The Price of Image: Why Some Brands Pay a Premium for Football Endorsements
How Football Managers Are Building Personal Brands and Unlocking Commercial Value
Which Social Media Channel is Best for Footballers to Build Their Personal Brand?
How Young Is Too Young? The Ethics of Football’s Rising Stars Signing Commercial Deals
The Business Model of Football Kits and Merchandise: Inside the Billion-Dollar Game
Multisport Commercial Crossovers: How Athletes Transcend Their Sport
A Breakdown of Commercial Rights in Modern Football
The World of Boot Deals as Antoine Griezmann Joins Decathlon