At a Glance
What it is: It is the leading B2B meeting place for the soccer industry.
Focus: Business generation, networking, strategic partnerships and football industry insight
Key Features: 100+ speakers, two simultaneous stages, dedicated meeting areas and exclusive experiences
Confut USA is a football business event designed to connect leading professionals, global brands, clubs and organisations from across the football industry.
Returning for its second edition in 2026, the event will take place on July 16 and 17 at the DoubleTree by Hilton Newark Airport in Newark, New Jersey.
Built around content, networking and business generation, Confut USA brings together key football stakeholders for two immersive days focused on strategic partnerships, market insight and industry growth.
Confut is the main B2B meeting point for the football industry, bringing together professionals, brands, clubs and organisations to generate connections, opportunities and business on an international scale.
Why Confut USA Matters
The United States is entering a defining period for football.
With major international competitions taking place over the coming years, rising investment in infrastructure, technology and sports entertainment, and growing interest in the game, the U.S. is no longer just an emerging football market. It is becoming one of the most influential spaces in the global football industry.
Confut USA is positioned directly within that moment.
For clubs, brands, agencies, service providers, executives and organisations, the event offers access to a market that is growing in sporting, commercial and cultural importance. It creates a space where football professionals can understand the direction of the U.S. market while also building relationships with people shaping the wider industry.
This makes Confut USA more than a conference. It is a business event for a football market that is moving quickly.
This makes Confut USA more than a conference. It is a business event for a football market that is moving quickly.
A Business Environment for Football
Modern football is increasingly built around networks.
Clubs need commercial partners. Brands need access to authentic football communities. Agencies need industry visibility. Technology companies need decision-makers. Leagues and organisations need spaces where ideas can become partnerships.
Confut USA is designed to bring these groups together.
The event will feature more than 100 speakers, with leading executives and industry experts discussing the key trends, challenges and opportunities shaping the future of football.
Across two simultaneous stages, participants will be able to access a wide range of football business content. The structure allows the event to cover multiple areas of the industry while giving attendees the flexibility to follow the themes most relevant to their work.
Alongside the conference programme, dedicated networking and meeting areas will support direct B2B conversations. This is central to the event’s identity. Confut USA is not only about listening to ideas. It is about creating opportunities from them.
Confut USA is not only about listening to ideas. It is about creating opportunities from them.
Confut USA is built around the idea that football grows when knowledge, innovation and relationships come together.
The U.S. Football Moment
The timing of Confut USA 2026 is especially significant.
Football in the United States is experiencing a period of major transformation. The country is attracting greater attention from international clubs, investors, media companies, brands and football organisations.
This momentum is being driven by several factors: the growth of domestic football, the commercial strength of the U.S. sports market, the rise of football culture across younger audiences and the presence of major global competitions.
For the football industry, this creates both opportunity and complexity.
The U.S. market is large, diverse and commercially sophisticated. Entering it effectively requires understanding the people, institutions and trends that are shaping its development. Confut USA gives participants a event to engage with that environment directly.
In that sense, the event is not only a gathering in the United States. It is a reflection of the country’s growing role in football’s global future.
Exclusive Experiences
One of the features that separates Confut USA 2026 from a traditional football business event is its programme of exclusive experiences.
In partnership with the FIFA Master Alumni Association, Corporate and Platinum credential holders will have access to “One World, One Game, One Goal: Football for Youth Mental Health and Well-Being,” taking place on July 17 at the United Nations Headquarters in New York.
This adds an important social impact dimension to the event. It connects the business of football with wider questions around youth, mental health and well-being, showing how the sport can contribute beyond the pitch.
Platinum credential holders will also have access to an exclusive visit to the MLS Headquarters.
This experience is designed to bring participants closer to one of the most important institutions in American football, creating opportunities for networking, innovation and meaningful connections with key figures in global football.
Together, these experiences show the wider ambition of Confut USA. The event is not only offering panels and meetings. It is creating access.
The event is not only offering panels and meetings. It is creating access.
Why It Is Relevant for the Football Industry
The football industry is becoming more global, more commercial and more connected.
Events like Confut USA matter because they provide structured spaces for professionals to meet, exchange knowledge and develop relationships that may not happen through ordinary day-to-day business.
For international stakeholders, Confut USA offers a route into the U.S. football conversation. For American stakeholders, it creates access to global football perspectives and networks.
This two-way exchange is important. As football continues to grow in the United States, the market will need stronger bridges between clubs, leagues, brands, agencies, investors, educators, technology companies and international organisations.
Confut USA aims to be one of those bridges.
Key Insights
- The United States is entering a defining period for football.
- Confut USA is designed to bring these groups together.
- Confut USA aims to be one of those bridges.
Our Exclusive Interview With Arthur Lobo
Confut USA is returning for its second edition. What does this represent?
The second edition of Confut USA marks an important milestone in the event’s international growth.
The success of the inaugural edition demonstrated strong demand for a space that brings together leading football professionals to exchange knowledge, generate business and build strategic connections.
Returning to the United States reinforces Confut’s position as a global reference and strengthens Confut USA’s role as a meeting point between different markets.
Why is hosting Confut USA in the United States so strategic?
The United States is experiencing a remarkable moment for football.
With major international competitions taking place over the coming years, the country has seen significant investment in infrastructure, technology, innovation and sports entertainment. At the same time, interest in football continues to grow steadily.
For Confut USA, being present in this environment means bringing together the industry’s key stakeholders in one of the world’s most promising markets for the future of the sport.
What can participants expect from the 2026 edition?
Participants can expect a more complete experience than the inaugural edition.
Confut USA 2026 will feature more than 100 speakers, two simultaneous stages, dedicated networking and business meeting areas, and exclusive experiences such as the visit to MLS Headquarters and the event at the United Nations Headquarters in partnership with the FIFA Master Alumni Association.
Every aspect of the event has been designed to provide valuable content, strategic connections and meaningful business opportunities.
How does Confut USA contribute to the development of the football industry?
Confut USA contributes by bringing knowledge, innovation and relationships together.
The event gathers professionals from different sectors and countries to discuss industry challenges, share best practices and foster new partnerships.
More than just an event, Confut USA aims to create an environment where ideas become projects and connections turn into real opportunities for the football industry.
What is the vision for the future of Confut USA?
The vision is to continue strengthening Confut USA’s presence on the international stage.
The U.S. edition is an important part of a wider strategy to connect markets, bring together professionals from different regions and create new opportunities across the football industry.
As the United States becomes increasingly important to the global game, Confut USA aims to remain a leading destination for high-quality content, meaningful networking and business opportunities.
Final Thoughts
Confut USA arrives at a moment when football in the United States is accelerating.
The market is growing, the opportunities are expanding and the industry is becoming increasingly connected to the global game. In that context, Confut USA offers something valuable: a focused business environment where football professionals can meet, learn, collaborate and create.
FAQ
What is Confut USA?
Confut USA is a football business event designed to connect clubs, brands, executives, agencies, service providers and organisations from across the global soccer industry.
When and where is Confut USA 2026?
Confut USA 2026 will take place on July 16 and 17, 2026, at the DoubleTree by Hilton Newark Airport in Newark, New Jersey.
Who should attend Confut USA 2026?
Confut USA 2026 is designed for football industry professionals, including clubs, brands, agencies, executives, service providers, rights holders and stakeholders looking to build business relationships in soccer.
What will Confut USA 2026 include?
Confut USA 2026 will include more than 100 speakers, two simultaneous stages, dedicated networking and meeting areas, business opportunities and exclusive experiences linked to the United Nations Headquarters and MLS Headquarters.
Why is Confut USA important for the football industry?
Confut USA is important because it creates a structured business environment for football professionals to exchange knowledge, build strategic partnerships and engage with the growing U.S. soccer market.