Bernhard Peters (born April 5, 1960) is a renowned German sports coach and director who made a rare and highly successful transition from field hockey to football management. Best known in football circles for his strategic roles at TSG 1899 Hoffenheim and Hamburger SV, Peters’s career is marked by innovative youth development philosophies and cross-sport expertise. He first rose to prominence as an elite field hockey coach, guiding Germany’s national team to world titles, before bringing his winning mindset and scientific approach into German football. This biographical article chronicles Peters’s journey, from his early hockey triumphs to his influential tenure in football, highlighting the milestones, philosophies, and impact that have made him a respected figure in both sports.
Early Career and Field Hockey Achievements
Bernhard Peters’s coaching career began in the world of field hockey. In the early 1980s, he started out coaching youth and junior teams, quickly building a reputation for developing talent. His success with Germany’s junior national squads, whom he led to several European championships, paved the way for a bigger role. In December 2000, Peters was appointed head coach of the German men’s national field hockey team after serving as assistant coach under Paul Lissek. It did not take long for Peters to achieve historic success: he led Germany to the 2002 Hockey World Cup title and later to a bronze medal at the 2004 Athens Olympics. Under his guidance, the German team became a dominant force, even winning the 2003 indoor hockey world championship. Peters capped his hockey coaching career by winning a second Hockey World Cup in 2006, successfully defending the title on home soil in Mönchengladbach.
These accomplishments made Peters one of the most decorated coaches in field hockey. He was known for instilling discipline, tactical acumen, and a culture of fitness in his teams. His unconventional background and consistent results attracted attention beyond field hockey’s borders. In early 2006, just months before the FIFA World Cup in Germany, national football coach Jürgen Klinsmann surprised the German football establishment by identifying Bernhard Peters as his preferred candidate for a newly created German Football Association (DFB) sporting director role. Although Klinsmann’s attempt to bring Peters into the DFB setup ultimately did not materialize, it underscored the growing respect for Peters’s methods. Even German team manager Oliver Bierhoff endorsed the idea, pointing out that the role did not require a traditional football background and praising Peters’s brilliant results as a coach.
Transition to Football: Joining Hoffenheim
After the 2006 World Cup triumph in field hockey, Bernhard Peters made the bold switch to football that would define the next chapter of his career. Stepping away from hockey at the peak of his success, he accepted a position at TSG 1899 Hoffenheim in October 2006. Hoffenheim was then a modest club in Germany’s third division but with ambitious plans fueled by the investment of SAP co-founder Dietmar Hopp. Peters was appointed Director of Sport and Youth Development at Hoffenheim, tasked with professionalizing the club’s sporting structure and nurturing its talent pipeline.
Peters’s decision to move into football was driven by a desire for a new challenge and the chance to apply lessons from hockey to a bigger stage. At Hoffenheim, Peters quickly got to work implementing modern training methodologies and long-term developmental concepts. He emphasized individual technical skills, game intelligence, and sports science in training. He introduced cutting-edge tools like the Footbonaut to sharpen players’ ball control and decision-making. He also brought a strong focus on coaching education, once stating that training the club’s own coaches would be the future of sustained success.
The results at Hoffenheim were extraordinary. Working alongside manager Ralf Rangnick and others, Peters was a key architect of Hoffenheim’s meteoric ascent. In less than two years, the once regional club achieved back-to-back promotions and reached the Bundesliga in 2008. By the 2008–09 season, Hoffenheim was not only competing with the traditional powerhouses but impressing observers with its youthful, fearless team. Within the club, his contributions were widely lauded. Dietmar Hopp praised Peters as the figurehead of the club’s youth development system, commending his creativity, concepts, and passion. Over his eight-year tenure at Hoffenheim, Peters established an academy and scouting structure that produced a pipeline of players and a sustainable sporting model. Hoffenheim’s evolution from a village club to a Bundesliga mainstay owed much to the foundations Peters helped lay.
Sporting Director at Hamburger SV
By 2014, Bernhard Peters’s success at Hoffenheim had made him one of the most respected sporting minds in German football. In July 2014, he took on a new challenge by joining Hamburger SV as Director of Sport, focusing on youth and talent development. Hamburg, a storied club and the only team never relegated from the Bundesliga at that point, was in crisis after narrowly escaping relegation. The club’s board sought to revamp its sporting direction and viewed Peters as an ideal figure to lead a long-term rebuild.
Peters began his role at HSV on August 1, 2014, initially tasked with overarching control of the youth academy and integration of academy prospects into the professional team. Rather than being a direct replacement for the outgoing general manager, his position was tailored to what he did best, building a comprehensive support framework from youth to professional level. Peters himself described his mission as giving HSV a strong identity and philosophy developed from the youth to the professional area.
During his four years in Hamburg, Peters worked to modernize the club’s youth setup by implementing the kind of progressive training curricula and scouting networks he had championed at Hoffenheim. He oversaw the development of HSV’s new youth academy campus and was proud of shaping talents, playing ideas, coaches, and the HSV academy. Hamburg, however, continued to face tumultuous times at the senior level. The club underwent frequent coach and personnel changes and in 2018 suffered its first-ever relegation from the Bundesliga. Amid the shake-up, Peters’s role was gradually altered. In October 2018, Hamburger SV and Bernhard Peters mutually agreed to part ways, ending his stint as sporting director.
Philosophies, Legacy, and Impact on German Football
Bernhard Peters’s foray into football brought a fresh perspective that has had a lasting impact on how German clubs approach player development and sporting management. Coming from an outside sport, Peters was never afraid to challenge conventions. He treated talent development as a science, advocating for structured curricula, psychological and intellectual growth of players, and evidence-based training methods. As a lecturer at the DFB’s Hennes-Weisweiler Academy, he spoke on topics like coaching communication and planning, stressing the intellectual development of players as part of training.
In 2008, Peters co-authored a book on leadership and team-building that reflected on his experience bridging two sports. More recently, he released a second book titled “TWO VERSUS ONE – Strong Decision-Makers on the Pitch,” co-written with Andreas Schumacher. The book focuses on offensive playing ideas, real decision-making under pressure, and sustainable talent development. It presents practical training formats that help build intelligent, attacking players through game-realistic 2v1 situations in all areas of the pitch. The book has been endorsed by top coaches such as Julian Nagelsmann, Hansi Flick, and Jürgen Klinsmann, further solidifying Peters’s reputation as a thought leader in player development.
In 2020, Peters co-founded BPTC Sports alongside Ole Jan Kappmeier and Jan Peters, establishing an internationally active consultancy aimed at supporting clubs, associations, executives, and coaches in professionalizing structures and processes for sustainable success. BPTC specializes in executive search and strategy consulting, offering services from the strategic placement of key personnel to the design and implementation of holistic sporting models across all levels. Their client base includes major organizations such as FC Bayern Munich, Eintracht Frankfurt, St. Louis CITY SC, Hamburger SV, and SV Elversberg. In partnership with figures like Thomas Hitzlsperger and Joachim Hilke, BPTC is also involved in SSE22, an investment platform dedicated to responsible club ownership, talent development, and strategic football investments. Their acquisition and transformation of Danish club Aalborg BK exemplifies their hands-on approach. In 2021, Peters and his partners expanded their vision by launching the High Performance Sports Institute (HPSI), which delivers educational programs for sports executives and coaches. HPSI’s High Performance Sports Certificate and Coaching Certificate bring together professionals from football, handball, basketball, volleyball, and hockey to foster cross-sport learning and leadership development. This initiative supports over 80 executives and numerous academy and professional coaches, including names like Fabian Hürzeler. In response to growing demand, the coach development division was spun off in 2024 as Raíz Sports, a consultancy dedicated to holistic support for coaches across disciplines.
Above all, Peters is celebrated for his work in youth academy architecture. Many of the principles he championed have become standard aspirations for clubs aiming to build sustainable success. When St. Louis City SC was assembling its leadership in 2020, they sought out Peters for his expertise. Since 2020, Bernhard Peters has served as a senior consultant for St. Louis City SC, working alongside sporting director Lutz Pfannenstiel to develop the club’s youth academy and high-performance structure.
Bernhard Peters’s career is a testament to the value of cross-pollinating ideas between sports. He carried the hallmarks of German field hockey’s excellence into football, and in doing so, he influenced a generation of football managers and sporting directors. German football in the late 2000s was undergoing a renaissance in youth development, and Peters became an important part of that movement. He also co-authored a book in 2008 about leadership and team-building, in which he reflected on his experiences bridging two sports.
Now in his mid-60s, Bernhard Peters continues to be involved in sports consulting and education, remaining passionate about fostering talent and strong team cultures. His legacy in German football is visible in the youth academies he helped shape and the careers of players and coaches who developed under his guidance. Peters often emphasizes the human aspect of coaching, believing that personal emotional relationships are key to building a strong team. From lifting world championship trophies in field hockey to building Bundesliga academies, Bernhard Peters’s journey is unparalleled. In a football world often insular in its thinking, he proved that a great coach is defined not by the sport, but by the vision and values they impart.
Our Exclusive Interview with Bernhard Peters
Who is Bernhard Peters beyond the training ground and the sporting director’s office? How would you describe yourself outside the world of elite sport?
I’m married to Britta, a very strong woman, and together we’re the proud parents of four grown-up children. Family and clear values have always played a central role in our lives, especially in how we raised our kids.
Outside the world of sport, I have a strong interest in politics and history. I like to travel and I find real peace and energy in nature. You could definitely call me an outdoors person. That’s where I recharge.
Your move from field hockey to football was unconventional. What inspired you to take that leap, and how did your background shape your approach in a new sport?
I’ve always been a fan of Borussia Mönchengladbach and Hennes Weisweiler. That passion started early. For over 40 years, I’ve compared football and field hockey. There are so many similarities, especially in the 11-vs-11 structure on almost the same size pitch. The tactical elements are surprisingly close.
From early on, I used to analyze situations in both sports and built training sessions for my youth teams based on those comparisons.
In 2004, Jürgen Klinsmann approached me and asked if I would help him and his team with my experience in building high-performance environments and leading teams. He actually wanted me to become sporting director at the DFB, but luckily I ended up joining TSG Hoffenheim.
At that point in my life, after over 20 years of coaching, I knew I wanted to move into a different role within sport. Becoming a sporting director felt like the right challenge for the next phase of my career, something I had envisioned for myself around the age of 40 to 50.
You co-authored a book on leadership and team-building. What ideas or experiences were most important for you to share through that project?
I coached at every level in hockey, from youth to the very top of the world stage. Over time, I moved from being a purely analytical, technically-focused coach to embracing a more holistic view of each player as a person.
A coach is also an educator, someone who should lead with values and integrity. In the book Führungsspiel (The Leadership Game), I tried to reflect honestly on my own development as a coach. I described ten principles of emotional leadership, based on my own experience – things like individualizing, motivating, guiding change, building trust, emotionalizing, analyzing, planning and truly accompanying players on their journey.
You’ve led performance environments across different sports and cultures. What core principles guide you when creating a high-performance structure from scratch?
It always starts with responsibility and initiative from each individual. How do we help every player reach their optimum across all performance factors? Whether in hockey or football, the key is clarity. Between players and staff, everyone needs to know what is expected and what needs to be delivered.
The training and match process should be player-centered, efficient, focused and completely geared toward maximizing performance, always with a clear goal in mind.
You’ve worked in both Europe and the U.S. through your role with St. Louis City SC. How would you compare the football development ecosystems in these two contexts?
The U.S. is on a really good development path. The structures in MLS and the academies have improved massively over the last few years.
That said, there’s still room to grow when it comes to the number of top-level young athletes, mainly because football has to compete with so many other sports, unlike in Europe.
Another challenge is that many grassroots clubs, especially those accessible to kids from less privileged backgrounds, are still missing from the system.
We also need smoother, more individualized transitions between academy levels and all the way up to the first team. And across all performance areas, the coaches and experts need to be led with excellence. That’s the responsibility of the sporting leadership group.
Looking forward, what excites you most about the future of football development, and where do you see your own role in shaping that next chapter?
I’m fascinated by the development of cognitive speed, quick perception and decision-making in tight spaces.
Leadership skills in coaches are becoming more and more essential. Mental strength in key moments can make all the difference.
I’m also passionate about the individualization and intelligent structuring of the training process. That’s where real development happens.
Going forward, I see my role in coaching and mentoring coaches, as well as helping teams and leaders reflect and grow.
We also want to continue improving and deepening the work of our High Performance Sports Institute. A key question is: what will this look like in five to ten years?