Lindsey Eckhouse, Chief Revenue Officer at Mercury/13, is a top commercial strategist in global sport. She has built successful revenue models across Formula 1, esports, and the NFL. Now, she brings that expertise into women’s football, helping Mercury/13 grow its multi-club ownership platform across Europe’s top leagues.
With over 15 years of experience in international sport, Eckhouse is known for leading high-performance strategies in sponsorship, licensing, digital products, and fan engagement. Her appointment signals Mercury/13’s commitment to professionalizing the business of women’s football and unlocking new commercial value in the game.
From the NFL to McLaren Racing
Before joining Mercury/13 in 2025, Eckhouse developed her commercial expertise at some of the world’s most dynamic sports brands. She began her career at IMG, then spent seven years at the National Football League (NFL). Starting in New York and later becoming Director of Partnerships in London, she helped grow the league’s presence in international markets.
She then joined G2 Esports as Commercial Director, where she led strategic partnerships and brand growth in one of the most fast-moving digital sports sectors.
In 2021, she became Director of Licensing and Digital Products at McLaren Racing. Over three years, she developed new licensing programs, expanded McLaren’s digital product offerings, and built innovative revenue streams that connected with global fan bases. Her work consistently blended creativity with measurable outcomes.
A New Commercial Vision for Mercury/13
As Chief Revenue Officer at Mercury/13, Eckhouse now leads all commercial, sponsorship, and fan engagement efforts. Her role focuses on scaling revenue, forming meaningful brand partnerships, and developing strategies that support the long-term growth of women’s football clubs across Europe.
“This is a once-in-a-generation opportunity to redefine how the women’s game engages fans and partners,” Eckhouse said. “Mercury/13 is building with purpose, scale, and ambition, and I’m excited to help shape its commercial future.”
She approaches her role with a clear goal: to build a commercially powerful ecosystem around women’s football that is both sustainable and aligned with the values of the modern fan.
Leadership Style and Strengths
Eckhouse is widely recognized for her collaborative leadership and her ability to align cross-functional teams across sales, marketing, and product. She excels in fast-paced environments where insight, creativity, and adaptability are key. Her success has always come from combining commercial growth with fan-first thinking.
She has a proven track record of driving impact across diverse sports sectors, always prioritizing strong stakeholder relationships and integrated business strategy.
Academic and Athletic Foundation
Lindsey holds both an MBA and an MSA in Sport Administration from Ohio University, along with a Bachelor’s degree in Communications from the University of Missouri, where she was also a member and team manager for the gymnastics program. These early experiences combined communications expertise with an insider’s view of competitive sport, helping shape the leader she is today.
Why Lindsey Eckhouse Matters in Football
At a time when women’s football is reaching new heights, Lindsey Eckhouse brings the commercial vision and operational discipline needed to turn momentum into lasting success. Her experience across legacy sports and emerging platforms makes her uniquely qualified to help Mercury/13 grow into one of the most commercially innovative organizations in the game.
She is not just building partnerships. She is building the business of women’s football for the next generation.
Our Exclusive Interview with Lindsey Eckhouse
Who is Lindsey Eckhouse outside of football?
I’m a mother to a beautiful toddler, a wife to my husband, a sister to a bariatric surgeon, a daughter to an immigrant mother and American father, and an American expat who’s lived in UK/ Europe for ten years. I’m passionate about spending time with friends and family, love cooking and have a deep love of sport.
You’ve worked across iconic sports brands like the NFL and McLaren Racing, as well as fast-evolving spaces like esports. What key lessons or strategies have you carried from those worlds into your role at Mercury/13?
In a lot of ways, I grew up professionally at the NFL, which allowed me to learn from arguably the strongest commercial rights holder in global sports. This provided me with a strong foundation of ways to carve up rights and intellectual property in optimal ways to deliver brand and business return. Following my stint at the league, I dove into the burgeoning world of esports where I was quickly exposed to the power of community. The team I worked for, G2 Esports, is a top European org who were (and are) brilliant at knowing what their fans and their community want – having that level of knowledge and a finger on the pulse of an influential collective group is critical whenever building brands or striving for share of attention. Lastly, at McLaren Racing I learned about the power of relationships and partnerships. Of course, I had a strong baseline of this from my previous experiences but the way in which McLaren’s CEO puts his relationships and partners at the heart of the business is a shift in thinking and in my view a reason the team are going from strength to strength. These aspects are all going to be paramount to our business and our story. At Mercury 13 we are building brands in women’s football, bringing in new audiences, and looking for the right partners to join us on our journey.
You’ve built commercial success through licensing, digital products, and fan engagement. How do you see these pillars translating into women’s football and what’s your approach to unlocking new revenue opportunities for the game?
Without divulging too much of the strategy, I’m most excited about this opportunity because of the green field nature of it. We’re building our digital estate from scratch so can do so in a way that future proofs revenue and fan growth. Equally, we have an opportunity to establish partnerships with select licensees that can allow us to engage with our audience where they already shop or consume content. All of this will certainly take time but feels so exciting to put in place given the size of the opportunity and existing market indicators.
As someone who’s worked at the intersection of marketing, media, and partnerships, how do you balance data-driven strategy with the emotional and cultural power of sport to create meaningful fan connections?
The beautiful part of working at Mercury13 is the diverse experiences of our group and the club / future clubs who are part of it – from players to front office to board members and advisors. Because of this, we are able to evolve our ‘art meets science’ approach constantly. We try and utilise data as much as possible to understand insights which ground our strategic direction and then measure our execution against that. The bits in the middle are the creative execution or the “art” part which feels incredibly exciting because of the different experiences of the people involved. This approach and combination of styles is one we will never perfect, but is what allows us to lean into culture and lifestyle to push the limits of what’s possible. We want to be purposeful and unexpected building football brands for the next 100 years, and this formula combined with the people behind it, are what will help us achieve it.