Welcome to the 14th edition of The Fans Week, your weekly guide to the biggest stories, controversies, and trends shaping the fan experience around the globe.
This week we explore:
La Liga’s New China Partnership
La Liga and the Chinese Football League have announced a long-term deal to develop grassroots football in China. With training programs, youth tournaments, and knowledge-sharing planned through 2029, it is a bold move to grow the game in one of the world’s largest untapped markets.
Global Sports Tourism Boom
With sports tourism projected to hit $1.3 trillion by 2032, football is leading the charge. Major events are driving record hotel bookings and city revenues, as clubs and cities embrace fan-focused travel packages combining match tickets with local experiences.
DAZN’s Creator Program for the Club World Cup
DAZN has launched a Global Football Creator Program to boost fan engagement ahead of the Club World Cup. Over 100 creators will deliver behind-the-scenes content, social campaigns, and on-the-ground coverage to reach more than 32 million followers worldwide.