The countdown to the FIFA Women’s World Cup Brazil 2027 has officially begun. For the first time in history, the tournament will be hosted in South America, with Brazil welcoming the world’s biggest women’s football event. In this special series, we will bring you monthly the latest updates, stories from behind the scenes, and insights from professionals and key figures involved in the game, through the perspective of our exclusive correspondent in Brazil, Elena Mueller.
For the first time in history, the tournament will be hosted in South America, with Brazil welcoming the world’s biggest women’s football event.
The FIFA Women’s World Cup Brazil 2027 will take place from 24 June to 25 July 2027 across eight Host Cities: Belo Horizonte, Brasília, Fortaleza, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo. The tournament will feature 32 national teams competing in 64 matches, marking the first FIFA Women’s World Cup ever to be hosted in South America.
Time is up!
To officially launch the countdown, the iconic Christ the Redeemer statue in Rio de Janeiro was illuminated with the tournament’s visual identity, while urban art murals celebrating the competition were unveiled across all eight Host Cities.
As Brazil builds momentum towards hosting the FIFA Women’s World Cup in 2027, the Brazilian Women’s National Team welcomed the United States for two high-profile international friendlies in June 2026. The matches, played on 6 June at Neo Química Arena in São Paulo and on 9 June at Arena Castelão in Fortaleza, served as important tests in the team’s World Cup preparations.
Beyond the action on the pitch, the fixtures highlighted the growing interest in women’s football in Brazil. Together, they drew 87,080 fans and generated BRL 3.4 million in ticket revenue. Television and digital audiences were equally impressive, with SporTV reaching 1.7 million viewers across the two matches and Globo Esporte (ge) TV recording 4.2 million views.
The investment plan
Brazil’s Minister of Sport, Paulo Henrique Cordeiro, confirmed that the Federal Government is preparing a comprehensive investment plan for the FIFA Women’s World Cup Brazil 2027.
“The Brazilian government is currently working on a plan to allocate resources for the World Cup. We are talking about investments in security, mobility, communications, network infrastructure and other operational elements. The estimated investment ranges between BRL 500 million and BRL 1 billion,” Cordeiro said.
“The Brazilian government is currently working on a plan to allocate resources for the World Cup. We are talking about investments in security, mobility, communications, network infrastructure and other operational elements. The estimated investment ranges between BRL 500 million and BRL 1 billion,” Cordeiro said.
Part of the planned investment will be directed towards creating and modernizing infrastructure dedicated to women’s football. The proposal includes facilities designed to support player development and initiatives aimed at improving training conditions for the sport across the country.
While the Brazilian government is finalizing its investment strategy, FIFA has announced plans to invest US$800 million in the tournament. The competition will be staged across eight Host Cities, all of which previously hosted matches during the 2014 FIFA World Cup.
Expectations about the event
For Sandra Santos, Co-Founder and COO of the Instituto Brasileiro de Futebol Feminino (IBFF) and Head Coach of Projeto Estrelas, the FIFA Women’s World Cup Brazil 2027 represents a unique opportunity to transform the future of women’s football. As a CBF Pro Licence coach, she brings more than 20 years of experience in coaching, high-performance sport, and football development.
“Hosting the FIFA Women’s World Cup Brazil 2027 is about much more than staging a tournament. It represents a catalyst for the professionalization of the women’s game, raising the quality of competitions and empowering girls and women through football. The increased visibility will strengthen the development of the sport, inspire more young girls to get involved, and help build and expand a stronger community of fans and supporters.”
“Hosting the FIFA Women’s World Cup Brazil 2027 is about much more than staging a tournament. It represents a catalyst for the professionalization of the women’s game, raising the quality of competitions and empowering girls and women through football.
Meanwhile, preparations for the FIFA Women’s World Cup Brazil 2027 extend well beyond the pitch. Across the country, a wide range of initiatives are already underway, including conferences, leadership forums, grassroots and social development projects, coaching education programs, community engagement activities, and events focused on promoting and strengthening women’s football at every level.
One of the most meaningful developments ahead of the FIFA Women’s World Cup Brazil 2027 is the approval of Law No. 15,421/2026. The legislation provides a one-time payment of BRL 500,000 to each player who represented Brazil at the 1988 and 1991 FIFA Women’s World Championships, recognising approximately 30 former players whose pioneering efforts helped establish women’s football in the country.
When discussing the tournament’s legacy, Sandra Santos argues that the impact of the FIFA Women’s World Cup Brazil 2027 should extend far beyond the final whistle. She believes the event has the potential to accelerate the development of a stronger talent pipeline, encourage greater fan engagement, and promote the strategic use of data and sports science to improve performance, player welfare, and governance across women’s football. In her view, the tournament also represents an opportunity to leave a lasting professional and cultural legacy, helping to build a more engaged fan base while contributing to a society that offers greater equality of opportunity and respect for girls and women in sport.
The scale of the tournament is also reflected in its global broadcast coverage. For the first time, Netflix will stream an entire FIFA World Cup, marking a significant milestone for live sports streaming. In Brazil, CazéTV will broadcast all 64 matches free of charge on YouTube, while Globo will air 56 matches on free-to-air television and provide complete tournament coverage on SporTV.
With preparations already well underway, the countdown to the FIFA Women’s World Cup Brazil 2027 is officially on. At The Women’s League, we’ll be following every step of the journey, bringing you the latest developments, exclusive interviews, behind-the-scenes stories, and key updates directly from Brazil. FIFA Women’s World Cup Brazil 2027, GO EPIC!