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Football Beyond the Pitch

    UEFA Champions League trophy display in Madrid ahead of the 2019 final, showcasing the tournament’s global scale and branding power.

    The Business of League and Tournament Sponsorships

    Jamie Khan -
    Adidas Superstar sneakers placed outdoors, symbolizing the timeless connection between sport, fashion, and culture.

    Adidas Superstar: When Football Meets Culture

    Jamie Khan -
    The Nike swoosh logo on a patterned wall, symbolising one of the most iconic sports marketing brands in the world.

    Top 5 Sports Marketing Campaigns Ever

    Jamie Khan -
    France forward celebrating a goal with arms outstretched during an international football match in March 2018.

    The Commercial Power of Goal Celebrations

    Jamie Khan -
    Cristiano Ronaldo during an international match, representing how footballers build powerful personal brands like CR7.

    How Footballers Build Personal Brands

    Jamie Khan -
    Empty stadium tunnel leading to the pitch, symbolising the pre-game walk that has become a fashion showcase in modern football.

    Football Clubs and Fashion Partnerships

    Jamie Khan -
    Packed Wembley Stadium during the opening ceremony of the Sidemen Charity Match 2025 with banners and fans filling the stands.

    YouTube Football and Baller League’s Rise

    Jamie Khan -
    Liverpool fans holding scarves aloft at Anfield, symbolizing the global reach and commercial impact of celebrity owners like LeBron James.

    Celebrity Football Club Owners and the Commercial Power They Unlock

    Jamie Khan -

    How Burger King Made Stevenage Famous on FIFA

    Jamie Khan -
    An Emirates Airbus A380 aircraft taking off, with its landing gear retracting and engines visible against a cloudy sky.

    The Business of Front-of-Shirt Sponsorships in Football

    Jamie Khan -
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