram followers and over 100 million on Twitter, Ronaldo commands unparalleled influence, making him the most followed individual globally. His ability to directly

    engage with fans and promote brands has made his social media channels some of the most sought-after advertising platforms, with companies reportedly paying $1.5 million per promotional post. His lifetime deal with Nike, valued at over $1 billion, and ventures like CR7 hotels and fashion lines exemplify how athletes can monetize their public image and create sustainable business models beyond their playing years.

    Inspiration from Football’s Branding Icons

    Ronaldo’s success is a masterclass in personal branding, but he is not alone. David Beckham, often seen as the pioneer of athlete branding, laid the foundation early in his career and continues to earn millions annually from collaborations with major brands like H&M, Adidas, and Breitling. Similarly, Lionel Messi has built an enduring partnership with Adidas, earning $33 million annually through endorsements with Gatorade, Pepsi, and more. Neymar Jr.’s bold shift to Puma and his collaborations with brands like McDonald’s and Red Bull highlight the diversity in personal branding opportunities.

    Other players have seamlessly merged sports with fashion and philanthropy. Marcus Rashford’s partnership with Burberry reflects his commitment to social causes while enhancing his commercial appeal. Zlatan Ibrahimović’s collaboration with H&M Move captures his confident persona and inspires fans to embrace fitness and style. Mo Salah’s work with the Adidas x Gucci campaign underscores how athletes can navigate the intersection of sport and high fashion, showcasing their versatility beyond the field.

    The Broader Impact of Building a Brand

    Beyond monetary rewards, a strong personal brand empowers athletes to make a lasting societal impact. Ronaldo’s partnerships with UNICEF and Save the Children reflect his commitment to giving back, reinforcing the value of aligning personal interests with charitable causes. Similarly, Rashford’s work with Burberry to empower youth demonstrates how commercial ventures can drive meaningful change.

    The examples of Ronaldo, Beckham, Messi, Neymar, and others underscore the importance of players stepping out of their comfort zones to build a brand that resonates with authenticity and values. Whether through strategic endorsements, social media, or philanthropic initiatives, a well-rounded personal brand secures financial stability and positions athletes for a fulfilling post-retirement career.

    In today’s digital age, where social media amplifies reach and influence, the potential for footballers to build their brands is limitless. Ronaldo’s journey shows that creating a personal brand is not just about financial gains but about shaping a legacy that transcends the sport and continues to inspire for generations.

    The Bigger Picture: Life After Football

    Collaborating with brands and engaging on social media aren’t just short-term strategies, they’re investments in the future. By diversifying their identity, footballers can transition seamlessly into new roles, whether it’s in media, fashion, philanthropy, or entrepreneurship. Players like Rashford and Mbappé have shown that these ventures can make a real difference in the world while securing financial independence.

    Players who fail to embrace these opportunities risk becoming overly reliant on football. Once the spotlight fades, they may struggle to find purpose and stability. In contrast, those who invest in their personal brand during their playing days leave the sport with a wealth of opportunities and a legacy that extends beyond the game.

    Conclusion

    In the modern era, building a commercial personal brand is a no-brainer for footballers. By embracing social media, partnering with brands, and staying authentic, players can unlock new revenue streams and opportunities while preparing for life after retirement. Football and fashion’s continued collaboration highlights the potential for athletes to inspire and influence far beyond the pitch. For players, it’s not just about the game, it’s about the legacy they create, both on and off the field.

    Building Champions: Creating a Positive Football Environment for Your Child

    By
    Alejandro Varela Moreno
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    0
    Photo by Kenny Eliason on Unsplash

    The atmosphere surrounding young football players can profoundly impact their experience in the sport. As parents, you have the power to create a positive environment that not only supports your child’s development on the field but also shapes their overall well-being. When children feel encouraged, respected, and supported, they are more likely to thrive both as athletes and as individuals. Cultivating this kind of nurturing atmosphere at home and on the sidelines can make all the difference in their journey.

    Presence and attitude

    The foundation of a positive environment begins with your presence and attitude. Your child needs to know that you are their biggest fan, not just when they win or play well, but unconditionally. Cheering for them—whether they make a great pass, put in strong effort, or simply enjoy the game—reinforces the idea that they are valued for who they are, not just for their performance. This unconditional support helps build their self-confidence and resilience, making them feel secure in the knowledge that their worth is not tied to results.

    Support on the field

    Creating a positive environment also means being mindful of how you react during games and practices. Children are incredibly perceptive, and they often pick up on even the smallest cues from their parents. If they see you staying calm, smiling, and offering encouraging words—regardless of the score—they learn to focus on enjoying the game rather than worrying about making mistakes. This is especially important when things don’t go as planned; showing composure and positivity when they miss a shot or lose a match teaches them to handle setbacks with grace.

    Promote a growth mindset

    One of the most powerful ways to foster a positive environment is by promoting a growth mindset. Instead of emphasizing natural talent, praise your child’s effort, improvement, and willingness to try new things. Statements like, “I noticed how hard you were working on your footwork today,” or “I love how you stayed focused even when the game was tough” help them understand that what truly matters is their dedication and attitude. This approach not only reduces the pressure to be perfect but also encourages them to take on challenges with curiosity and enthusiasm.

    Include family members in the process

    Additionally, it’s essential to create a supportive atmosphere among the entire family. Encourage siblings and other family members to cheer for your child, celebrate their efforts, and acknowledge their hard work. When children see that everyone around them is rooting for their personal growth, it helps create a network of support that feels like a team beyond the field. This can be particularly comforting when they face difficult moments, reminding them that they are not alone in their journey.

    Positive reinforcement

    Positive reinforcement shouldn’t stop at the end of a game. Use everyday moments to discuss the lessons they’ve learned and celebrate small wins. This could be during the car ride home, at the dinner table, or even while playing a casual game together in the backyard. Reflecting on their experiences in a relaxed, supportive setting helps reinforce the idea that football is about much more than just competition—it’s about personal growth, joy, and building lasting memories.

    Set healthy boundaries

    A critical aspect of maintaining a positive environment is to set healthy boundaries around the sport. While it’s great for your child to be passionate about football, it’s also important to ensure they have time for other interests, friends, and relaxation. Encouraging them to explore different hobbies or simply enjoy downtime helps prevent burnout and keeps their love for football fresh and exciting. This balance is crucial in maintaining their physical and mental health, ensuring that football remains a source of joy rather than a source of pressure.

    Finally, remember that the most important gift you can give your young football player is the reassurance that, win or lose, their happiness and well-being matter most. By focusing on the joy of playing, the camaraderie of being part of a team, and the life lessons learned along the way, you are helping to create a positive environment that nurtures not just better athletes, but more confident, compassionate, and resilient young people.

    Through your consistent support, encouragement, and understanding, you can help transform their football journey into a lifelong source of positive experiences, shaping not just the player they are today but the person they will become in the future.

    SuperDraft in the MLS

    By
    Paolo Cucalon
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    What is the SuperDraft?

    The MLS SuperDraft is an annual event in the Major League Soccer where teams select eligible players to join their rosters. The primary focus is college soccer players, but it can also include youth internationals and other eligible domestic players.

    Before the draft, each MLS team creates a list of college players that they are most interested in potentially drafting. An eligible players pool of over 300 college athletes is compiled and verified by the league office, ensuring accuracy and removing any duplicates to create the final eligible player list.

    Eligibility Criteria
    • Players who are collegiate sophomores, juniors or above.
    • Previously, only players who were collegiate seniors and above, along with Generation adidas signings, were eligible for selection.
    • College players can still sign Generation adidas contracts (freshmen and above).
    Draft Format
    • Draft rounds: The 2025 MLS SuperDraft will consist of three rounds of player selection.
    • Selection clock:

    Round 1: Teams have four (4) minutes per selection

    Rounds 2 and 3: Teams have three (3) minutes per selection.

    • Intermission: A ten (10) minute break between Rounds 1 and 2.
    • Timeouts: Each team gets one (1) timeout. Timeouts are three (3) minutes in duration. Selections must be made immediately following the timeout (no additional time given). More than two (2) timeouts cannot be used consecutively.
    • Failure to make selection in designated time: Teams failing to pick in the allowed time must wait until the next selection is made. Their choice must immediately follow the next team’s pick.
    • Trades: All trades must be verified and approved by the Commissioner and/or his designee. Trade announcements will not reveal the identity of players until those players have been contacted by their respective clubs. For example, Team A trades a “player to be named later” for Team B’s first selection.
    • Team passing: If a team passes on a selection, it forfeits any further picks in the MLS SuperDraft 2025.
    What is a Generation Adidas Contract?

    Generation adidas (GA) is a joint program between adidas and MLS that identifies and develops top talent, including standout college players and youth national team members.

    • GA player salaries do not count against an MLS team’s annual salary budget, providing an added incentive for that club to develop the player.
    • Over time, GA players graduate to senior player contracts, at which point their salaries count toward the team’s budget.
    • Importantly, a player must be nominated by an MLS team or teams, to be eligible for a GA contract.
    2025 MLS SuperDraft Order

    The draft order is determined in reverse order of the final standings from the previous MLS season, taking postseason performance into account. The 2025 draft will have San Diego FC, the league’s newest expansion team, hold the first selection in each round.

    Key Date

    The 2025 MLS SuperDraft: December 20th.

    Conclusion

    The MLS SuperDraft bridges the gap between college soccer and professional opportunities. It provides MLS teams with a platform to build their rosters while offering young players a chance to showcase their talent and transition into professional soccer.

    The Women’s League – Edition #28

    By
    Ali Afzal-Khan
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    0
    Cover image of The Women’s League magazine featuring bold turquoise text on a purple stadium background. Tagline reads: "For women’s football decision makers."

    Welcome to the 28th edition of The Women’s League, your digital source for the latest and most impactful stories in Women’s football.

    This week we dive into:

    • Leadership Lineup
      Angela Hucles, former General Manager of Angel City FC, has been appointed President of Women’s Soccer at the Houston Dash…
    • Beyond The Stands
      FC Red Bull Salzburg are taking the next big step in women’s football. Starting with the 2025/2026 season, the club will compete in the ADMIRAL Frauen Bundesliga…
    • Who is Katharina Kiel?
      Kiel assumed the role of Technical Director at Eintracht Frankfurt’s women’s team in late 2022, signing a three-year contract until summer 2025. Her focus areas include infrastructure, roster management, and strategic development.

     

    Muscle Cramps

    By
    Andrea Dinh
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    0
    Photo by Joanna Kosinska on Unsplash

    Exercise-associated muscle cramps (EAMC) are a common problem for athletes across various sports. Although the exact causes of these cramps are still being studied, recent evidence suggests that they result from a mix of factors rather than just one issue. This article explores what we currently know about muscle cramps and nutrition offering practical solutions and prevention strategies.

    The causes of EAMC have been debated in the field of sports medicine. Two main theories have emerged:

    Dehydration and Electrolyte Imbalance

    This theory suggests that muscle cramps occur due to a loss of fluids and electrolytes, which are essential for muscle function. When athletes sweat excessively, especially in hot and humid conditions, they may lose important minerals like sodium, potassium, magnesium, and calcium. This imbalance can lead to muscle cramps.

    However, recent research has raised questions about this theory:

    • Studies show that cramps can happen even when athletes are not dehydrated or have normal electrolyte levels.
    • Experiments indicate that the nervous system plays a significant role in cramp development.
    Neuromuscular Fatigue

    This newer theory proposes that EAMC is mainly caused by fatigue affecting the nerves and muscles. Key points supporting this idea include:

    • Cramps often occur towards the end of competitions when athletes are most fatigued.
    • Research indicates that athletes who experience cramps have different nerve responses compared to those who do not.
    Practical Nutritional Strategies
    • Consume electrolyte-rich foods like pickles, salted watermelon, and coconut water.
    • For cramp-prone athletes, add 0.3 to 0.7 g/L of salt to drinks during exercise.
    • Incorporate potassium-rich foods such as bananas, sweet potatoes, and avocados.
    Carbohydrate Intake

    Adequate carbohydrate consumption may help delay muscle fatigue and potentially reduce cramping risk.

    • Consume carbohydrate-rich meals before prolonged exercise
    • Consider carbohydrate intake during extended workouts
    • Ensure proper carbohydrate replenishment post-exercise
    Micronutrient Focus

    While electrolytes are crucial, other micronutrients also play important roles in muscle function and cramp prevention, such as magnesium: Found in nuts, seeds, and leafy greens, Calcium: Abundant in dairy products and leafy vegetables and B vitamins: Present in whole grains, lean meats, and legumes.

    Innovative Nutritional Approaches
    1. Pickle Juice Effect: Some athletes find relief from cramps by consuming pickle juice, possibly due to its high sodium content and potential neurological effects.
    2. Beet Greens: These nutrient-dense leaves are rich in potassium, magnesium, and calcium, making them an excellent food for muscle health.
    3. Fermented Foods: Pickles and kimchi are high in sodium and other nutrients that may help reduce muscle cramps.
    4. Greek Yogurt: High in electrolytes and protein, it can support muscle recovery and potentially help prevent cramps.
    5. Nutrient-Rich Smoothies: Combining fruits, vegetables, and dairy or plant-based alternatives can provide a balanced mix of electrolytes and other essential nutrients.

    While nutrition plays a significant role in EAMC management, it’s important to note that hydration status, exercise intensity, and individual factors also contribute. A comprehensive approach that includes proper nutrition, adequate hydration, and appropriate training is likely to be most effective in preventing and managing exercise-associated muscle cramps.

    The Journey of a Young Football Agent: Overcoming Financial and Professional Challenges

    By
    Niels De schutter
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    0
    Photo by charlesdeluvio on Unsplash

    The football agent profession is often portrayed in a glamorous light—luxury cars, high-stakes negotiations, and lucrative commissions. However, for many young agents, especially those just starting out, the reality is far from what we see in the media.

    In this article, We want to shed light on the financial and professional challenges young football agents face, explore the choice between starting independently or with an established agency, and share strategies to navigate these hurdles successfully.

    The Financial Reality for Young Agents

    The Myth vs. Reality
    Media often perpetuates the myth of agents making quick and easy money, but the truth is that for most young agents, the first few years are a grind. Earnings are minimal, and many find themselves working tirelessly to establish their reputation without immediate financial reward.

    Balancing Finances with Ambition
    One of the most practical ways to navigate this financial uncertainty is by maintaining a secondary income source. Whether it’s a side job or a personal business, having a financial safety net allows young agents to stay afloat while pursuing their passion.

    Mental Resilience Is Key
    The journey can be mentally taxing. It requires resilience, patience, and the ability to focus on long-term goals. Building a successful career as an agent is not an overnight endeavor; it’s a marathon, not a sprint.

    To Start on Your Own or Join an Agency?

    One of the first significant decisions a young football agent faces is whether to start independently or join an established agency. Both paths come with unique challenges and opportunities.

    Starting Independently

    • Pros: Full control over your career, the freedom to define your approach, and the potential for significant financial rewards if you succeed.
    • Cons: Greater financial risk, limited resources, and the need to build credibility entirely on your own.

    Starting independently requires an entrepreneurial mindset, a robust network, and a clear strategy for attracting and retaining clients. It’s a path for those who are confident in their ability to navigate the complexities of the industry without immediate support.

    Joining an Established Agency
    Working with an established agency offers a different set of advantages:

    • Mentorship: Learning from experienced agents who can provide guidance and share industry insights.
    • Resources: Access to a larger network, established client bases, and administrative support.
    • Credibility: The agency’s reputation can help mitigate skepticism and open doors that might otherwise remain closed.

    However, it’s crucial to ensure that your role within the agency offers a clear long-term growth perspective. Starting at the bottom is perfectly fine, but there must be opportunities to develop your skills, expand your responsibilities, and eventually share in the rewards of your hard work. A win-win situation, where both you and the agency benefit, is essential for sustained motivation and success.

    When choosing this path, don’t hesitate to ask questions about your future prospects, potential career development, and the agency’s vision for your growth.

    Building Credibility as a Young Agent

    Facing Skepticism
    Young agents often face skepticism due to their age or perceived lack of experience. Overcoming this bias requires continuous effort and a commitment to becoming an expert in the field.

    The Importance of Learning and Licensing
    Obtaining an agent license is a critical first step, but continuous learning is equally important. Staying informed about industry regulations, market trends, and best practices is vital for building credibility.

    Earning Trust
    Building trust with players and their families is one of the biggest challenges. This requires:

    • Education: Ensuring you’re well-versed in the complexities of contracts, transfers, and negotiations.
    • Networking: Connecting with experienced professionals who can guide you and vouch for your credibility.
    • Work Ethic: Demonstrating commitment, reliability, and a genuine interest in the players’ long-term success.

    Young agents have a unique advantage—they have time on their side. By outworking and outperforming established agents, they can carve out their niche in the industry.

    The Double Life of a Young Agent

    Juggling Multiple Roles
    For many young agents, building a career means juggling a secondary job while managing the demands of being an agent. This double life can be challenging but also necessary to maintain financial stability.

    Time Management Tips

    • Prioritize Tasks: Focus on activities that directly contribute to your growth as an agent—building relationships, learning, and managing contracts.
    • Set Realistic Goals: Break long-term objectives into smaller, manageable steps to stay on track.

    Staying Grounded
    Balancing practicality with ambition is crucial. Dream big but stay grounded by keeping your financial and professional priorities in check.

    Conclusion: The Long Game

    Becoming a successful football agent is not about chasing instant gratification. It’s about building a career rooted in credibility, persistence, and a clear vision for the future.

    Whether you choose to start on your own or join an established agency, the key is to approach your career with patience, resilience, and a commitment to growth. By staying focused on your long-term goals, you can overcome the challenges and establish yourself as a trusted professional in the industry.

    To all the young agents out there: stay patient, stay resilient, and remember that every small step you take today is paving the way for a successful tomorrow.

    Making a Deal in Saudi Arabia

    By
    Laith Abduljawad
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    Saudi Arabia‘s football market has garnered international attention, for its ambitious vision to develop domestic football. This vision is part of a broader initiative to transform the country into a global sports hub. One of the most striking aspects of the Saudi transfer market is the significant financial backing available to clubs, allowing them to aggressively attract big names from all over the world.

    Some superstar names that have already made the move to the SPL include the likes of Cristiano Ronaldo, Karim Benzema, & Neymar. As the SPL continues to grow it is expected that international talents to continue to make the move.

    Another noteworthy difference is the role of government club ownership and sponsorship. The Sovereign Wealth Fund of Saudi Arabia (PIF), which is the majority owner of Newcastle United in the English Premier League, has invested heavily in the SPL, acquiring seventy-five percent stakes in each of the four biggest clubs in the country: Al-Nassr and Al-Hilal in the capital Riyadh, and Al-Ittihad and Al-Ahli in the coastal city of Jeddah. Additionally, government owned companies have also purchased clubs in the SPL, Saudi Aramco owns a stake in Al-Qadsia, while Neom has acquired ownership of Al-Suqoor FC. The Driyah Gate Development Authority and The Royal Commission for Al-Ula Governorate have also separately invested in Al-Diriyah Club and Al-Ula Club. Understanding the landscape of ownership and sponsorship is critical for agents looking to navigate the Saudi football market effectively.

    The Saudi Arabian football system is made up of four divisions with the SPL sitting at the top of the pyramid. The First Division comes next and each season the top three teams from the First Division will get promoted to the SPL while the bottom three SPL teams will get related to the First Division. Furthermore, the next step down the pyramid is the Second Division League, which is organized into two groups, each comprising of sixteen teams, with promotion and relegation occurring between this division and the First Division. In 2021, the Saudi Arabian Football Federation (SAFF) unveiled the Third Division League, a newly established fourth tier, consisting of four groups with eight teams each. Promotion and relegation take place between this new division and the Second Division. Additionally, SAFF has introduced new women’s football leagues, namely the Saudi Women’s Premier League and the Saudi Women’s First Division League, marking a significant expansion in the country’s football landscape.

    A key regulatory aspect in Saudi Arabia is the limit on foreign players. Similar to other countries, Saudi Arabia has regulations to balance the development of local talent with the benefits of foreign expertise. The Saudi Pro League (SPL) has recently updated its first-team squad rules. Clubs will now be able to register ten non-Saudi players, however only eight non-Saudis will be allowed to participate in the starting lineup.

    The Saudi Arabian football ecosystem also includes specific windows for transfers, aligned with global football calendars but with local considerations. Like most markets the Saudi transfer window is open for a shorter period in January and a longer 12-week period in the summer. The January window is open from the 1st of January until the 30th of January. The summer window opens on July 1st and closes on September 20th. Keeping up to date and having the knowledge of these transfer windows and the administrative process of SAFF is essential for timely and compliant transactions.

    The financial aspect of football transfers in Saudi Arabia is notable for the high salaries offered to foreign players, which can be considerably more attractive than those in other leagues. The negotiation of contracts involves not only salary but also benefits such as housing, transportation, and bonuses, which are common in player contracts. Agents must be aware of the tax implications for foreign players in Saudi Arabia, which differ significantly from many European countries. Saudi Arabia has no personal income tax, making the net income significantly higher. However, understanding the nuances of contract law and ensuring compliance with local labor laws is crucial. The transfer fees and salaries for international players can be paid in either Euros or Dollars. However, engaging with financial experts who understand the Saudi financial system is advisable to ensure smooth transactions.

    For foreign players and agents, navigating the visa and residency requirements is a key step in the transfer process. Saudi Arabia has specific visa categories for professional athletes and their support staff. Ensuring that all paperwork is in order, including employment contracts validated by SAFF and the Ministry of Labor, is essential for a hassle-free transfer.

    Clubs in Saudi Arabia are increasingly investing in youth academies and infrastructure, aligning with the broader goals of the Saudi Vision 2030 to promote sports. Agents can find opportunities not just in negotiating player transfers but also in contributing to the development of football in the country. Lastly another point to note is in Saudi Arabia, Sharia law is practiced and can affect business dealings within the country. Sharia, or Islamic law, forms the foundation of the legal framework in Saudi Arabia, affecting all aspects of life, including sports and commercial transactions.

    Nutrition Goals

    By
    Ayesha-A Qadir
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    What is a goal? In the game of football, it’s when a player scores i.e. we often focus on the end result. At the same time, the physical goal scored brings with it, much preparation, anticipation and in those 90 mins, we are all on the edge of our seats wondering who will score? how many goals will be scored? and when they will happen i.e. our cognitive ability focuses on inputs to an outcome without even realising. We have the amazing ability to process all of that information and simplify this immense focus on the outcome; being the goal scored.

    Optimal Football Nutrition, itself is a goal that we work towards. Preparation of timing for when a player eats, analysis of nutritional content and what a player eats, knowledge of what is good or bad for an individual’s dietary needs are all factors to be taken into close consideration when deciding what the optimal plate looks like for a player, depending on his training and match day goals, and what will make him thrive physically and mentally.

    As a Nutritionist, I recognise that nutrition itself doesn’t just require mastery of food, it requires understanding what makes a footballer tick, delving into all the bodily systems such as the liver, endocrine and neurological pathways and ensuring that a player understands how his or her body functions is the end stage towards optimal health through a tailored plan of food, hydration, sleep and managing stress loads.

    What are the Key Ingredients for a Footballer?

    Football brings physical demands for aerobic and anaerobic fitness, along with physical and mental strength. Injury is rife in the sport. So a player needs to know how to optimise the energy supply into the body, which reaches the mitochondria (heart of the cell); to provide energy. The International Sports Science Association (ISSA) describes mitochondria as the ‘powerhouses of cells’. Mitochondria produce 32 ATP molecules with just one cycle of reactions. The more oxygen getting to muscle cells and the more quickly this happens, the faster and more efficiently the mitochondria can produce energy.

    Players can maximise mitochondria biogenesis and oxygen flow to muscles and mitochondria, by adequate hydration, quality sleep and purely focusing on optimal timing of when they eat.

    Massage also helps increase the volume of mitochondria within skeletal muscle and thereby helping cells to recovery after intense training. Food state supplements such as co-enzyme Q10 (Ubiquinol) are a great addition to footballer’s eating regime to help increase energy levels and also avoid gastrointestinal imbalances on and off the pitch.

    Nutrients such as Magnesium from leafy green vegetables, legumes, nuts and seeds and Bromelain from pineapple can contribute towards reduced likelihood of injury, through reducing inflammation in the body.

    Meal Planning & Hydration

    Meal planning should start from grass roots of when a child enters the game of football, to achieve the best pathway to success in adulthood. Parents should be encouraged to involve children in cooking and choosing ingredients from a young age, so they can learn about food and nutrition and be encouraged to try new foods. A useful tip on portion sizes:  palm-sized amount of protein, a fist-sized amount of vegetables, a cupped hand of carbs, and a thumb-sized amount of fats.

    Hydration is essential for footballers and for performance, being important for kidneys, liver and metabolism. Body fluids impact digestion, transport nutrients to cells and rid the body of toxins. Not drinking enough water therefore negatively impacts temperature regulation, blood pressure and heart rate, and electrolyte status.

    A simple way to calculate daily water intake is to follow this equation: 35 ml of water per kilogram of body weight. E.g. a child weighing 40 kg should aim to drink about 1.4 litres of water daily. During training and matches, they should drink water before, during (about 250 ml every 20 minutes), and after to replace lost fluids.

    There are many sports drinks available to enhance recovery post-exercise by replenishing glucose and minerals, but unless engaging in long training sessions, plenty of dietary fluid intake and a healthy snack should be sufficient. A homemade alternative is beetroot juice with a pinch of salt to replenish carbohydrates and sodium.

    Dehydration affects a footballer’s health by causing cardiovascular stress, raising body temperature and impairing sports performance. Training duration, environmental temperature and humidity, body size and fitness levels are all factors that affect an individual’s sweating response – the fluid lost during exercise can be up to 2 litres per hour. It is advised to drink during exercise, especially during prolonged high-intensity training, but not to overdrink. Ideally, a person can weigh themselves before and after training to check how much fluid is lost while exercising. A weight loss of 1 kg represents a fluid loss of 1 litre.

    What are the Key Nutrients Needed for Recovery?

    Table 1, summarises key foods, vitamins and minerals I believe are needed for optimal recovery post training and match days:

    Food is simply a vehicle for nutrients to get into our body and provide building blocks and energy for all the body’s structures and functions. An optimal diet supplies adequate nutrient quantities for tissue maintenance, repair and growth, and preserves liver function.

    For recovery, key questions to ask are: are we hydrating adequately, eating adequate macro and micronutrients, taking time for rest and recovery, and getting enough sleep? Recovery is not only about the two-hour window post-training or after a match.

    Replenishment for recovery should be integrated throughout each and every day of a footballer’s journey. Finally, parents, children and players are encouraged to listen to the body. If you find your body responds well to some things, and less to others, make sure you carry this forward into your recovery strategy.

    Healthy and Realistic Messages

    By
    Alejandro Varela Moreno
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    0
    Photo by Peter Burdon on Unsplash

    As parents, it’s natural to want the best for our children and to support their potential. However, young athletes, particularly those in a competitive sport like football, can feel overwhelmed by high expectations—whether they come from coaches, peers, or even well-meaning family members. Parents play a crucial role in setting a balanced tone, sending messages that motivate rather than create unnecessary pressure. By focusing on healthy, realistic messages, you help foster your child’s passion for the game and build their resilience.

    Focus on the enjoyment of the game

    One powerful way to communicate healthy expectations is to focus on the enjoyment of the game rather than solely on winning or achieving specific results. Instead of asking, “Did you score?” or “Did you win?”, try asking questions like, “Did you have fun?” or “What was your favorite part of today’s game?” This small shift redirects your child’s focus from performance outcomes to personal enjoyment and growth, reinforcing that their worth and success are not defined by the score on the board. When children feel that their primary goal is to enjoy and learn, they’re more likely to approach each game and practice with positivity and less pressure.

    Recognize progress

    Another key aspect of healthy messaging is recognizing progress over perfection. Young athletes benefit enormously when they feel acknowledged for their effort, persistence, and personal improvements rather than just for accomplishments or talent. For example, you might say, “I saw how hard you worked on your defense today—great job!” or “You really pushed yourself, even when it got tough.” Statements like these highlight your child’s growth and dedication, reinforcing a growth mindset and helping them build internal motivation.

    As a parent, manage your own emotions

    Balanced messages also mean managing your own emotions around their performance. Children often pick up on the nonverbal cues from their parents—the cheers, sighs, or body language during games. By staying calm and encouraging regardless of the game’s outcome, you demonstrate that you value their experience as a whole, not just the final score. This shows your child that winning and losing are both part of the journey, and that they are valued unconditionally.

    Managing setbacks

    It’s also important to provide reassurance when setbacks happen. Football, like any sport, comes with missed goals, mistakes, and tough losses. Instead of focusing on what went wrong, try to help your child see these moments as learning experiences. Saying things like, “Every game teaches us something,” or “What did you learn today?” encourages them to see challenges as part of their development. This kind of messaging fosters resilience, showing them that setbacks are opportunities for growth rather than reasons for self-doubt.

    Additionally, be mindful of how your own dreams or aspirations might influence the messages you send. Sometimes, we may unknowingly project our own hopes onto our children, which can create pressure. Regularly reflect on your own expectations to ensure that the messages you share align with their personal goals and interests, rather than an external idea of success. When children feel supported in pursuing their unique path, they experience a greater sense of autonomy and confidence.

    Lastly, remember that every positive, balanced message you send contributes to creating a long-term love for the game. When children understand that their efforts, enjoyment, and learning are what truly matter, they build a healthy relationship with the sport that can last a lifetime. By focusing on realistic, supportive communication, you are not only helping them grow as athletes but also as individuals with the resilience, passion, and self-awareness to thrive in all areas of life.

    Through thoughtful, positive communication, you’re setting the stage for your child to enjoy football as a source of joy, growth, and lifelong connection.

    Dealing with Losing a Player

    By
    Simon Rogers
    -
    0

    As an agent, your investment in players often extends beyond the professional, delving into emotional bonds. Losing a player—whether due to contract termination or a change in representation—can feel deeply personal and challenging to navigate.

    Face the loss head-on. It’s tempting to bury disappointment in busyness or rationalisations, but acknowledging the impact is vital. Perhaps you’re questioning your decisions, wondering what you could’ve done differently, or feeling undervalued after years of dedication. Whatever emotions surface, be honest about them—they matter.

    Feel it fully. A player’s departure can trigger professional and personal insecurities. Allow yourself to experience the emotions—anger, sadness, or frustration—without judgment. Processing these feelings helps prevent them from overshadowing future decisions and relationships.

    Let it go. Letting go doesn’t diminish the importance of the player’s journey with you. It’s about releasing regret and resentment to create space for growth. Focus on the future: the players who trust your guidance and the opportunities waiting to unfold.

    Losing a player is never easy, but it’s part of the journey. By facing, feeling, and letting go, you not only honour your work but also build resilience, keeping your career—and relationships—moving forward with integrity and purpose.

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