Welcome to the 12th edition of The Fans Week, your weekly guide to the biggest stories, controversies, and trends shaping the fan experience around the globe.
This week we explore:
🏟️ Premier League Clubs Rebuild for the Future
Eight top-flight English clubs are investing over £6 billion in stadium upgrades and new builds. From Manchester United’s proposed “Wembley of the North” to modernized venues at Aston Villa and Crystal Palace, fans can expect state-of-the-art matchday experiences designed for comfort, community, and global standards.
📱 Tech-Driven Fan Engagement on the Rise
From VR match experiences and AR overlays to smart loyalty apps and AI-powered content suggestions, clubs across Europe are transforming how fans interact with the game. These innovations are turning passive spectators into engaged digital communities.
🇹🇷 Fenerbahçe Returns to Adidas
After a tense breakup with Puma, Turkish giants Fenerbahçe will reunite with Adidas for the 2025–26 season. The new deal boosts revenue share from kit sales and reflects fan-driven demand for a supplier more aligned with the club’s identity.