MIVA Sports is a highly specialised company that provides extensive expertise in the development of women’s sports, with a main objective to cultivate the love of sports around the world.
MIVA creates, develops and manages innovative and high-impact projects for leading sports organisations such as confederations, national associations, leagues, clubs, NGOs and charities. The company specialises in taking tailored approaches to address the unique challenges that women’s sport faces, from grassroots to the elite level, focusing on maximizing impact for all stakeholders.
“MIVA Sports focuses on maximising impact for all stakeholders, from grassroots to the elite level.”
By designing, developing and managing impactful projects across sports, their aim is to promote health, personal development, social integration and empowerment to positively affect individuals and communities while inspiring a lifelong love of sports.
Leadership and expertise
Founded and led by Dan Whymark, who is a leading women’s sport expert and has over 15 years of experience in sports, Dan has managed some of the most impactful projects in women’s football such as UEFA Playmakers and the Business Case of Women’s Football. With a career that has included working at Juventus and UEFA, Dan and MIVA Sports bring a deep experience of sports at all levels, a proven track record of partnering with the world’s largest institutions and a truly global perspective.
Areas of expertise
- Grassroots & participation
- Elite sports
- Governance and funding
- Competition development and management
- Thought leadership and expertise
- Strategic development and support
- Knowledge-sharing and events
Four stages of support
MIVA Sports provides expertise to leading sports organisations across four specific stages and can intervene at any stage depending on the situation of each specific organisation:
Strategy creation
If the organisation does not have a strategy or women’s-specific strategy in place, MIVA can provide expertise and resource resulting in a powerful document that will lead the way for the development and growth of the sport going forward.
Project design
Once a strategy is in place it is crucial to define and create innovative projects that will implement different pillars of the strategy. MIVA has a track record of developing such projects with a focus on strategic impact and ROI.
Project implementation
MIVA will support the delivery or improvement of new or existing projects, managing stakeholders, ensuring strategic alignment and the achievement of KPIs.
Stakeholder support and mentorship
An often-overlooked element of strategic success, it is extremely important to support the stakeholders who implement these projects where your strategy “touches the ground”.
MIVA has extensive experience of working with such stakeholders such as federations, leagues, clubs, competitions and individuals to ensure they have the knowledge and resource to deliver your strategic objectives.
“Supporting stakeholders where strategy touches the ground is vital for long-term success.”
Exploring new projects
Dan and the team are always happy to explore any new project that has the potential for impact on health, social integration and community through sport at any level. To learn more or to explore working together, visit www.mivasports.com.
