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UEFA Champions League trophy display in Madrid ahead of the 2019 final, showcasing the tournament’s global scale and branding power.

The Business of League and Tournament Sponsorships

Jamie Khan -
France forward celebrating a goal with arms outstretched during an international football match in March 2018.

The Commercial Power of Goal Celebrations

Jamie Khan -
Empty chair under spotlight in dark room, symbolizing lost opportunities or public silence

Mistakes Footballers Make That Kill Commercial Deal Potential

Jamie Khan -
Computer screen showing marketing analytics dashboard in an office setting

How Brands Calculate the Commercial Value of a High-Profile Footballer

Jamie Khan -
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