How Burger King Made Stevenage Famous on FIFA
The Business of Front-of-Shirt Sponsorships in Football
Mistakes Footballers Make That Kill Commercial Deal Potential
How Brands Calculate the Commercial Value of a High-Profile Footballer
How Footballers Build Meaningful Partnerships with Charities as Ambassadors and Patrons
How Brands Can Time Ambassador Deals Around Global Events
The Price of Image: Why Some Brands Pay a Premium for Football Endorsements
How Football Managers Are Building Personal Brands and Unlocking Commercial Value