Bristol City Women has appointed Lowri Roberts as Interim Chief Executive Officer.
Following the formal approval by WSL Football of the acquisition by Mercury13 of a majority stake in the club, Roberts formally takes the reins of the Robins as they push for promotion from the Barclays WSL2 back to the WSL.
Roberts brings 17 years of experience of working in the elite women’s game, including five years as Head of Women’s Football at the Football Association of Wales and five years at the English FA, working across marketing and commercial roles building visibility and fandom for the Lionesses and the Barclays Women’s Super League.
She has a lot of experience in women’s elite sport and will provide head coach Charlotte Healy with the support she needs to take us back into the top flight.
Chief Strategy Officer at Mercury13 Hannah Haynes, who led the acquisition, added: “We are delighted that Lowri is now leading Bristol City Women following formal approval of the acquisition by WSL Football. She has a lot of experience in women’s elite sport and will provide head coach Charlotte Healy with the support she needs to take us back into the top flight.”
Roberts returns to the Robins 15 years after she started as a coach in Bristol City Women’s Centre of Excellence and progressed to running all marketing and communications, match operations, and commercial partnerships.
Bristol City Women Board Director Lisa Knights added: “Throughout her time away from us Lowri has always remained in touch and an advocate of Bristol City Women. She led the consultancy work on our three-year strategy launched last October and she is ideally placed to step into this role. I look forward to her working with the Board, Mercury13 and the wider team at the Robins High Performance Centre and Ashton Gate Stadium, as we move into an exciting new era for the women’s club.”
Lowri Roberts returns 15 years after beginning her journey at Bristol City Women, now stepping in to lead the club into a new era.
The first deal of its kind in English football is the second investment in European football by Mercury13, the multi-club ownership group dedicated to the advancement of women’s football. This follows its entry into the Italian Serie A with the acquisition in 2024 of Como Women, who are currently in second place.
About Mercury13
Co-founded by Victoire Cogevina Reynal and Mario Malavé, Mercury13 is a multi-club ownership group focused on acquiring majority stakes in professional women’s football teams across Europe. The vision of the group is to become the benchmark in the women’s club ownership industry by identifying and investing in the clubs of the next decade, while enhancing their commercial capabilities to engage a large but historically underserved audience of women’s football fans.
The group’s acquisition strategy is founded on a core principle: women’s football is a different game, and fans seek a distinct experience. Mercury13 is led by executives with proven track records in sports, investment, and technology. The founding team brings together unique expertise, skills, and perspectives that position them to become a leading operator in this sector.
Media Contact
Alejandra S Depalma
CCO / Mercury 13
press@mercury13.com